Micah Rondot Email & Phone Number

Louisville, Kentucky

• Managing company Facebook, Twitter, and LinkedIn accounts. Responsibilities include: content creation, scheduling, advertising, and reporting• Website QA pre and post launch• Leveraging Conductor to optimize website visibility (SEO)• Creating reports via Google Analytics and Google AdWords to track website performance, goal conversions, and channel engagementPlatforms and tools utilized daily: WordPress, HubSpot, Salesforce, Conductor, Wrike, Google Analytics, Google AdWords, and Basecamp

Northern California

Social Media:• Content creation and management for all social media accounts in the Northern California marketo First-year analytics: Sonoma County - increased Facebook following by 29.1% and engagement by 294.3%. Napa County - doubled Twitter following and increased engagement by 300%. • Facebook advertising: “Share your heart” campaign - over 6,000 people reached, 15% engagement and 20 new page likes• Online reputation management and recovery through Yelp, Google Business, HealthGrades, reputation.com and social media accountsDigital Marketing:• Work directly with advertising agency on all digital and display advertising components within larger marketing campaigns • Launched first CRM campaign in Northern California, responsibilities included: email and direct mail content creation and design, landing page development, data reports and executive team follow up Digital Strategy:• Lead digital strategist for website design, content creation and ongoing maintenance for all hospitals and medical group websites in Sonoma, Napa, and Humboldt Counties: reduced regional website bounce-rate by 15.4% • Regional point-person for SEO development and paid search planning and placement • Assist videographer in website and in-hospital video content“Other”: • Web/Multimedia platforms utilized daily: Google Business, Brightedge, Hootsuite, Bitly, HTML, MailChimp, Salesforce, Microsoft Office Suite and Adobe Creative Suite• Experience working with vendors for CRM, SEM, videography and website development• Budget management for social media and paid search

Santa Rosa, California

Louisville, Kentucky Area

• Worked as support staff for all members of the office efficiently• Participated in preparation, organization, and execution of philanthropic events that brought in over 1,500 attendees• Utilized personal networking and cold-calls for fundraising efforts, resulting in $2,000.00 worth of donations acquired in 2 weeks

• Created effective and intriguing content for all social media outlets and event pages; Facebook, Twitter, Pinterest, etc.• Utilized multiple analytic software for gauging success of social timing including Spredfast and Google Analytics• Participated in A-B testing and SEO analysis• Formulated numerous educational blogs for the “Get Healthy” webpage• Managed and migrated HTML content into new website platforms

Louisville, Kentucky Area

• Developed social media management skills resulting in an increase of Facebook page engagement by 36% and total reach by 24%• Coordinated, promoted, and executed on-site and off-site events; from my efforts, events sold out• Communicated effectively between all levels of the business; Promoted “Teamwork makes the Dreamwork” practices• Managed company website and created successful press releases for upcoming events and product roll-outs• Initiated a monthly e-newsletter that reaches a global audience; the number of subscribers increased 45% in 3 months

401 E. Main St And 1800 Northwestern Parkway

• Maintaining all social media outlets to make sure audience was engage and thinking about our product.• Created a successful and informative monthly e-newsletter.• Promoted brewery and restaurant events on multiple levels.• Assisted in brand development.

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Business, Marketing And Management

Education record