Michael Potter Email & Phone Number

Bedford, New Hampshire, US

I lead Sanborn Head's marketing efforts in support of our strategic business goals throughout the region and nationally. Me and our great marketing team set multi-channel strategies to reach, engage, and nurture new audiences while collaborating with our internal Client Service Areas to bring on new clients and further connect with existing ones.

Bedford, New Hampshire, US

RTB works with sponsoring foundations and corporations to deliver safe and healthy homes to low-income Boston homeowners at no cost. I have served as Chair of the Board, Treasurer, Committee Chairperson and board member. My focus has been helping oversee the organization's activities, including driving programs and events, spearheading development efforts.

Worked as an outside strategic marketing consultant for architectural, interior design, and engineering companies. Work included strategic marketing planning, content creation, program planning and execution, multi-channel B2B client engagement, and other marketing related activities.

Chicago, Illinois, US

• Led marketing teams within organization’s eight East Coast markets. Supervised operations and oversaw team of 60 marketing professionals embedded in local businesses, accounting for $1,000,000,000 in revenue..
• Served as member of organization’s Americas’ national marketing leadership team.
• Received organization’s Best of Marketing awards for marketing, business development, and property marketing initiatives in 2017.

Chicago, Illinois, US

• Oversaw all marketing functions for New England Region, which also included construction division at time. Led organization’s Boston marketing team in delivering full suite of marketing services, including new business.
• Launched organization’s New England social media platform and nurtured it to one of largest audiences of corporation’s markets.
• Started highly successful employee communications program.
• Received Best of Marketing awards for marketing, business development, and property marketing initiatives in 2015 and 2016.

Boston, Massachusetts, US

• Collaborated closely with 30-plus principals to lead all marketing and communications. Managed team of 11 professionals and budget in excess of $2,000,000. Established flexible new framework to support creation of.
• Redesigned marketing organization completely, resulting in greater efficiency and doubling output in two years, while reducing payroll costs by 20%, as well as improving quality and consistency of materials.
• Launched social media program and reestablished communications program; developed new website.
• Executed numerous successful industry award submissions.

Boston, MA, US

Served as top marketing executive, overseeing all marketing and communications services. Managed team of nine professionals and budget of about $2,000,000. Created successful corporate communications program, building single, consistent brand message that unified sales activities of three business groups working in ten different markets. Increased website.

Boston, MA, US

Collaborated directly with senior management to market firm through all channels, including sales support (proposals, informational materials), corporate websites, public relations, direct mail, advertising, promotional events, and internal communications. Helped increase organization’s revenue 70% during period. Led team producing 500 sales deliverables.

Boston, MA, US

Managed marketing activities, including proposal and sales support processes, branding, communications, and operations. Initiated firm’s business-to-business direct mail, trade advertising, and public relations programs. Consolidated and streamlined business-line marketing and sales support services. Expanded and formalized marketing’s involvement with.

Mba, Marketing And Management

Ba, English Literature (Honors)