Micah Paul Keith Email & Phone Number

Orem, Utah, United States

Pittsburgh, Pennsylvania, Us

Multi-unit franchise owner of the MilkShake Factory in the Utah Valley and southern SL Counties. Opened the inaugural franchise location in Pleasant Grove, Utah in the Valley Grove retail area off of I-15!

-Marketing leader with over a decade leading brands in the CPG (food & beverage) industry-Ex-Heinz, Nestlé, Blue Diamond Growers, Sonoma Creamery-Consulting work brings value to clients who need: • Interim marketing leader to help bridge gaps • Additional support to maxed-out marketing teams • Early-stage brands that need senior marketing leadership-------------------------Key areas of value to clients:-Identify & Clarify Target Consumer-Create and/or Refine Brand Positioning-Consumer Insights & Research -Innovation Pipeline Strategy & New Product Development-Channel Strategy (Grocery, Club, Convenience, Dollar, Drug, etc...)-Marketing Plan Creation & Development-Team Building Strategy-Agency Relationship Management (e.g. Finding/RFP'ing, On-Boarding, Ongoing Efforts, Briefing, and project management for Packaging, Creative, Media, Social, Digital, Influencer, PR, etc.)-Shopper Marketing (e.g. digital or paper couponing, trade support, etc.)-Sales Support (e.g. sales materials, sell sheets, sell decks, etc...)-Category + Competitive Deep-Dive Analyses (e.g. IRI, Nielsen, or SPINS combined with other data sources available)-Budget Management & Planning-P&L Advisory & ManagementReach out today to get the help you need for building your brand!

Envisioned, created, and executed a 25-state, nearly-11k-mile travel plan across the United States of America with my closest team members (wife and six children, ranging in ages from 14 to 1 years old). Analyzed travel logistics and supply chain needs of the family, including engaging experiential moments, meal & lodging planning, impactful experiences, and the procurement of a 12-passenger van. The vehicle was optimized to ensure base-level emotional "coolness" and functionality that included black rims, new dual DIN stereo system, remote start and door lock/unlock, and an overhead DVD and HDMI-enabled 13" monitor for maximum passenger (and female driver) satisfaction. The project was launched in Northern California and crossed the southern part of the US, circled around Florida, up the East Coast, and then the western path was enhanced to include visiting more extended family across the middle/upper portions of the country. Besides visiting 25 states, team members developed memories and elevated experiences across 78 days, 10,957 miles, 23 AirBnbs & hotels, 9 National Parks (White Sands being the kids' most memorable NP), 6 families hosting us (amazing friends & family), and the silver passenger van dubbed "Maverick." Additionally, team members observed that legal billboards are nearly identical in every state experienced and thus identified a huge opportunity for law practices to elevate their brand positioning by being more differentiated in their MARCOMM. :)

Led the marketing and R&D divisions at a privately-held CPG snacks company, including all marketing communications, new product launches and pipeline development.Completed new brand evolution and position across the entire portfolio. Led team through final stages of new product line, delicious Pizza Crisps, for nationwide launch in January 2023.

Sacramento, Ca, Us

Lead, develop, & grow the entire Almond Breeze franchise and portfolio of refrigerated, shelf stable almondmilk, almondmilk creamer, and almondmilk yogurt across the USA & Canada.

Sacramento, Ca, Us

Almond Breeze Refrigerated Almondmilk marketing lead in the USA & Canada with responsibilities that expanded to include shelf stable almondmilk, almondmilk creamers, and almondmilk yogurt.

Vevey, Ch

Led strategic product innovation for the NUSA Baking Division (includes Nestle Toll House, Carnation Milk, and Libby's Pumpkin brands) within the marketing organization of Nestle. Developed and launched Simply Delicious subline of the Nestlé Toll House brand. Other new product development work includes new channels, categories, and better-for-you spaces within the baking world.

Vevey, Ch

Led the small-but-mighty Libby's Pumpkin brand, including all communication & product strategies. Developed and launched the brand's first out-of-season award-winning campaign #PumpkinCan for two years in a row. Launched Libby's Organic Pumpkin, the first certified organic product of Nestle USA.

Vevey, Ch

Brand management responsibilities with focus on product development for the global Buitoni brand. Developed product pipeline, renovation plan, packaging redesign. Co-led core school recruiting team.

Chicago, Il, Us

Bagel Bites & Nancy's Brand: Positioning strategy, channel focus, developed marketing plans & budget management, NPD.Smart Ones Brand: NPD, packaging graphics across entire brand, marketing plan development & budget management.Led recruiting team for core school.

Chicago, Il, Us

Explored white space opportunities for Smart Ones. Discovered and recommended large opportunity on-strategy and supported through emerging consumer trends in weight management. Led cross-functional team to begin product development on new lines.

Mba, Concentrations: Marketing, Strategy, & Communication

Bs, Finance Composite