The Social Team: a creative agency providing organic social media strategy, content development, and community engagement services to clients in theatre, live events, entertainment, and beyond. We're more than just an agency of creatives, we give creatives agency. www.TheSocialTeam.com

From bands to book launches, I’ve freelanced on the side since 2015, but began to see an organic increase in the number of new client inquiries in early 2020. Since then, I’ve gotten the opportunity to work on a wide range of projects (social media management, brand development, website design, graphic design, etc.) that have diversified my skillset and deepened my passion for digital marketing. www.MicaylaBrewster.comPast and Current Clients Include:• Broadway Podcast Network• Lauren Patten• Berkeley Art Museum and Pacific Film Archive (BAMPFA)• Lizard Boy• Broadway Advocacy Coalition (BAC)• Association of Theatrical Press Agents & Managers (ATPAM)• The Capables• DevilsGame• Mosaic Global Transportation• Mosaic EV+ more!

I work as the Social Media Account Manager for HAMILTON (including the HamApp and Hamilton: The Exhibition), Hadestown, Be More Chill, Head Over Heels, Freestyle Love Supreme, BLUE, The Other Josh Cohen, the national tour of Escape to Margaritaville and more. My role involves... • Coordinating internal & external logistics for video/photo shoots & communicating the deliverables expected by the client. • Writing creative briefs & working with the design team on revisions to deliver assets in time for client approval & posting deadlines. • Creating & executing macro social media strategy documents that outline social content based on the goals of the client. • Brainstorming innovative social media campaigns & developed content that stand out in a crowded social media space. • Delegating tasks to Account Coordinators & managing the prioritization of their projects in order to ensure content is approved & posted in a timely matter. • Presenting statistics & project updates in weekly client meetings. • Developing new internal procedures to continuously improve our company's process.Additional shows represented by Marathon Digital include Ain't Too Proud, The Cher Show, Born for This, Diana, Frankie & Johnny, Lempicka, Broadway Bounty Hunter, Puffs, Alice by Heart, Jesus Christ Superstar, BroadwayCon, and more.

I work as the Social Media Account Manager for HAMILTON, Hadestown, Be More Chill, Head Over Heels, Freestyle Love Supreme, The Other Josh Cohen, and more.My role involves client relations, creating and executing a digital strategy, managing calendars, copywriting, and videography projects for my clients, in addition to other shows represented by Marathon Digital (The Cher Show, The Great Comet, Sweeney Todd at Barrow Street, Puffs, BroadwayCon, the national tour of Jesus Christ Superstar, Bandstand and more).

I worked as the Social Media Account Coordinator for the national tours of Les Misérables and The Color Purple. My role involved client relations, creating pitch decks, managing calendars, copywriting, and videography projects for my clients, in addition to other shows represented by Marathon Digital (HAMILTON, Escape to Margaritaville, The Great Comet, Sweeney Todd at Barrow Street, BroadwayCon, Hadestown, and more).

Broadway Advocacy Coalition is an organization that uses the arts to make a lasting impact on policy issues including criminal justice reform, education equity, and immigration. I lead the social media promotion of Broadway Advocacy Coalition digital events, including their "Broadway for Black Lives Matter... Again" forums (#BwayForBLM), and work to cultivate a digital community of theatre professionals who are striving to create an anti-racist, equitable industry.

I worked in the In-Theatre Marketing department at Paramount Pictures for their Spring Internship program.• Brainstormed & pitched marketing campaigns and stunts for upcoming movies. • Designed social cards, web banners, and invitations for fan giveaways. • Wrote copy in movie-branded voices. • Tracked social coverage of upcoming movies. • Monitored marketing trends within the movie industry.

Helped to brainstorm, plan and execute marketing strategies for Azusa Pacific University's Bookstore and Dining Services social media accounts. • Brainstormed and executed fun finals week campaigns to build rapport and brand awareness between us and our followers. • Created weekly graphics to inform followers of the University Bookstore's #TouchdownTuesday discounts. • Developed social content and wrote captions for day-to-day social media posts - Some being more product and sales oriented while others were "just for fun". • Participated in the development and execution of a re-launch campaign of the University's Dining Services Instagram, growing the following from 150 to over 600. • Was awarded Student Employee of the Month in April of 2017.

