Micallar Walker work email
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Micallar Walker personal email
I am passionate about connecting Black audiences and underrepresented communities with culture and the arts. I have used my learned skills and experience to start my own marketing agency – Dark Matter, where we specialise in film, cinema and literary projects.Formerly Head of Marketing at Front Row Filmed Entertainment in the Middle East and Head of Events for Picturehouse Cinemas/Entertainment in the UK, where my team exceeded the event business revenue target by 140%, I have a unique understanding of marketing campaigns and the audiences they serve.My aim with Dark Matter is to ensure the best stories reach Black audiences via purposeful, creative campaigns. In doing so, we partner with and raise awareness of Black businesses, platforms and emerging talent whilst ensuring our community feels seen and included.Dark Matter highlights: Being nominated for a Screen International award for Diversity and Inclusion in 2022 for their ongoing work with Picturehouse Cinemas to engage and develop Black audiences.Attending the Faber Independent Alliance Conference in 2023 to present a case study of the agency's work.In 2021 and 2022, contributing to three winning campaigns at the Book Marketing Society Awards and producing events for two books nominated in the Best Marketing Campaign category at the 2023 British Book Awards.Dark Matter services: Consultancy, Event Production (Virtual & IRL), Digital Campaigns and Partnerships.Literary clients: Bloomsbury Publishing, Faber & Faber, #Merky Books, Fane Productions, Oneworld Publications, Orion Publishing, Canongate Publishing, Penguin, Vintage Books, Viking Books, Gollancz, Nine Eight Books, Scribe, Pan Macmillan, Elliott and Thompson Everyman Cinemas, Dogwoof, Canongate PublishingFilm & TV clients: Disney/Searchlight UK, Picturehouse Entertainment, BFI, Insight TWI, Warner Bros. UK, Netflix, Sony Pictures UK, BFI
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FounderDark Matter International Jan 2021 - PresentLondon, England, United KingdomDark Matter is a Black woman-owned, inclusive, marketing agency that works collaboratively to connect Black audiences with culture. Our campaigns shake-up traditional marketing methods and drive purposeful audience responses.We help film studios, cinemas, publishers and arts organisations share stories via authentic, culturally inclusive partnerships, events and beautifully crafted digital marketing campaigns across our newsletter and socials.What makes us different is our… Show more Dark Matter is a Black woman-owned, inclusive, marketing agency that works collaboratively to connect Black audiences with culture. Our campaigns shake-up traditional marketing methods and drive purposeful audience responses.We help film studios, cinemas, publishers and arts organisations share stories via authentic, culturally inclusive partnerships, events and beautifully crafted digital marketing campaigns across our newsletter and socials.What makes us different is our ability to combine a Black British perspective with over 20 years of marketing experience and our unwavering agenda to amplify great stories and reach a variety of audiences across the diaspora.We LOVE what we do! Show less
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Marketing ConsultantPicturehouse Sep 2020 - Nov 2020Working closely with the Picturehouse Entertainment team to advise on and deliver a fully integrated marketing campaign for Justin Simien's 'BAD HAIR' which premiered at the 2020 Sundance Film Festival. Devising a culturally relevant and appropriate marketing campaign targeted to Black audiences. -
Head Of MarketingFront Row Filmed Entertainment Llc Apr 2017 - Oct 2020Dubai, United Arab EmiratesROLE OVERVIEWResponsible for creating and delivering the communication, publicity and social media strategies and plans across all Front Row Filmed Entertainment titles being released theatrically across the UAE and GCC. -
Project ManagerArt Dubai Dec 2016 - Mar 2017Design District, DubaiA freelance position which focused on developing and coordinating the production of a large-scale installation and immersive experience for fair visitors to Art Dubai 2017, the leading international art fair in the Middle East, Africa and South Asia. -
Head Of EventsPicturehouse Cinemas Ltd Jul 2015 - Dec 2016London, United KingdomResponsible for managing the events team, generating revenue and maintaining a calendar of events for long-term planning with a focus on the flag-ship cinema in London's West End and other key London locations.
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Projects & Events Marketing ManagerPicturehouse Cinemas Ltd Mar 2014 - Jul 2015London, United KingdomThis role involved managing a small to to deliver site specific projects and events. Heading up regional sponsorship campaigns and leading on all student initiatives and events related to new cinema openings.
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Executive Assistant To Programming & Acquisitions Director And Events ManagerCity Screen/Picturehouses May 2008 - Jun 2013London, United Kingdom
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Executive AssistantLive Nation 2006 - Apr 2008
Micallar Walker Skills
Micallar Walker Education Details
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English Language And Literature, General -
Promotion & Management
Frequently Asked Questions about Micallar Walker
What company does Micallar Walker work for?
Micallar Walker works for Dark Matter International
What is Micallar Walker's role at the current company?
Micallar Walker's current role is Founder at Dark Matter Agency.
What is Micallar Walker's email address?
Micallar Walker's email address is mi****@****s.co.uk
What schools did Micallar Walker attend?
Micallar Walker attended The Open University, London College Of Fashion.
What are some of Micallar Walker's interests?
Micallar Walker has interest in Civil Rights And Social Action, Education, Music, Art And Eastenders, Human Rights, Food, Travel, Arts And Culture, Cinema.
What skills is Micallar Walker known for?
Micallar Walker has skills like Event Management, Social Media, Film Production, Digital Media, Film, Television, Entertainment, New Media, Video Production, Marketing, Management, Music.
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