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Veteran product marketer, strategist, and research leader with significant agency and firm experience. Expert at executing market research projects and leading strategic product marketing initiatives to drive organizational growth. In multiple positions, plans and initiatives have generated millions of dollars in investment funding and accelerated corporate revenues. Specifically interested in high-growth work environments, building and growing teams, and improving an organization’s understanding and resonance with their target markets to drive superior business results.Core competencies:* Market Research and Competitive Intelligence* Program and Product Portfolio Strategy* Corporate Growth Strategy* M&A Process Design & Execution* Partner Relationship Management* Voice of the Customer Research and Insights* Brand Discovery and Development* Go-to-Market Strategy and Planning* International market analysis, especially China, India, Mexico, and Brazil
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Chief Product OfficerDevry UniversityPhoenix, Az, Us -
President / FounderM&J Feb 2022 - PresentWe provide customized, bespoke market research, product marketing, & strategy consulting services primarily for educational institutions and the companies that serve them including K-12, Higher Ed, Online Ed, OPM/OPXs, Education agencies, EdTech, & beyond.* Market opportunity sizing & landscape intelligence for institutions and enterprises of all types.* Aggressive, data-driven, online portfolio strategy and program design roadmaps.* Growth strategy: Opportunity analysis, product design, value propositions, persona & segmentation development, product roadmap synchronization, channel diversification, & go-to-market planning.* M&A advisory services, process development, and execution.* Customer insights program design & implementation.* Marketing data analytics.* Internal team capacity development & mentoring.
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Vice President, Product Marketing & StrategyNoodle Feb 2020 - Aug 2022New York, UsDirect, design, and publish all new partner and new program market research, opportunity modeling, customer insights, audience segmentation, persona development, and go-to-market strategic planning for the fastest-growing company in the Online Program Management (OPM) industry. Lead, grow, and develop research and go-to-market teams to support rapidly expanding scope of responsibility and business scale.* Established the market research function within Noodle in response to business model changes, market needs, and an intentional focus on market and customer insights to drive strategic decision making across the enterprise.* Execute market research projects to justify investment in new partnerships in conjunction with University Partnerships (sales), Regional Operations, Student Marketing, and Learning teams.* Authored recommendations for 20+ new partners and 50+ new programs, leading to massive company growth and Series B and Series C funding rounds of $18M and $50M, respectively.* Identified, deployed, and reported out over a dozen quantitative studies in the first 12 months of employment while orchestrating the rebuild of a fledgling student insights engine and IDI process.* Design and implement go-to-market strategies for all new partners and programs including audience segmentation, persona development, messaging and positioning, media plan recommendations, and key performance indicators (KPI) to assess launch strength. -
Senior Vice President, Product And Portfolio StrategyHotchalk, Inc. Mar 2019 - Nov 2019Phoenix, Arizona, UsDelivered the new program, partnership, and corporate growth strategy necessary to close a $20M innovation gap in 2019 topline revenue.* Architected the 3-5 year product development roadmap to diversify corporate revenues to over $300M, enroll over 25,000 students online and 3,000 students on campus via the development of new programs and offerings at partner schools.* Assessed market opportunity, built initial product specs, and successfully sold investment proposal to Bertelsmann Education Group for the development and launch of a new professional development platform for teachers.* Managed $200k research and agency budget across internal and external teams; executed projects on brand discovery and awareness, market positioning, and program pricing. * Strong combination of market insights, operational optimization, market campaign optimization, and new program launches generated year-over-year growth 20% YTD in 2019. -
Vice President, Product MarketingHotchalk, Inc. Aug 2013 - Mar 2019Phoenix, Arizona, UsInitiated the corporate growth strategy, market research, program lifecycle management, and program portfolio disciplines for a growing player in the Online Program Management (OPM) industry; Developed the portfolio strategy that undergirded the investment of $250M from the Bertelsmann Education Group in 2015.* Facilitated strategic planning process to implement Balanced Scorecard in 2016 which set the foundation for operational alignment and company’s first profitable years in 2018 and 2019.* Informed the brand discovery, brand management and customer-based marketing strategy needed to resurrect the enrollments for our largest partner school, generating 40% year-over-year growth in 2018 leveraging a $15M brand and performance marketing budget.* Performed marketing campaign planning and KPI analysis via Excel and Tableau. ^ Aggressively optimized cost-per-lead, and cost-per-enrollment down 30% (2016-2019). ^ Improved lead-to-application, application-to-admit, and yield rates 50% (2017-2019).* Established and managed a $150k outsourced market research budget.* Created extensive voice of the customer insights on SurveyMonkey and Qualtrics platforms.
