Michelle Nishanian Email & Phone Number

A true word nerd, I have an uncanny ability to take on the voice, tone, and intent of brands I’m writing for. Frequently tapped for all aspects of long-form, short-form, creative, technical, and sales writing, what I love the most is creating content for brands. An innovator who is not afraid to take risks, I’ve worked on trailblazing projects throughout my career, leveraging a high degree of learning agility to quickly develop expertise to build out new capabilities in areas such as digital shopper and influencer marketing. Most recently at Amsive Digital (formerly Path Interactive) I led influencer programs that overdelivered on expectations, with millions of impressions, 44%+ organic engagement—hundreds of thousands of clicks to Amazon and a significant multiple over budget in earned media value.In previous roles, I served as the first member of the digital shopper marketing team at Catapult and supported the entire agency in educating their clients on how to win digitally at Target, Walmart, Kroger and other key retailers, bridging the digital divide for our clients. One of my key wins at Catapult was Diageo, an account I helped to establish and grow during my tenure. When I joined Mosaic, I brought the Diageo business with me, partnering with their digital shopper department on an app and digital experience for launch of a new product, a first for both the brand and the category. Career highlights I’m especially proud of include:▶︎ Developing top-performing content for iHerb.com, including the #2 most interacted with piece of content on their site.▶︎ Building out influencer capabilities at Wellness Amplified that were ultimately acquired by Amsive Digital.▶︎ Securing dedicated budget for influencer from HRA Pharma based on success of both Mederma and Compeed brand campaigns.▶︎ Collaborating with Diageo on a 1st-in-category digital experience program.▶︎ Leading brand positioning and launch campaigns at Stonefire that resulted in extended partnership on a complete packaging and creative revamp (website, instore, signage, etc).I’m currently exploring new opportunities and am interested in both consulting and traditional engagements. Reach out via InMail or email me at mich.nishanian@gmail.com to connect.

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  Manhattan College

  Communications And Marketing