Mica Mcpheeters Email & Phone Number

Charlotte, North Carolina

• Concept and develop branding system, multi-channel creative assets and messaging, and business documentation for corporate expansion, marketing, internal communications, municipal and industrial clientele, and.
• Advise and collaborate with CMO, PR staff, internal subject matter experts, municipal representatives, and print and web vendors on low- and high-level project considerations while crafting internal, B2B, B2C, and.

Manhattan — New York City

• Assisted editor-in-chief with operations management, organizational strategy, industry relations, acquisitions, editorial development, art direction, and content curation.
• Built, advised, and mentored cross-functional editorial and web development team and advisors on multiple functional and strategic fronts.
• Provided guidance and mentoring, ensuring informed business process continuity and evolution in keeping with the publication's long-maintained brand mission, core operating principles, and industry reputation.***ABOUT.

Manhattan — New York City

• Ensured content curation reflected unique or bleeding-edge insights and techniques in front end development, UX, user research and testing, usabilty & accessibility, interaction design, UI development, IA, and site.
• Managed operations, professional community and industry partner relations, and distributed cross-functional team.
• Revitalized organization by implementing new short- and long-term vision plans and structural changes.
• Built, advised, and mentored cross-functional team of editorial staff, technical advisors, web developers, creatives, panelists, and editorial content contributors.
• Directed editorial content curation and lifecycle.
• Collaborated with and coached authors to strengthen writing skills and technical information, theses, argument structures, and provide greater clarity and brevity.

Manhattan — New York City

• Screened and proposed content according to authors' theses, topical insights and originality, domain knowledge, and professional experience and skills
• Commissioned special articles and panel discussions from web industry thought leaders.
• Assigned editorial and artistic resources to projects and managed content production schedules.
• Developed and produced bi-monthly live events featuring panels of specialists from myriad web industry disciplines.
• Collaborated with event financial sponsors to communicate and deliver on advertising and contract parameters.
• Recruited professional illustrators, gave art direction, and determined and oversaw development timelines.

Mt. Laurel, NJ

• Special short-term contract. Brought in by VP of Governance to ensure a hard U.S. government regulatory deadline was met.
• Documented more than 125 Level I procedures in 12 departments.
• Led and conducted intensive, serial interviews of senior SMEs to comprehensively identify, clarify, and document functionally in-practice procedures within and across highest-complexity business-critical departments.
• Surfaced and resolved ordinality, misinformation, overlooked workflows, and logic gaps in operational procedure sets, business process modeling documentation, internal forms, and associated assets.
• Aided VP of Corporate Governance and Governance project manager in compiling corporate policies library by government reporting deadline.

London, United Kingdom

• B2B SaaS PWA — Resource management progressive web app for project managers.
• Wrote and edited content posts, user resource guides, and marketing materials.
• Managed freelance and guest content writers.
• Secured co-marketing, cross-promotion, and event sponsorship opportunities through professional network and relationships with project management associations and event organizers.
• Designated company representative at the Digital PM Summit in Philadelphia.

Philadelphia, Pennsylvania

• Performed and aided in client and stakeholder interviews, user research and usability testing, project milestone identification and date-setting, resource planning, client updates, and project post-mortems.
• Helped front-end and full-stack web developers with QA testing for web performance issues and UI errors.
• Conducted competitor and partner research for industry data compilation and event marketing strategic outreach.
• Posted to social media to promote awareness of and increase sign-ups to company-organized international conferences and events.
• Edited online learning guide and wrote for the company blog.

Jacksonville, Florida

• Managed design & production of higher ed course product line ($2.1 million annual revenue).
• Designed cross-functional project workflow and asset management system.
• Hired, directed, and mentored product design & production team of FTE staff, contractors, and interns.
• Collaborated with cross-functional team of executive directors, PhD and EdD instructional designers, SMEs, multimedia designers, professional editors, and quality assurance.
• Tracked development of digital and print deliverables in-house, with vendors, and at publishing partners (Pearson Education, McGraw-Hill, and Follett).
• Negotiated budgets, timelines, and quality control with vendors.

New Orleans, Louisiana

• Produced monthly magazine with New Orleans-based publisher.
• Designed and assembled page layouts (local and corporate content) and delivered to printer.
• Created artwork for advertisers, retouched images, and designed promotional materials.

Jacksonville, Florida

• Created and edited advertising and business-internal materials for local and global clientele, such as the American Heart Association, BAE Systems, McDonald's, and the Jacksonville Jaguars.
• Developed brand graphics, ads, annual reports, special publications, brochures, signage, et. al. according to instructions of art directors and creative directors.
• Prepped mechanical files for production.
• Worked with account executives to clarify creative briefs, change orders, and deadlines.

Jacksonville, Florida

• Designed UI for computer-based training program.
• Created interactive learning objects with Flash and Photoshop for online courses.
• Directed, filmed, and edited promotional video.
• Operated as audio engineer, running in-house full console ProTools recording studio.
• Directed voiceover talent for college marketing CD-ROM.

* B.S. (Not Completed), Information Sciences And Technology: Design & Development

The IST program covers systems analysis, design, and integration; software development; distributed computing environments; and process.

Associate’S Degree, Two Majors: 1) Multimedia Technologies And 2) Music

Full talent grant recipient

Academy For Professional Development Online Professor Certificate, Instructional Design