Micah Mcdaniel Email & Phone Number

Washington, Dc, Us

Brookhaven, Georgia, United States

- Converted campaign revenue data from Google Ad Manager into actionable insights using several API calls, transformed the data, and piped the data into QlikSense. Visualized the data in varying levels of granularity to address different stakeholder needs. - Utilized Python to extract, transform, and load data from Amazon Redshift into Salesforce to enable the sales team to track their attainment percentage towards their sales goals in Tableau CRM. - Provided insights to the Marketing team regarding deterministic user segments by creating a dynamic dashboard in Qlik that visualizes The Weather Channel’s app poll card response rates, views, and click through rate.- Impacted business decisions and budgets by developing a user Life-Time Value dashboard in Amplitude that displayed which marketing campaigns drove the highest user value and thus which campaigns should be invested in.

Brookhaven, Ga

- Generated visually impactful dashboards within Microsoft Excel that enhances users’ daily functions by displaying open and filled positions within the business unit as well as analyzing spend by vertical, department head, and contractor agency.- Conducted comparative analysis of privacy policies and website/application location explainers in order to ensure compliance of The Weather Channel App to the General Data Protection Regulation as well as to collect data on competitors within the market.

Atlanta, Georgia

Atlanta, Georgia

- Facilitated pay term improvement process that optimizes the company’s cash flow and captures savings within Corporate Indirect Sourcing.- Created dashboards in Microsoft Excel to centralize spend, savings, and demographic analytics to boost operational efficiencies across the team - analysts through management.

Greater Atlanta Area

I participated in a 6 week program hosted by Spelman College entitled "Research Initiative for Scientific Enhancement: Summer Training About Research Techniques" which linked students to prominent research mentors as well as encouraged professional development. I worked in the Family Narrative Laboratory at Emory University where I coded narratives surrounding personal traumas, strengthened data analysis and interpretation skills, and presented my research at the final symposium where I placed in the top 3 finalists.