Michael Brittingham Email & Phone Number

Irving, Texas, Us

Responsible for strengthening and enhancing the distribution channel and second level network performance, while also building a consistently positive customer experience. Accountable for analyzing, identifying and resolving strategic challenges, including meeting performance expectations, and developing and executing process improvements.

Irving, Texas, Us

Responsible for developing, delivering and managing a variety of global marketing campaigns and promotional activities across multiple regions, including facilitating external agency activities, events and meetings to support Cat and Perkins brand industrial engine and parts growth initiatives. Accomplishments:• Caterpillar Certified Brand Advocate since 2019 and Perkins Global Brand Team member since 2020, each with responsibilities to protect and grow brand value. Helped update the Perkins brand website, Perkins brand and facility guidelines and provide review and approvals for submitted collateral via brand approval portal.• Served as IPSD representative and liaison for Caterpillar Shareholder meeting held in San Antonio 2019, coordinating equipment displays, graphic banners, and other local logistics for executive office team.• Facilitated a marketing communication plan targeted at distributors and second level dealers to help promote awareness and engagement with the Perkins Distributor Excellence program. • Developed and led the execution of Perkins Rental Support Program across EAME and North America regions leading to more than 500 rental professionals signing up for the program to date. This campaign included planning and executing tradeshows and events as well as education and promotion of the Rental Champion role within Perkins distributors. • Spearheaded the development and execution of a marketing communication plan to promote a Service Training Curriculum program for Perkins distributors globally, which included targeted digital marketing as well as development of branded curriculum materials• Led the development of a variety of marketing communication and promotion plans in coordination with the Product Support team, including Service Capability, Perkins Fluid Sampling program and Business Tools for Service Managers programs

Carrollton, Texas, Us

Was responsible for the development and management of all marketing materials, resources, campaigns and online assets for 5 distinct product brands including: sales & marketing collateral, sales support tools, brand websites, digital media campaigns, social media strategy & content, new product promotion, video production, trade shows and marketing automation. Accomplishments:• Oversaw strategy and deployment of digital marketing campaigns including display and PPC ads, which was a first in company history. Campaigns generated leads and opportunities totaling over $10 million in potential revenue in first 3 months.• Coordinated design and deployment of distributor extranet site which provides marketing collateral, product technical data, application support materials and access to a variety of sales tools – increased productivity & efficiency of information to close sales for over 300 distributor organizations globally• Transitioned literature fulfillment service to new vendor to produce 37% cost savings over 3 years• Produced product and brand awareness videos, many of which were used by parent company’s Marketing dept in a variety of presentations globally• Spearheaded redesign of 4 brand websites to become a more informational platform than competitor sites and creation of a website for new brand that utilized advanced technological features such as a product configurator allowing customers to custom design the product.• Managed relevant product content creation and maintenance on global parent company websites and served on design committee during relaunch of all North American brand websites

Carrollton, Texas, Us

Oversee the development and management of all marketing materials and online assets for 6 core product brands including: sales & marketing collateral, sales support tools, brand websites, social media channels, new product promotion, video production, trade shows and marketing automation. channels, new product promotion, video production, trade shows and marketing automation. Accomplishments:• Implemented a custom Lead Management System to assign and qualify incoming leads from phone, email and web touchpoints to sales managers and business development team • Managed Business Development team of two responsible for qualifying leads and setting appointments for distributors and sales reps• Responsible for development and maintenance of 6,000 square foot showroom containing over 100 demo products and state-of-the-art audio visual system• Helped design and launch 53 foot mobile showroom, including the installation and maintenance of audio visual system, layout of the equipment displays inside, and design of exterior graphics• Transitioned marketing department from single man operation, reliant exclusively on agency, to an in house team that included a graphic designer, copywriter and marketing coordinator – saved over $1million in agency fees and produced more focused sales and marketing content which contributed to company growth

Carrollton, Texas, Us

• Coordinated all tradeshows and demonstration equipment displays for 4 brands – average of 5 shows per year resulting in average 40-50 qualified leads per show• Developed marketing collateral and website content for four destinct brands sold through independent distribution• Supervised professional product photoshoots and photographed applications for case studies and industry articles• Partnered with industry magazine editors to compose industry articles based on editorial calendar topics which promoted our brands and products and contributed to increased lead traffic

Arlington, Tx, Us

• Responsible for all media relations and newsletter publishing• Oversaw all audio visual systems and managed the promotion of special programs• Developed volunteer informational brochures and registration packets to increase volunteer recruitment and attainment• Assisted in planning and coordination of the 4-5 annual special event fundraisers for the foundation, including some volunteer coordination• Conducted animal presentations and led nature trail tours of River Legacy Park.• Designed brochure for the private preschool affiliated with the River Legacy Living Science Center that helped meet and exceed enrollment goals

Managed television programming, edited commercials and PSA's weekends and off-peak hours

Master'S Degree, Communication Studies

Bachelor Of Arts (Ba), Communication Studies, Public Relations