Micah Kleid Email & Phone Number

Baltimore, Maryland, United States

- Leads the creation and execution of integrated internal strategic communications plans for assigned business units, individual hospitals, and/or significant projects or programs.- Leads ongoing development of strategic communications plans to meet business objectives; strategy plans to include timing, messaging, tactics/channels and approvals.- Executes communications plans using internal resources and manages the creation of original content for internal communication channels.- Serves as the primary liaison between executive leaders/project managers and the Marketing, Communications & Community Health Department.- Responsible for developing comprehensive strategic communications plans, including managing execution and measuring results. Directs communications initiatives including, but not limited to, intranet, employee meetings, video, and print production for internal audiences.- Creates, edits and distributes materials such as newsletters, talking points, toolkits, intranet content and other related materials to target audiences.- Develops and fosters key relationships with key stakeholders/related partners in business areas and across the system to assure coordination of messaging, tactics and distribution across various audiences and entities.

Baltimore, Maryland Area

- Freelance digital marketing consultant for a wide variety of businesses throughout the country, including Eleven Fifty Seven, Today’s Home Renovations, Moses Montefiore Congregation, The Law Firm of Bryan Potts, Belvedere Square Dental, and Gary’s Auto Detailing, among others.- Freelance work includes, but is not limited to, WordPress website design and development; marketing automation using Hubspot, Marketo, and Salesforce; CRM and email campaigns using Constant Contact and MailChimp; PPC and SEO campaigns through Google Ads and Google Analytics; and both paid and organic social media management and analytics on Facebook, Twitter, Instagram, LinkedIn, and YouTube.- Freelance work has consisted of full-time work during gaps in employment below and part-time work while employed when allowed by my employer at the time.

Baltimore, Maryland, United States

- Develop and execute short- and long-term, internal and external marketing communications strategies and campaigns, applying multiple communications tools including advertising, sponsorships, social media, public relations and social media targeting diverse audience groups.- Provide subject matter expertise and leadership to the development of new and established communications products.- Collaborate with designated school departments/units to create and maintain points-of-pride and impact portfolios that can be customized for multiple uses.- Implement initiatives aimed at ensuring that all internal communications reflect consistent branding and messaging elements.- Collaborate with university units and schools to develop effective, creative and innovative strategies to promote various initiatives, programs or services for the university.

Silver Spring, Maryland, United States

- Lead the development and execution of the organization’s strategic digital media campaign development, execution, and reporting to achieve the goals and objectives of the ANA Enterprise strategic plan.- Developed the infrastructure for consistent implementation of digital media campaigns, including tracking, reporting, and analysis, in order to ensure optimal impact and ROI for SEO, SEM, SMM, and paid digital campaigns across all the major digital platforms.- Develop, execute, optimize, and manage paid media campaigns to achieve reach and revenue goals, including keyword research, expansion and negative ads, bid modification and optimization, landing page testing recommendation, and quality score optimization.- Develop, maintain, and improve best practices for comprehensive data infrastructure including, but not limited to, tagging, conversions, integration of personas, and customer journeys to ensure alignment with the organization’s customer digital first strategy.- Lead relationships with outside vendors and agencies and manage budget allocations and bid parameters to deliver the most efficient results and ensure that both near and long-term campaign KPIs and objectives are met.

Baltimore, Maryland Area

- Responsible for the overall success of Remodelers University, the online learning platform for Remodelers Advantage, including the management and development of content and the promotion and growth of the organization’s paid membership.- Market and manage all programs and products for the organization, including the MasterClass program, webinars, books and other products, and the annual Remodelers Summit conference.- Run internal and external membership support from a marketing, communications, and technology standpoint, using the Infusionsoft marketing automation software and its complementary apps and products.- Develop and maintain policies, standards, and guidelines to ensure that a consistent framework is applied across the company.- Collaborate with the Marketing Director for all digital marketing efforts, including SEO, SMM, PPC, analytics, and paid advertising efforts on all the major platforms.

Elkridge, Md

- Developed, designed, implemented, and executed a strategic marketing plan that built brand awareness and supported the external promotion of Maryland International School (MDIS), as well as the nine Children's Manor Montessori School (CMMS) locations, two senior living facilities, and preschool franchise operation owned and operated by the same management company, Shamit Management.- Oversaw all external marketing efforts and initiatives for programming designed to attract and retain students and families.- Ran and managed ongoing Google Ads campaigns, including Gmail ads, general search campaigns, branded campaigns, remarketing ads, YouTube campaigns, and other marketing efforts specific to school events and general brand awareness.- Wrote and designed copy and content for relevant and engaging marketing pieces for print, the websites, social media, direct mail, and email marketing.- Wrote press releases related to all school events open to the public; developed contacts in the local media related to education and STEM to disseminate said press releases.- Created content for all social media sites and updated based on social media best practices for each respective site; included paid social media management campaigns as needed.