theSkimm is a daily email newsletter with over 3.5 million subscribers that breaks down current event issues in a witty and relatable voice. I sought out an opportunity with a brand that I'm passionate about and believe in.PR Skimm'r• Helped execute the strategic launch plan of theSkimm's new mobile platform.• Participated in public relations and grassroots marketing campaigns to build awareness.• Personally drove over 100 downloads of theSkimm for iPhone on the first day of the launch.Skimm'bassador• During my first month I brought in 140 new subscribers for theSkimm, over 90% of which were brought in through cold-calling via social media and digital marketing strategies.• By my second month as a Skimm'bassador I had surpassed the 200 mark and became the Lead Campus Skimm'bassador at Azusa Pacific University.• By my fourth month, I had surpassed the 500 mark for referrals and won the School of Skimm Competition, coming in 2nd place nationally as an individual and 4th place as a representative of Azusa Pacific University.• Contributed directly to the unprecedented growth of theSkimm, a media company that has the fastest growing email newsletter and has transformed the morning routines and news consumptions for female professionals.• Provided feedback on products and local marketing efforts as well as built a personal and professional network through theSkimm's ambassador network.Click here to find out more information about theSkimm or to sign up: http://www.theskimm.com/?r=4429Z

• Assisted with community management and public relations projects. • Assisted with the execution of theSkimm's Snapchat Story. • Created graphics that displayed press clippings. • Presented in front of the office about my extensive experience and success in sharing theSkimm with over 750 people. • Completed a capstone project that provided theSkimm with an idea and a finalized product that could be used to further their growth in the future. • Used customer support skills to respond to high volumes of emails. • Learned to quickly solve any problems that came up in the office with innovation and timeliness.

• Managed all social media profiles including Facebook, Twitter Instagram and LinkedIn. • Vastly changed Mosaic's Google SEO ranking from page 7 on Google to page 1. • Use analytics to track progress and to make adjustments in the marketing approaches used. • Sent out two monthly newsletters, updates our blog, and handled any communications related aspects of the company.• Designed a postcard on Adobe Illustrator to showcase new technology and services.• Created several montage videos to be played internally for the company for the end of the year and Christmas parties. Awards:• Was awarded 2nd place for Top Performers from the class that I attended at Tuck Executive Education's Digital Excellence program. • This award signified that the information learned was implemented well and Mosaic Global Transportation's digital presence was vastly improved.

• Brainstormed, developed mock designs and created content for social media campaigns such as HAMILTON at the 2016 Tony Awards, the launch of The Great Comet and Miss Saigon on Broadway, and many other ongoing campaigns for various shows. • Operated Hamilton's Snapchat during #Ham4Ham shows and HAMILTON's 2016 Tonys After Party. • Advised cast members on how to leverage their personal brand on social media. • Learned and wrote copy in specifically branded voices. • Designed graphics on Photoshop. • Interacted with fans on Twitter, Facebook, and Instagram. • Created original gifs for HAMILTON's Tumblr account. • Sourced content for a variety of Marathon Digital's clients. • Introduced and facilitated the mutually beneficial partnership between two companies.Marathon Digital's Projects During The Summer of 2016:HAMILTONNatasha, Pierre and The Great CometMiss SaigonSweeney ToddLeslie Odom Jr.Joshua Henry

The Odyssey is one of the fastest growing media sites the world, allowing for thousands of millennial voices to be shared on a global scale. • Responsible for communicating with the broader Azusa Pacific University community about issues of importance through Facebook updates. • Encouraged The Odyssey writers to share their articles on their own accounts in order to create a bigger impact on social media. • Produced the most shared articles during the first two weeks of being hired onto The Odyssey at Azusa Pacific University's staff. • Participated in a special research project and learned how to create infographics that display research data in a creative and visually pleasing way.

• Helped to plan and launch a new social media plan for all platforms as well as create profiles on two new social platforms. • Conducted research on ways that other organizations are using various platforms and worked with a team to figure out which ones would be best for our organization and how we would execute the new plan. • Made sure that differentiation and cross promotion of platforms was used in order to grow a following on all social profiles. • Came up with new ideas for content • Created promotional campaigns • Wrote out copy for various social media platforms • Interacted with followers • Stayed up to date with analytics and made adjustments from the trends that were noticed • Sent weekly emails out to a group of influencers • Contributed many ideas and hours of research to the project of revamping the social media plan for the organization. • Created training documents • Did video editing • Facilitated in-person training with volunteers and other staff on new procedures that I had developed