Micah Yin Email & Phone Number

Shanghai City, China

• According to the company strategy, I’m responsible for the marketing and business development issues with all enterprises’ customers. Sales value and customer acquisition is my key KPIs, which mainly achieve by cooperation, such as Internet insurances, financial products and physical products sales, with strategic customers.• Develop the strategic customers with BD team to build personalized cooperation plan, business model and products selection. And guide the IT team to develop appropriate system.• Sell the financial products in B2B customers by establishing the whole sales process and making suitable marketing plan. Our team achieved 300 millions sales in 2015 and 700 millions in 2016.• Collaborate with telecommunication companies by selling credit insurance when end users buy a non-down-payment contract phone. Lead the design, development and test of the credit insurance approval system, and be in charge of the marketing jobs after system implementation. Achieved 10 millions sales in 2015 and 40 millions in 2016.• To obtain insurance sales and customer acquisitions aiming at B2B2E and B2B2C customers. Based on the customers needs, we customize the insurance products selection and marketing plan to maximize the sales value and acquisition quantity. Our team can achieve 5 millions sales and 400K leads in 2016.• To meet the B2B demands of physical products, I started the related sales in Oct. 2016. We cooperated with JD VOP platform, and designed a brand new business model and online selling system for central purchasing, employee welfare and points redeem. Our team’s objective is to achieve 100 millions from physical products sales in 2017. • Manage the routine job of B2B team and guide the team member to reach their KPIs.

Shanghai City, China

• Be responsible for whole strategy and operation of commercial site of Taiping group (baoxian.cntaiping.com). Build the marketing processing and functional strategic plan by annually/quarterly/monthly and follow up the implementation schedule.• Maintain the features and functionalities along with sales needs from all departments and based on the customer researches and data analysis results to improve the functions of the site.• Create and implement the SEO plan of the whole website focus on Baidu and 360 to expanding the natural traffic. • Work with the designers to develop the creative look and feel, good customer experience process and attractive promotion design of the commercial site. Investigate the design guideline portfolio of the site and possess the UI/UE design.• Have creative ideas and thoughts about site merchandizing plan to ensure they are of the highest quality in promotion activities. Possess the copywriter and designer to release high quality contents and design. • Set-up Google Analytics system and Core Metrics system to the commercial site through analyzing the business requirements and online selling process. Conduct the site performance report and recommend the optimization plan.• Be in charge of the CRM, internal/external EDM programs. Manage the contents and design of SMS and EDM to ensure best quality in order to converting the existing customers to a second purchase as many as possible.• Write and manage all site requirement forms to design team and IT department, communicate with all related teams to ensure the new request is the best we can do, follow up the development schedule and test/find the bugs of new functions.

Shanghai

• Initiate the marketing and operational strategy; control the entire promotion plan and implementation to help sales team to meet the sales objectives.• Monitor the website impact and performance, conduct website functionality and customer journey utilizing research and web analytics and make recommendation to improve site performance, regularly producing a plan to improve where possible.• Set-up a process to ensure smooth delivery and accurate tracking of the new products launch on website, including product description and images. • Managing SEO project of all Search Engine platforms to achieve the natural traffic target.• Have creative ideas and thoughts about Argos.cn and mobile apps to ensure they are of the highest quality in promotion, contents and design. Possess creative design, UI/UE and functional development of website and mobile app. • Develop (banner) brand guideline portfolio to set clear expectations of a consistent Argos China look and feel across the website. Ensure all banners and landing pages have a consistent appearance.• Manage the workload and targets of site merchandising team to make sure they are as efficient and effective as possible.• Set-up reporting mechanic to show weekly workload performance.• Build solid relationship with 3rd party suppliers.

• Build marketing strategy, annual / quarterly / monthly marketing and implementation plan for own site, Tmall flagship store and JD flagship store.• Initiate annual marketing budget and sales planning for all online channels according to the marketing strategy and sales objectives, control the whole year financial budget and setup the incentive plan.• Plan and develop marketing channels, using various combinations of channels, for example, display ads, SEM, SEO, affiliates, EDM, social media and PR, to achieve the overall online sales target.• Be in charge of negotiation, BD, maintenance and event planning of the online sales channels including Tmall, JD, VIPshop and Dangdang for achieving the online channels sales target. • Setup and validate the marketing activities, strategy and related budgets of products, branding, promotions, media cooperation, market research, etc. Integrate all related resources to push the events implementation, supervise the results and increase the brand awareness and reputation of the own website.• Develop and maintain cooperation with government, media, partners and related companies. Initiate the business negotiation strategies, control the project process and protect company’s interests.• Establish market research and analysis of the industry, market forecasts and intelligence analysis on a regular basis for corporate decision-making.• Be responsible for the establishment, management, optimization, structure, responsibilities and performance management of marketing team. Organize the market training and guidance to team members and relevant departments and aim to achieve the simplifying and efficient.

Shanghai

My responsibility:• Contact portals, websites, affiliates, search engine and negotiate deals that help English First generate more leads for their kids and franchise schools within China, and complete the sales target. • Build strong relationships with online media agencies, affiliate partners, portals and websites to help them be successful at delivering quality leads and sales.• Contact the companies in different industry to organize the online campaigns with different partnership.• Plan CRM marketing activities to internal database, including monthly newsletter, SMS and EDM.• Design campaigns, hooks and deals to enhance lead generation deals.• Be in charge of the research of online target audiences and the analysis of different online campaigns.

Shanghai

• Be responsible for content development & management of country website according to Group Standards to ensure accuracy, consistency of the contents.• Be responsible for continuous development and improvement of the country/business websites including monitoring of competitors and market activities, new trends, latest marketing tools, new techniques/practices which impact e.g. web design and navigation flow. • Coordinate and initiate marketing activities, 3rd party opportunities and registration for search engines to increase traffic.• To ensure adherence of websites to Group standards, including technical, legal, design & security• Using SiteCatalyst (Omniture) to track the traffics of the SCB website and analysis online activities results.

Bachelor'S Degree, Computer Science And Technology

Education record