The voice of the Nike Sportswear consumer and protector of the brand.+ Create and plan category and seasonal initiatives that drive brand strength, fuel consumer demand and build Nike's connection with consumers. + Partner with Brand Director to support North American Sportswear brand concepts and creative development, marketing briefs, strategic tools and marketing plans to fuel the brand.+ Assess concepts and strategy against consumer insights and the Sportswear category vision, to influence a robust concept map and continually create new consumer experiences that accelerate brand and business growth opportunities internally and externally.+ Manage collaboration through-out the game plan process to engage cross-categorically; Nike Running, Nike Basketball and the Nike Women’s Offense and cross-functionally; Brand Design, PR & Communications, Integrated Retail Marketing, Digital Marketing, Brand Experience, Influencer Marketing and Sports Marketing.+ Manage relationship with key consumer groups and work closely with Sports Marketing, cross-category Marketing teams, Global and Territory Marketing teams to identify influencers and stay current on market trends.+ Liaison for product technical specifications, key innovations, distribution and account partnerships with Merchandising, Sales, Finance and Demand and Supply Management.

+ Drove and led the creation and creative development of content for use across teams and GEOs.+ Worked closely with Product Marketing, Content teams, and Marcom specialists to ensure content was strategically aligned to product features and communication strategies.+ Led launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.+ Partnered with Brand Manager and Cross-functional Project Managers to create a high level creative content plan. Communicated the content strategy and directional changes to Marcom functional partners.+ Partnered with Brand team and Planners to develop compelling content briefs that aligned with overall communication strategies.+ Participated in creative reviews to ensure the content strategy was on brief and the content story was carried across marketing materials.+ Established processes and documentation to track legal clearances, usages and placements of key assets across all marketing touch points.

Procured & negotiated on-camera endorsement campaigns, PR/Media campaigns, social media partnerships, and personal appearance opportunities for CAA clients.