Michelle Labarbera Email & Phone Number

Dania Beach, Florida, Us

- Leading an in-house agency responsible for overseeing the branding initiatives of multiple startup eCommerce enterprises, covering diverse aspects such as website and development, content creation, email campaigns, SEM, social media endeavors, SEO strategies, A/B testing for PPC campaigns, collateral production, inbound call center management, and the maintenance of high-quality service standards. Personally involved in photo retouching and hands-on design of Display Ads.- Spearheading the development and execution of comprehensive outbound channel marketing strategies, both online and offline, to generate demand and foster growth in the sales pipeline. - Proficiently utilizing DreamWeaver for HTML5/CSS to update websites, and managing content and image updates through WordPress.- Exercising oversight over all third-party vendors to ensure seamless collaboration and adherence to established standards.- Successfully managing budgets for multiple brands, demonstrating a keen ability to allocate resources effectively.

Stamford, Ct, Us

- Lead the Paid Search team for a variety of clients. - Sets the strategy for client accounts in conjunction with Manager’s input.- Sets the account’s search strategy and guides department best practices.- Work with the team to set the search strategy for individual clients, including KPIs and goals, budget recommendations, keyword approach, bid strategies, expansion opportunities, etc.- Supports the team, in ALL aspects of Google Ads and Microsoft Ads account administration, including billing, adjusting and administering client payment profiles, and ICON access, etc.- Responsible for the strategic level relations between the department and ICON’s clients’ management teams, ensuring work is completed, according the agreed-upon roadmap.- Ensure all client expectations are met.- Support the team on any issues that need escalation.- Assign periodic audits of search account roster to ensure efficiency and adherence to best practices.- Ensure the smooth operation of the department, including the assignment of Leads and Associates according to the best fit and needs of the department.- Ensure all members of the team are properly and adequately certified and trained across platforms and software.- Set performance goals and conduct periodic performance reviews with the team, in concert with the HR policies.- Manage a team of 5 employees

San Diego, California, Us

- Responsible for managing our nationwide loan officer's digital lead generation program across paid channels. (Google AdWords and social media platforms.)- Plan, implement, manage, analyze, and optimize paid media marketing campaigns for loan officer's acquisition and revenue goals.- Ensure campaigns deliver the right message to the right audience and vet for accuracy and compliance.- Execute research initiatives to identify new paid media channels, relevant keywords, potential audiences, and other opportunities.- Evaluate digital advertising performance across all paid channels and products for continuous optimization on the bid, creative, geo-targeting, etc.- Manage monthly, quarterly, and annual paid media budgets and goals by channel and by-product.- Develop and share detailed campaign performance reporting through each funnel stage using Salesforce for reports.

Deerfield Beach, Fl, Us

- Assist in the formulation of strategies to build a lasting digital connection with consumers• Plan and monitor the ongoing client presence on social media (Twitter, Facebook, Instagram etc.)• Collaboration with launching/optimizing online adverts through Google Adwords, Facebook, Google Shopping, Amazon Seller Central to increase clients brand awareness.• Actively involved in SEO efforts (keyword, image optimization etc.)• Collaboration of newsletters/promotional emails and organize their distribution through various channels• Provide creative ideas for content marketing and update website. Collaborate with designers to improve user experience• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)• Acquire insight in online marketing trends and keep strategies up-to-date• Manage 3 employees

Boca Raton, Fl, Us

· Support the preparation and execution of a thoughtful and comprehensive digital marketing strategy.· Manage the design, implement, and oversee all company and brand internet marketing activity, including SEO/SEM, e-mail marketing, paid search, programmatic retargeting and social media advertising. · Execute campaigns across channels that drive effective direct response and customer engagement.· Analyze and track results utilizing techniques (e.g. Google Analytics, Facebook Business Management, Criteo, AdRoll Analytics) to report campaign results, make recommendations on adjustments, and determine success of the strategy.· Test, launch and scale online customer experience and lead generation efforts.· Work closely with creative team on optimizing website performance · Manage relationship with vendors, marketing partners, and internal stakeholders.· Manage web content strategy to drive qualified traffic through various acquisition tactics.

Pompano Beach , Fl, Us

•Develop and implement outbound marketing strategy and campaigns (online and offline) to create demand and drive sales pipeline growth and revenue. •Develop marketing collateral (website, email marketing, presentations, brochures, webinars, FAQs, white papers, case studies) that helps communicate the value of our solutions. •Manage Search Engine Optimization (SEO) and Paid Search (PPC) programs•Drive brand consistency across all company products and collateral. Coordinate with the product development team on branding and messaging. Identify, organize, and manage brands in industry trade shows.•Capture, measure, and analyze relevant data across marketing and sales processes to evaluate program effectiveness and ROI.•Negotiate and purchase vendor services for trade publications, printing, Public Relations, trade show materials, and advertising premiums.•Manage marketing department budget.•Manage a staff of 2 employees

Monaco, Monaco, Mc

•Collaborate with stakeholders and internal marketing and creative teams to develop marketing strategies and ensure brand marketing.•Oversee branding of all divisions, ensuring high standards of quality and customer service.•Plan and purchase media for national trade publications and national newspapers.•Negotiate and purchase vendor services for printing, online banner ads, trade show materials and advertising premiums.•Manage direct mail (email, social media) campaigns for Consumers (C2B)/Travel Agents (B2B)/VS Loyalty Customers, including all list management, list purchase, postage, printing and fulfillment.•Manage and traffic all print/online projects from inception to completion, ensuring that all deadlines are met. Monitor results to forecast sales, manage contribution and report on variances.•Maintain regular contact with stakeholders to process job requests, discuss branding, advertising, review creative work and develop media plans.•Managed advertising budgets in excess of 6 million dollars for all areas of media. Reduce cost by 10%.•Ensure that all work complies with established brand identity and standards.

Boca Raton, Florida, Us

•Collaborate with stakeholders and internal marketing and creative teams to develop marketing strategies and ensure brand marketing.•Oversee branding of all divisions, account services and media buying staff, ensuring high standards of quality and customer service.•Plan and purchase media for national trade publications, national radio, and online placement (SEM).•Negotiate and purchase vendor services for printing, online, trade show materials and advertising premiums.•Manage direct mail campaigns for consumers and B2B clients, including the all list management, list purchase, postage, printing and fulfillment. Execute and manage campaign tests in collaboration with Database Marketing Analyst•Maintain regular contact with stakeholders to process job requests, discuss branding, advertising, review creative work, develop media plans and loyalty programs.•Monitor advertising budgets in excess of 10 million dollars for all areas of media. Reduce cost by 15%.•Manage and traffic all print projects from inception to completion, ensuring that all deadlines are met. Monitor results to forecast sales, manage contribution and report on variances.•Ensure that all work complies with established brand identity and standards.•Manage a staff of 6 employees.

St Louis, Missouri, Us

•Purchased collateral, direct mail, TV/Cable/Videos production, POP, photography, banner ads, SEM, email campaigns, trade show materials/management. Worked with external and internal resources to fulfill stakeholder requests. •Recognized twice as Employee of the Month.•Managed large base of accounts with complex project requirements. Provided brand management, media placement and CRM loyalty programs strategies.•Provided account service to stakeholders, including planning, budgeting and job requests.•Reduced costs by 30 percent by $250,000. Ensured quality services and products were delivered; resolved account-related issues.•Managed the project team from 4-5 employees.

Bs, Marketing

Aas, Buisness Admin/Accounting