Annapolis Junction, Md

- Responsible for acquiring an in-depth knowledge of the day-to-day agency/client workflow and processes, maintaining and building relationships with clients while understanding their business goals and objectives and providing regular interface to ensure the highest level of customer satisfaction.- Develop and execute digital marketing plans for accounts.- Grow existing product offerings with clients while introducing new opportunities.- Work closely with the various MMS internal departments to ensure accurate execution of initiatives.- Work with Digital Marketing Specialists and Print and Promotional Teams to optimize content for websites and landing pages and coordinate efforts with client requests.

Baltimore, Maryland Area

- Responsible for creating and managing the strategic communications plan for Horseshoe Baltimore, including both internal and external collateral and messaging. - Oversaw on-property collateral strategy, enhancing the effectiveness of property events and promotions through effective timing of supporting media. - Managed communication and working relations with other property departments in order to secure and maintain their cooperation for assistance with special events and promotion programs. - Oversaw the management of the Horseshoe Baltimore website, social media sites and reputation management sites. - Managed the development and execution of social media strategies, promotions, paid online media campaigns and social applications. - A member of the marketing leadership team which opened the casino in August 2014.

Millersville, Md

- Wrote and edited all internal and external communications materials (e.g., newsletters, media advisories, press releases, promotional materials, etc.). - Managed and maintained the MES website, including launching a new website within four months of my hire. - Launched and then managed a suite of social media sites for the agency. - Provided basic planning and tactics supporting corporate events and campaigns, various volunteer events and agency events and conferences.

Baltimore, Md

- Developed an online strategy for the school and managed the school website and social media sites (Facebook, Twitter, YouTube, an online photo gallery and a blog); Increased traffic to the site by both internal and external audiences by over 150%.- Oversaw fundraising, admissions and other communications to current and potential customers using print, web and social media platforms; increased enrollment in the 2012-2013 kindergarten to a five-year high.- Managed the admissions marketing campaign in collaboration with the Director of Admissions and collaborated on tracking, evaluating and surveying mechanisms for admissions marketing; eliminated print advertising due to low results and thus $20,000 from the overall marketing budget.

Belcamp, Md

Edgewood Chemical Biological Center (ECBC) Engineering Directorate (2010-2011):- Coordinated marketing and communications products for the Edgewood Chemical Biological Center (ECBC) Engineering Directorate, increasing new business for the Directorate by over 50%.- Created a social media strategy guide for Aberdeen Proving Ground (APG) and convinced ECBC military leadership to launch a suite of social media sites; managed and ran all of the social media platforms for ECBC following their launch.- Classified Project – Secret ClearanceeCYBERMISSION (2008-2010):- Used various marketing, advertising and outreach techniques to promote eCYBERMISSION, a national science, technology, engineering and math (STEM) competition for students; responsible for the recruitment of adult volunteers to fill three roles – Ambassador, CyberGuide and Virtual Judge – and exceeded the volunteer recruitment goal established by the U.S. Army and increased overall volunteer recruitment by over 50% each subsequent year.- Doubled the number of outreach visits around the country to military bases, government facilities and universities while using half the budget of my predecessor; outreach visits accounted for 55% of all volunteers in Year One and 65% in Year Two.- Oversaw all public relations, marketing, branding and social media campaigns for the volunteers division.

Baltimore, Md

- Created both a communications and outreach department in an effort to market the congregation’s programs and services to internal and external audiences.- Increased both attendance at events and overall membership by 20%.- Oversaw all public relations, marketing and advertising campaigns for the entire congregation, school, and affiliates; included created membership marketing campaigns and editing and publishing the monthly newsletter.- Planned events for the Outreach Department; consisted of at least two large-scale events per month.- Created and supervised an internship program with Towson University.

Indianapolis, In

Traveled to 35 chapters in 20 states to market the message of the national fraternity to the chapters and sell its mission and vision; worked with chapters on any deficiencies in any areas of chapter life, usually related to membership retention and recruitment; included the founding of a new chapter at the University of Maryland, College Park.

Master Of Business Administration - Mba

Bachelor'S Degree, Communications

English

Activities and Societies: Phi Kappa Psi Fraternity, The College Reporter, Hillel

High School Diploma, General & Judaic Studies