Micayla R. Email & Phone Number

-Champion digital marketing efforts for Ridge Vineyards by creating and following a Digital Marketing Plan, encompassing various themes to be executed via the website and social platforms.- Develop and maintain brand standards, working to strengthen our relationship with vendors, trade partners, and members of the media.- Lead the Digital Marketing Committee, focusing on the future of the Ridge brand and industry trends and insights.

- Grow the brand's digital status by increasing 2022 impressions by 377%, fostering 6.8mil engagements, and by creating 28 unique blog posts. Develop and optimize new sections of the website: Sustainability, Ridge 60, and Diversity.- Foster digital communities by engaging consumers and members of the trade.- Create impactful content that resonates with the RIDGE audience; strong emphasis on storytelling to highlight Winemaking, Sustainability, and 60th Anniversary pillars of the Marketing Plans.- Build relationships with key storytellers in the organization by visiting each RIDGE facility; capture visual content during each phase of the production cycle (budbreak, harvest, crush/ferment, bottling, etc).- Develop and execute strategic plans; measure and report on KPIs; positively contribute to the overall growth of the department and organization.

- Observed and evaluated company processes; Developed and implemented Standard Operating Procedures related to project management and client relations- Social Media and Campaign Manager for agency clientele- Project Management and Strategy for internal teams

Santa Cruz, California

- Managed all digital programs, including content strategy, community management, paid advertising, influencer marketing, and analytics & reporting.- Project managed all client initiatives; Organized and delegated tasks to team of designers, ensuring projects move forward within expected timeframe- Maintained documentation and databases for various programs and clientele - Created efficiencies in workflow and over programs- Strategized and write content for web, social media, packaging, and both retail- and consumer-facing collateral- Reviewed campaign analytics and adjust content or execution accordingly; regularly report on status, projections, and next steps

Scotts Valley, Ca

- Implemented innovative and creative social media marketing strategies to maintain over 10% engagement rate monthly- Managed online communities effectively by reducing response time and increasing consumer satisfaction- Scheduled and published all social media and email content- Executed social media advertising based on long term paid social strategy SEO and Content Management

Scotts Valley, Ca

San Lorenzo Valley, Ca

As a part-time helper, I have learned the ins and outs of the construction business from Mark Roberts Sr. and his son. From demolishing kitchens and bathrooms, to painting, building fences, and putting in new flooring, I have learned the immense level of commitment it takes to remodel a house.

San Jose, Ca

- Coordinated instruction with various instructors within the Engineering Department (Mechanical, Computer, General Engineering)- Provided rubrics to assess and grade students’ papers in a timely fashion while also improving their writing skills

Cupertino, Ca

Scotts Valley, Ca

Started as cashier, promoted to keyholder within 30 days, and promoted soon after to Team Lead. Responsible for various financial reporting (labor, sales, cost and invoices), team training, and daily operations as lead during closing shifts.

Assist or control the grill station while maintaining composure in high-pressure situationsAccomodate any specific customer requests, or fix any imperfections

Offered a welcoming environment for customers by always smiling and being available to answer questionsOrganized and counted the total dollar amounts on meal tickets, then entered data into Microsoft Excel spreadsheets