Micayla Brewster Email & Phone Number

Seville, Andalusia, Spain

The Social Team: a creative agency providing organic social media strategy, content development, and community engagement services to clients in theatre, live events, entertainment, and beyond. We're more than just an agency of creatives, we give creatives agency. www.TheSocialTeam.com

• From bands to book launches, I’ve freelanced on the side since 2015, but began to see an organic increase in the number of new client inquiries in early 2020. Since then, I’ve gotten the opportunity to work on a wide.
• Broadway Podcast Network
• Lauren Patten
• Berkeley Art Museum and Pacific Film Archive (BAMPFA)
• Lizard Boy
• Broadway Advocacy Coalition (BAC)

Greater New York City Area

• I work as the Social Media Account Manager for HAMILTON (including the HamApp and Hamilton: The Exhibition), Hadestown, Be More Chill, Head Over Heels, Freestyle Love Supreme, BLUE, The Other Josh Cohen, the national.
• Coordinating internal & external logistics for video/photo shoots & communicating the deliverables expected by the client.
• Writing creative briefs & working with the design team on revisions to deliver assets in time for client approval & posting deadlines.
• Creating & executing macro social media strategy documents that outline social content based on the goals of the client.
• Brainstorming innovative social media campaigns & developed content that stand out in a crowded social media space.
• Delegating tasks to Account Coordinators & managing the prioritization of their projects in order to ensure content is approved & posted in a timely matter.

Greater New York City Area

I work as the Social Media Account Manager for HAMILTON, Hadestown, Be More Chill, Head Over Heels, Freestyle Love Supreme, The Other Josh Cohen, and more.My role involves client relations, creating and executing a digital strategy, managing calendars, copywriting, and videography projects for my clients, in addition to other shows represented by Marathon.

Greater New York City Area

I worked as the Social Media Account Coordinator for the national tours of Les Misérables and The Color Purple. My role involved client relations, creating pitch decks, managing calendars, copywriting, and videography projects for my clients, in addition to other shows represented by Marathon Digital (HAMILTON, Escape to Margaritaville, The Great Comet.

New York City Metropolitan Area

Broadway Advocacy Coalition is an organization that uses the arts to make a lasting impact on policy issues including criminal justice reform, education equity, and immigration. I lead the social media promotion of Broadway Advocacy Coalition digital events, including their "Broadway for Black Lives Matter... Again" forums (#BwayForBLM), and work to.

Hollywood, CA

• I worked in the In-Theatre Marketing department at Paramount Pictures for their Spring Internship program.
• Brainstormed & pitched marketing campaigns and stunts for upcoming movies.
• Designed social cards, web banners, and invitations for fan giveaways.
• Wrote copy in movie-branded voices.
• Tracked social coverage of upcoming movies.
• Monitored marketing trends within the movie industry.

Azusa, CA

• Helped to brainstorm, plan and execute marketing strategies for Azusa Pacific University's Bookstore and Dining Services social media accounts.
• Brainstormed and executed fun finals week campaigns to build rapport and brand awareness between us and our followers.
• Created weekly graphics to inform followers of the University Bookstore's #TouchdownTuesday discounts.
• Developed social content and wrote captions for day-to-day social media posts - Some being more product and sales oriented while others were "just for fun".
• Participated in the development and execution of a re-launch campaign of the University's Dining Services Instagram, growing the following from 150 to over 600.
• Was awarded Student Employee of the Month in April of 2017.

• theSkimm is a daily email newsletter with over 3.5 million subscribers that breaks down current event issues in a witty and relatable voice. I sought out an opportunity with a brand that I'm passionate about and.
• Helped execute the strategic launch plan of theSkimm's new mobile platform.
• Participated in public relations and grassroots marketing campaigns to build awareness.
• Personally drove over 100 downloads of theSkimm for iPhone on the first day of the launch.Skimm'bassador
• During my first month I brought in 140 new subscribers for theSkimm, over 90% of which were brought in through cold-calling via social media and digital marketing strategies.
• By my second month as a Skimm'bassador I had surpassed the 200 mark and became the Lead Campus Skimm'bassador at Azusa Pacific University.

Greater New York City Area

• Assisted with community management and public relations projects.
• Assisted with the execution of theSkimm's Snapchat Story.
• Created graphics that displayed press clippings.
• Presented in front of the office about my extensive experience and success in sharing theSkimm with over 750 people.
• Completed a capstone project that provided theSkimm with an idea and a finalized product that could be used to further their growth in the future.
• Used customer support skills to respond to high volumes of emails.

Remote Freelancer

• Managed all social media profiles including Facebook, Twitter Instagram and LinkedIn.
• Vastly changed Mosaic's Google SEO ranking from page 7 on Google to page 1.
• Use analytics to track progress and to make adjustments in the marketing approaches used.
• Sent out two monthly newsletters, updates our blog, and handled any communications related aspects of the company.
• Designed a postcard on Adobe Illustrator to showcase new technology and services.
• Created several montage videos to be played internally for the company for the end of the year and Christmas parties. Awards:

Greater New York City Area

• Brainstormed, developed mock designs and created content for social media campaigns such as HAMILTON at the 2016 Tony Awards, the launch of The Great Comet and Miss Saigon on Broadway, and many other ongoing campaigns.
• Operated Hamilton's Snapchat during #Ham4Ham shows and HAMILTON's 2016 Tonys After Party.
• Advised cast members on how to leverage their personal brand on social media.
• Learned and wrote copy in specifically branded voices.
• Designed graphics on Photoshop.
• Interacted with fans on Twitter, Facebook, and Instagram.

Azusa Pacific University

• The Odyssey is one of the fastest growing media sites the world, allowing for thousands of millennial voices to be shared on a global scale.
• Responsible for communicating with the broader Azusa Pacific University community about issues of importance through Facebook updates.
• Encouraged The Odyssey writers to share their articles on their own accounts in order to create a bigger impact on social media.
• Produced the most shared articles during the first two weeks of being hired onto The Odyssey at Azusa Pacific University's staff.
• Participated in a special research project and learned how to create infographics that display research data in a creative and visually pleasing way.

Sunnyvale, CA

• Helped to plan and launch a new social media plan for all platforms as well as create profiles on two new social platforms.
• Conducted research on ways that other organizations are using various platforms and worked with a team to figure out which ones would be best for our organization and how we would execute the new plan.
• Made sure that differentiation and cross promotion of platforms was used in order to grow a following on all social profiles.
• Came up with new ideas for content
• Created promotional campaigns
• Wrote out copy for various social media platforms

Bachelor Of Arts (B.A.), Communication And Media Studies, Minor In Public Relations

Activities and Societies: Study Abroad in Spain, Communications Honor Society (Lambda Pi Eta), Mexico Outreach, Alpha Program.

Digital Marketing

During the 12 week academy I used professional marketing techniques to attract leads to Mosaic Global Transportation’s website, directed.

Digital Excellence

- This three day program featured sessions that covered topics ranging from constructing a digital strategy, to marketing businesses.

Education record

Activities and Societies: Volleyball Team, Christian Club, Theater Department