Micayla R.

Micayla R. Email and Phone Number

Digital Marketing Specialist | Project Management @ Ridge Vineyards
cupertino, california, united states
Micayla R.'s Location
San Francisco Bay Area, United States
Micayla R.'s Contact Details

Micayla R. work email

Micayla R. personal email

n/a
About Micayla R.

Creative Digital Marketing Manager with agency experience producing exceptional results in digital marketing campaigns, product development, and customer care.  Expertise in social media, influencer marketing, project management and content creation. Extremely organized task-master with remarkable ability to lead in problem-solving and and creative strategy for complex situations. SKILLSMarketing StrategyContent CreationCampaign StrategySocial CMProject ManagementWritingSEO/BloggingAnalytics & Reporting

Micayla R.'s Current Company Details
Ridge Vineyards

Ridge Vineyards

View
Digital Marketing Specialist | Project Management
cupertino, california, united states
Website:
ridgewine.com
Employees:
84
Micayla R. Work Experience Details
  • Ridge Vineyards
    Digital Marketing Manager
    Ridge Vineyards Feb 2023 - Present
    -Champion digital marketing efforts for Ridge Vineyards by creating and following a Digital Marketing Plan, encompassing various themes to be executed via the website and social platforms.- Develop and maintain brand standards, working to strengthen our relationship with vendors, trade partners, and members of the media.- Lead the Digital Marketing Committee, focusing on the future of the Ridge brand and industry trends and insights.
  • Ridge Vineyards
    Digital Marketing Coordinator
    Ridge Vineyards May 2021 - Feb 2023
    - Grow the brand's digital status by increasing 2022 impressions by 377%, fostering 6.8mil engagements, and by creating 28 unique blog posts. Develop and optimize new sections of the website: Sustainability, Ridge 60, and Diversity.- Foster digital communities by engaging consumers and members of the trade.- Create impactful content that resonates with the RIDGE audience; strong emphasis on storytelling to highlight Winemaking, Sustainability, and 60th Anniversary pillars of the Marketing Plans.- Build relationships with key storytellers in the organization by visiting each RIDGE facility; capture visual content during each phase of the production cycle (budbreak, harvest, crush/ferment, bottling, etc).- Develop and execute strategic plans; measure and report on KPIs; positively contribute to the overall growth of the department and organization.
  • M | Squared Construction
    Co-Founder
    M | Squared Construction Jul 2021 - Present
  • Micayla Roberts Marketing & Consulting
    Marketing Consultant
    Micayla Roberts Marketing & Consulting Aug 2020 - May 2021
    - Observed and evaluated company processes; Developed and implemented Standard Operating Procedures related to project management and client relations- Social Media and Campaign Manager for agency clientele- Project Management and Strategy for internal teams
  • Mcdill Associates
    Digital Marketing Manager
    Mcdill Associates Apr 2019 - Aug 2020
    Santa Cruz, California
    - Managed all digital programs, including content strategy, community management, paid advertising, influencer marketing, and analytics & reporting.- Project managed all client initiatives; Organized and delegated tasks to team of designers, ensuring projects move forward within expected timeframe- Maintained documentation and databases for various programs and clientele - Created efficiencies in workflow and over programs- Strategized and write content for web, social media, packaging, and both retail- and consumer-facing collateral- Reviewed campaign analytics and adjust content or execution accordingly; regularly report on status, projections, and next steps
  • Threshold Enterprises
    Digital Marketing Community Manager
    Threshold Enterprises Mar 2018 - Mar 2019
    Scotts Valley, Ca
    - Implemented innovative and creative social media marketing strategies to maintain over 10% engagement rate monthly- Managed online communities effectively by reducing response time and increasing consumer satisfaction- Scheduled and published all social media and email content- Executed social media advertising based on long term paid social strategy SEO and Content Management
  • Threshold Enterprises
    Copywriter
    Threshold Enterprises Sep 2017 - Mar 2018
    Scotts Valley, Ca
  • Mark Roberts Construction
    Apprentice
    Mark Roberts Construction May 2017 - Jul 2017
    San Lorenzo Valley, Ca
    As a part-time helper, I have learned the ins and outs of the construction business from Mark Roberts Sr. and his son. From demolishing kitchens and bathrooms, to painting, building fences, and putting in new flooring, I have learned the immense level of commitment it takes to remodel a house.
  • San Jose State University
    Isa
    San Jose State University Sep 2016 - Jun 2017
    San Jose, Ca
    - Coordinated instruction with various instructors within the Engineering Department (Mechanical, Computer, General Engineering)- Provided rubrics to assess and grade students’ papers in a timely fashion while also improving their writing skills
  • Deep Cliff Golf Course
    Pro Shop Assistant
    Deep Cliff Golf Course Nov 2016 - Mar 2017
    Cupertino, Ca
  • Eriks Deli Cafe
    Team Lead
    Eriks Deli Cafe Nov 2015 - Jul 2016
    Scotts Valley, Ca
    Started as cashier, promoted to keyholder within 30 days, and promoted soon after to Team Lead. Responsible for various financial reporting (labor, sales, cost and invoices), team training, and daily operations as lead during closing shifts.
  • Melts My Heart Food Truck
    Cook
    Melts My Heart Food Truck Jan 2014 - Apr 2015
    Assist or control the grill station while maintaining composure in high-pressure situationsAccomodate any specific customer requests, or fix any imperfections
  • Melts My Heart Food Truck
    Cashier
    Melts My Heart Food Truck May 2013 - Jan 2014
    Offered a welcoming environment for customers by always smiling and being available to answer questionsOrganized and counted the total dollar amounts on meal tickets, then entered data into Microsoft Excel spreadsheets

Micayla R. Education Details

Frequently Asked Questions about Micayla R.

What company does Micayla R. work for?

Micayla R. works for Ridge Vineyards

What is Micayla R.'s role at the current company?

Micayla R.'s current role is Digital Marketing Specialist | Project Management.

What is Micayla R.'s email address?

Micayla R.'s email address is mi****@****ine.com

What schools did Micayla R. attend?

Micayla R. attended San José State University.

Who are Micayla R.'s colleagues?

Micayla R.'s colleagues are Michael Foley, Santana Smith, Ryan Mobley, Adele Whipps, Cathy Baker, Bobby Manning, Ryan Moore.

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