Mica Mcpheeters Email & Phone Number

Charlotte, North Carolina

• Concept and develop branding system, multi-channel creative assets and messaging, and business documentation for corporate expansion, marketing, internal communications, municipal and industrial clientele, and residential customer end-users.• Advise and collaborate with CMO, PR staff, internal subject matter experts, municipal representatives, and print and web vendors on low- and high-level project considerations while crafting internal, B2B, B2C, and customer-facing creative and messaging.

Manhattan — New York City

• Assisted editor-in-chief with operations management, organizational strategy, industry relations, acquisitions, editorial development, art direction, and content curation. • Built, advised, and mentored cross-functional editorial and web development team and advisors on multiple functional and strategic fronts. • Provided guidance and mentoring, ensuring informed business process continuity and evolution in keeping with the publication's long-maintained brand mission, core operating principles, and industry reputation.***ABOUT A LIST APART***An icon in the web industry, A List Apart (alistapart.com) is a curated, peer-reviewed publication venerated for introducing numerous groundbreaking techniques (such as Responsive Design) to the web community during the past 20+ years.

Manhattan — New York City

• Ensured content curation reflected unique or bleeding-edge insights and techniques in front end development, UX, user research and testing, usabilty & accessibility, interaction design, UI development, IA, and site content strategy, et. al.• Managed operations, professional community and industry partner relations, and distributed cross-functional team.• Revitalized organization by implementing new short- and long-term vision plans and structural changes.• Built, advised, and mentored cross-functional team of editorial staff, technical advisors, web developers, creatives, panelists, and editorial content contributors.• Directed editorial content curation and lifecycle.• Collaborated with and coached authors to strengthen writing skills and technical information, theses, argument structures, and provide greater clarity and brevity.

Manhattan — New York City

• Screened and proposed content according to authors' theses, topical insights and originality, domain knowledge, and professional experience and skills • Commissioned special articles and panel discussions from web industry thought leaders.• Assigned editorial and artistic resources to projects and managed content production schedules.• Developed and produced bi-monthly live events featuring panels of specialists from myriad web industry disciplines.• Collaborated with event financial sponsors to communicate and deliver on advertising and contract parameters.• Recruited professional illustrators, gave art direction, and determined and oversaw development timelines.

Mt. Laurel, Nj

Special short-term contract. Brought in by VP of Governance to ensure a hard U.S. government regulatory deadline was met. • Documented more than 125 Level I procedures in 12 departments.• Led and conducted intensive, serial interviews of senior SMEs to comprehensively identify, clarify, and document functionally in-practice procedures within and across highest-complexity business-critical departments throughout the company.• Surfaced and resolved ordinality, misinformation, overlooked workflows, and logic gaps in operational procedure sets, business process modeling documentation, internal forms, and associated assets.• Aided VP of Corporate Governance and Governance project manager in compiling corporate policies library by government reporting deadline.

London, United Kingdom

B2B SaaS PWA — Resource management progressive web app for project managers.• Wrote and edited content posts, user resource guides, and marketing materials. • Managed freelance and guest content writers.• Secured co-marketing, cross-promotion, and event sponsorship opportunities through professional network and relationships with project management associations and event organizers.• Designated company representative at the Digital PM Summit in Philadelphia.

Philadelphia, Pennsylvania

• Performed and aided in client and stakeholder interviews, user research and usability testing, project milestone identification and date-setting, resource planning, client updates, and project post-mortems.• Helped front-end and full-stack web developers with QA testing for web performance issues and UI errors. • Conducted competitor and partner research for industry data compilation and event marketing strategic outreach.• Posted to social media to promote awareness of and increase sign-ups to company-organized international conferences and events.• Edited online learning guide and wrote for the company blog.

Jacksonville, Florida

• Managed design & production of higher ed course product line ($2.1 million annual revenue).• Designed cross-functional project workflow and asset management system. • Hired, directed, and mentored product design & production team of FTE staff, contractors, and interns. • Collaborated with cross-functional team of executive directors, PhD and EdD instructional designers, SMEs, multimedia designers, professional editors, and quality assurance.• Tracked development of digital and print deliverables in-house, with vendors, and at publishing partners (Pearson Education, McGraw-Hill, and Follett).• Negotiated budgets, timelines, and quality control with vendors.• Developed marketing materials (copywriting, ads, brochures, gift items, tradeshow exhibits).• Contributed to projects for the Department of Homeland Security, the U.S. Department of Agriculture, and the university system of Saudi Arabia. • Worked as a system administrator in several LMSes, including Blackboard and WebCT.

New Orleans, Louisiana

• Produced monthly magazine with New Orleans-based publisher.• Designed and assembled page layouts (local and corporate content) and delivered to printer.• Created artwork for advertisers, retouched images, and designed promotional materials.

Jacksonville, Florida

• Created and edited advertising and business-internal materials for local and global clientele, such as the American Heart Association, BAE Systems, McDonald's, and the Jacksonville Jaguars. • Developed brand graphics, ads, annual reports, special publications, brochures, signage, et. al. according to instructions of art directors and creative directors. • Prepped mechanical files for production.• Worked with account executives to clarify creative briefs, change orders, and deadlines.

Jacksonville, Florida

• Designed UI for computer-based training program.• Created interactive learning objects with Flash and Photoshop for online courses.• Directed, filmed, and edited promotional video.• Operated as audio engineer, running in-house full console ProTools recording studio. • Directed voiceover talent for college marketing CD-ROM.

* B.S. (Not Completed), Information Sciences And Technology: Design & Development

The IST program covers systems analysis, design, and integration; software development; distributed computing environments; and process.

Associate’S Degree, Two Majors: 1) Multimedia Technologies And 2) Music

Full talent grant recipient

Academy For Professional Development Online Professor Certificate, Instructional Design