Micah Lau-Mackaay Email & Phone Number

Manchester, Gb

Manchester Area, United Kingdom

Responsible for developing and growing accounts within Sports & Leisure channels.Working with Distributors and End Users to increase national distribution of our fully-cooked product range and Automated Retail technology. Thrive on re-framing problems, using category data and story-telling to introduce innovative solutions within FMCG.

Brisbane, Queensland, Australia

- Outperforming sales targets by prospecting relevant businesses (B2B) and selling directly to customers through gin demonstrations (selling avr. of $2k worth of gin per demonstration).- Building solid relationships with clients, providing bespoke sales solutions to individual stores (600% sales increase of the Burly Gin line in 12 stores across Brisbane).- Produce account progress reports and developed a customer database that records customer-segmentation and foot-fall within stores across Brisbane to assist the team of Gin Demonstrators on where to target on certain days.

Brisbane, Queensland, Australia

Results driven brand executive, promoting the Forty Spotted Gin range - Tasmania's best selling gin.- Effective on-trade gin demonstrations (sold 64 bottles in 24hrs, top sales out of 7 states)- Executing brand campaigns in store, building F2F relationships with key customers and ensure we are seen in different channels.- Story-telling of the brands' history, unique ingredients and up-side down bottle (we aim to turn gin on its head!)

Leeds, England, United Kingdom

Lead the 2 Men’s Futsal Teams competing in BUCs divisions, with the First team competing in the highest division possible in university leagues.- Grow the club through organising pre-season trials and increasing awareness of Futsal at Fresher's Fair, notably receiving 280 trialists for 20 positions, this year.- Plan and take training sessions with the committee, ensuring new Futsal players develop their understanding of the game.- Communicating with third parties and other the committee members to ensure the club has sufficient: funding, equipment, pitch space and match day officials.

Leeds, England, United Kingdom

- Organise and run a wide range of socials for the Futsal team as well as team-bonding events to ensure a tight-knitted group is maintained on and off the pitch.- Responsible for running all social media platforms, notably boosting our Facebook engagements levels organically from 24/post to 560/post.- Acquired sponsorship arrangements for the club and maintained professional relationships with these companies: successfully securing full-kit sponsorship with a charity.- First team player.

Leeds, England, United Kingdom

- Worked between Midlands and North Yorkshire stores to ensure products, marketing and sales were aligned with store KPIs.- Gained insight into Aldi's on-trade marketing strategy within stores that have differing customer demographics.- Collected market research and interviewed shoppers for my university research thesis on: 'Why are more wealthy people shopping at budget supermarkets?' - receiving over 4m views on Linkedin.

Birmingham, United Kingdom

- Joined on the School Leaver Programme to train as a Chartered Accountant whilst working as an auditor on SME and Listed companies in a variety of sectors from Aviation to Consultancy (Revenues from £0.5m-£900m).- Strong problem solving skills developed whilst testing mathematical accuracy of financial statements and advising the client on business improvements around their accounting procedures including identifying an asset valuation change worth £2.5m. - Proficient in using Excel and SAGE financial software developed my data analysis and deep dive analysis of business performance, focusing on KPI benchmarks.- Networked with both internal and external stakeholders of the firm and clients, being able to forge professional relationships naturally with new people: a skill set that is central to my identity.

Dorridge, Solihull

Tired of earning u16 national minimum wage, I decided to start my own business: providing a range of gardening services and basic IT help to clients in the local area, after posting an advert in the local newspaper. - Through word-of-mouth referrals, my business grew to 15 regular clients who I would complete work for on the weekends of school and Sixth Form. - Starting this small business whilst at school enabled me to develop my sales and client management skills at a young age: two skills that are central to my skill set.

Business And Philosophy (International)

Dissertation (1st Class): Why are more wealthy people shopping at budget supermarkets?

Marketing And Advertising

Modules: - Applied Business Analytics - Create Advertising - Strategic Speech Communication - Influence and Persuasion - Campaign Analysis

Level 3, First Time Passes.

Education record

Business (A) English Language & Literature (A) Computing (A) Law AS

12 Gcse; A*-B Including English (A) Maths (A)