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Senior Director, University Strategy: Program Research And Launch PlanningUniversity Of Phoenix | Apollo Group Aug 2008 - Jul 2013Phoenix, Az, UsLed new program research, launch planning and portfolio rationalization for the University of Phoenix.* Hired and developed a team of 5 of researchers and project managers who directed a $150M portfolio of new for-credit degree programs and non-credit offering concepts.* Optimized instructional design expenses while creating a portfolio of new online programs that could be scaled globally.* Developed proprietary research methods to support Apollo Global partnerships in China, Brazil, Mexico, England, and India. -
Sr. Director Affiliate ManagementAptimus, Inc. - An Apollo Group Company Oct 2007 - Aug 2008UsOversaw all affiliate marketing for Apollo Group and Aptimus including a team of 4 Marketing Managers and Media Coordinators. Architected the transition of the largest affiliate budget in the industry ($100M per year) to Aptimus including all legal work, planning and budget management.Drove strategic affiliate initiatives in the online education vertical in order to improve the quality of partner relationships, generate efficiencies in media spend and ultimately grow enrollment. -
Director Affiliate MediaAptimus, Inc. - An Apollo Group Company Aug 2006 - Oct 2007UsOversaw all external network lead generation for Aptimus Network. P/L responsibility for external media channels and a long list of consumer-oriented lead generation campaigns.Provided competitive intelligence and industry consulting to internal teams.Assisted with the due diligence and preparation for acquisition by our largest client as well as the post-acquisition transition, hiring and staffing plans.
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Media SupervisorHigh Voltage Interactive Jan 2005 - Oct 2006UsDelivered over $12MM in company billings through focused and optimized lead generation tactics in the education industry.Managed the build and implementation of new websites with emphasis on SEO and Content Management practices.Helped groom the company for due diligence and acquisition by one of its largest marketing partners. -
Media PlannerCole & Weber / Red Cell Jul 2003 - Dec 2004Seattle, Washington, UsPlanned and managed approximately $1 million per month in interactive media spend while consistently attaining set lead goals for direct response clients. -
Media PlannerModem Media 2000 - 2002Planned, executed and managed the online Consumer campaigns of multiple high-tech Fortune 500 companies whose marketing budgets exceeded $8 million annuallyHelped develop and deploy unique marketing strategies emphasizing cutting edge and high-response technologies including wireless, rich media and out-of-the-box advertising opportunities.
Micah Arnold Skills
Micah Arnold Education Details
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University Of Arizona - Eller College Of ManagementBusiness Administration -
Northwestern UniversityEconomics
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University Of ChicagoDevelopment And Implementation Strategy
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University Of PhoenixInnovator'S Accelerator
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Kino Catechetical InstituteCatholicism
Frequently Asked Questions about Micah Arnold
What company does Micah Arnold work for?
Micah Arnold works for Devry University
What is Micah Arnold's role at the current company?
Micah Arnold's current role is Chief Product Officer.
What is Micah Arnold's email address?
Micah Arnold's email address is ar****@****grp.edu
What is Micah Arnold's direct phone number?
Micah Arnold's direct phone number is +140836*****
What schools did Micah Arnold attend?
Micah Arnold attended University Of Arizona - Eller College Of Management, Northwestern University, University Of Chicago, University Of Phoenix, Kino Catechetical Institute.
What are some of Micah Arnold's interests?
Micah Arnold has interest in Play Music Constantly, I Hang With My Kids, I Run, I Travel, I Hike, I Snowboard.
What skills is Micah Arnold known for?
Micah Arnold has skills like Strategy, Leadership, Lead Generation, Online Marketing, Marketing Strategy, Management, Strategic Planning, Analytics, Market Research, Digital Media, Marketing, Program Management.
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