What's my secret sauce? Why have I been successful over the last 20+ years? In a few words...being the creative mechanic that understands the entire machine. And I really mean machine. Marketing is a machine and when it's designed well and bolstered by data, differentiated messaging and compelling creative, it can't be beat. My first-hand experience across all of the marketing functional areas gives me the unique perspective of knowing how to build a marketing machine that runs well and fast so when we're pouring in that very expensive fuel we call marketing investment, we get big outcomes.But the proof is in the sauce. Or is it pudding? Either way, below are a few highlights.𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 20+ years of marketing leadership experience across multiple sectors of the cybersecurity industry, including Endpoint (McAfee), eMail (Cofense), Encryption (Credant), Backup/Data Security (Acronis), Mobile Security (Zimperium), Network (Firemon), Network (Juniper), IDS/IPS (HP/TippingPoint).𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 & 𝗚𝗿𝗼𝘄𝘁𝗵: 2+ successful company exit events. Typical revenue growth $30M-$100M+ and $200M+. Led marketing with teams of 5 to 160 located globally. Increased pipeline (>200%) while improving marketing efficiency (decreased CPL >70%, increased conversion rates >30%, increased awareness >20%). Multiple successful financing rounds.𝟯𝟲𝟬° 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Hands-on experience across virtually every aspect of marketing including Revenue Marketing, Field/Channel Marketing, Product Marketing, Corporate Marketing/Communications, Sales Enablement, Positioning, AR/PR, etc.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Positioned/re-positioned multiple companies/brands and have brought more than 50 products and brands to market globally.𝗥𝗲𝘃𝗲𝗻𝘂𝗲 / 𝗥𝗢𝗜 𝗳𝗼𝗰𝘂𝘀: Early career experience in sales and sales engineering.- Zimperium: Introduced ABM program; 75% pipeline increase in 2 quarters. Increased rolling 4Q pipeline by 245% and deal volume by 188%.- Firemon: Grew Y/Y revenue >20% and lead generation 175%.- Acronis: Increased qualified lead generation >50% while decreasing investment.- McAfee: Built North American field marketing program for McAfee resulting in a 50% increase in account penetration and a 450% ROI.- Stonhard: Increase territory revenue over 200%, doubled customer base, President’s Club each year.- Datastream: Led customer demos, managed onsite deployments, enabled customers in global learning center.