Micah Williams Email & Phone Number

Washington, DC, US

Coral Gables, Florida, US

• Recognized for architecting and developing a global data team for $800M company during rapid growth, leading all data operations including governance, engineering, data science, and business intelligence strategies.
• Rapidly built a diverse and skilled data team from scratch, leveraging a strong network across organizations and establishing crucial vendor relationships to optimize costs and efficiency.
• Revolutionized back-end analytics for the budgeting and forecasting team, reducing their cycle from two quarters to one month and significantly improving sales commission analytics from 3 weeks to under 3 days.
• Enhanced sales strategy by integrating a machine learning-based Purchase Prediction model into the CRM system, resulting in a 14% increase in gross close rates and providing customer lead score information to.
• Drove business expansion by developing geospatial and market segmentation insights, contributing to successful launches in 6 key markets and an 11% increase in marketing reach.
• Achieved 10% reduction in marketing costs (~$1M) while enhancing targeted insights for improved departmental reporting.

Los Angeles, California, US

• Led the North American small and medium businesses (SMB) analytics department at TikTok, overseeing global data solutions and managing a team of analytics and engineering professionals to deliver critical solutions and.
• Collaborated with Market Vice Presidents and Senior Leadership to ensure alignment and communication across regions, while reporting directly to Global Head of Analytics S&B, blending expertise in analytics and.
• Developed a targeted analytics strategy for TikTok's Evergreen platform, optimizing advertising success and user engagement, and significantly reduced data access time for the SMB data warehouse from 7-9 weeks to 1-2.
• Executed analytics and business intelligence strategies, expanding data warehouse integration, and provided insights and automated reporting to senior leadership, identifying $15M in opportunities through targeted.
• Established comprehensive content analytics KPIs for strategic decision-making across customer interactions and implemented Agile project management to ensure scalable delivery of data and insights initiatives.
• Played a key role in refining TikTok's data systems, enhancing product performance evaluation, and spearheaded recruitment for a Center of Excellence team, fostering innovation by acquiring top talent.

Baltimore, Maryland, US

• Rapidly progressed through multiple roles in the organization, culminating in the creation and leadership of the Business Intelligence (BI) setup, significantly enhancing data governance and engineering efforts.
• Acted as a vital link between various departments including marketing, finance, and HR, and collaborated with the Demand Estimation Working Group to advance forecasting methodologies using BI for predictive insights.
• Played a key role in the company's growth from $200M to $1.5B, establishing Global Center of Excellence (COE) for Business Intelligence and developing a Demand Forecasting Model that realized $25M in supply chain cost.
• Spearheaded talent recruitment for the COE and global business unit leadership, formulated advanced analytics roadmaps integrating data science, machine learning, and BI, and unified these elements with Data.
• Enhanced data capabilities with cloud technologies and machine learning, implemented policies for a global consumer insight community, and directed global monitoring processes, integrating brand and company KPIs for.
• Introduced sensing tools for sentiment and consumer engagement tracking, led Master Data Management process in collaboration with data stewards and HR, and was honored with the Employee Spotlight Award in 2020 at.

Baltimore, Maryland, US

Baltimore, Maryland, US

Baltimore, Maryland, US

Baltimore, MD, US

Washington, DC, US

Postgraduate Certification Program, Machine Learning

Bachelor’S Degree, Computer/Information Technology Administration And Management