Micall Rylander Mba Email & Phone Number

Surprise, Arizona, United States

Account Management for Petsmart, Petco, Michaels, JoAnn, Hobby Lobby, Fred Meyer

Phoenix, Arizona Area

Management of Storage and Small Appliance product categories $120M+ annual sales with key retailers Costco, Container Store, Staples, Home Depot, and others.Spearheaded Strategic projects of SKU rationalization to reduce count by 30%, packaging artwork transition and other cost saving activities to improve production efficiency and profitability for savings over $250K.

Phoenix, Arizona Area

Management for Branded and Private Label products for Specialty and Office retailers The Container Store, Staples, Office Depot, to $50M+ annual salesCollaboration with sales team and retail buyers for product development, packaging, and seasonal promotional programs

Phoenix, Arizona Area

Launched new product category of Ready-To-Assemble Furniture of 200+ SKUs to $500K sales in first year.Directed online content creation including SEO keywords, copy, video and images for online product launch and top search results.Collaboration with E-Commerce sales team for strategic promotion to grow online product ranking and sales with Amazon, Wayfair, Walmart, Target and other online marketplace retailers.

Phoenix, Arizona Area

Managed team of 6 Category Managers and led strategy for Product Development and channel management for Storage products to $120M+ sales.

Glasgow, United Kingdom

Provided Marketing Services for UK-based tech company which provides Machine-to-Machine (M2M) connectivity and connected device management for the Internet of Things (IoT).•Executed Marketing Communications, Public Relations and Advertising campaigns to launch new services and increase brand awareness.•Led team of designers and programmers to manage website redesign and content development to simplify online communication.•Directed Digital Marketing activities: Social Media posts through Hootsuite (Twitter, LinkedIn, Facebook), email marketing campaigns, online articles and blogs to position company as thought leader in IoT industry.•Managed event operations and marketing: Trade Show planning and logistics, pre/post-show collateral development, social media, sales lead generation and follow up communication to develop new partners and acquire customers.•Developed company Brand Strategy including brand statement, logo treatment, templates and style guides as well as corporate communications for investor pitch decks, case studies, and speaking engagements for a cohesive persona.

Boca Raton, Fl

•Led product development process from ideation to product launch through cross-functional collaboration with internal team and external domestic and overseas vendors. New products exceeded sales revenue by $30M, and brand experienced 3% growth in category market share over 12 months.•Directed integrated marketing campaigns with high-profile partnerships such as Campbell’s and the NFL via omni-channel cross-merchandising and promotions, resulting in significant growth of new consumer usage segments and a 100% increase in specialty product category sales. •Collaborated with creative agencies to produce materials (merchandising and displays), traditional media ($2M TV ad budget), consumer engagement activities (sponsorships and contests), and online content (blogs, e-commerce, and social media programs). •Developed Marketing Strategy for brand growth objectives, and implemented plans resulting from deep dive analysis of consumer behavior, industry trends, category and competitive activity.

Boca Raton, Fl

•Owned Product Portfolio of Oster and Sunbeam brand Hand Mixers and Stand Mixers•Exceeded sales plan by 25% via New Product Launches for Oster Hand and Stand Mixers, growing brand share by 5%•Performed deep dive category analysis to develop brand and product strategy to grow market share•Spearheaded extensive research initiative for Stand Mixer business •Created promotional calendar to promote mixing business year-round•Financial analysis of product and promotion to grow top line sales and bottom line profit margin goals•Brand representative for re-launch of Sunbeam.com website, including content development and cross-category promotional initiatives

Boca Raton, Florida

Managed portfolio of $120M for the #1 Brand in Countertop Blenders

Woodridge, Il

•Product Development of bakeware, kitchen gadgets, party, and cake decorating food products for customers across channels in Europe, Australia, Asia, Mexico, and the Middle East•Assessed International customer needs and translated (literally and figuratively!) into products and packaging•Developed International packaging style guide in compliance with regional labeling guidelines and Wilton brand standards•Forecasting and Inventory management of seasonal products•Directed communication, merchandising, and trade show operations for International team

Bangkok, Thailand

• Implemented marketing communications campaign to improve stakeholder engagement.• Developed assessment framework to review company Corporate Social Responsibility activities for greater accounability

Kent, Wa

• Managed in-store promotion of private label products for Wal-Mart and Target kitchenware and storage categories• Communication with overseas vendors for sourcing, quality assurance, and product cost negotiations.• Market research and analysis of resulting data for new product development and brand communication.

Mba

Education record

Exchange Student

Bachelors