Creativity and culture fuels my passion to build brands that make a difference. For over seven years, I have led and nurtured the Aesop brand across nine markets in Asia, championing strategic growth with dedication and care. With more than two decades of marketing experience spanning lifestyle, travel, hospitality, retail, and creative endeavors, my journey has traversed both Asia and the global stage.Aesop embodies a harmonious blend of sensory delight and nourishment, tending not only to the skin but also to the soul. It is both a privilege and a source of pride to contribute to our year-on-year growth, crafting brand expressions that engage, provoke thought, and touch the senses. Each endeavor is rooted in honesty and purpose, resonating deeply with our cherished colleagues and customers. It is tangibly and delightfully fulfilling to see Aesop in homes, bathrooms, restaurants, magazines, lounges, hotels, galleries, offices, cars, in someone’s handbag or shared online - advocated for and much loved.As Aesop wisely reminds us, “No act of kindness, no matter how small, is ever wasted.” This philosophy guides my every action, nurturing a growth mindset of empathy and connection as I embrace change and transformation to deliver business results.