Michael A.

Michael A. Email and Phone Number

Chief Executive Officer @ snakebyte | GROUP
Wiesbaden, HE, DE
Michael A.'s Location
Wiesbaden, Hesse, Germany, Germany
Michael A.'s Contact Details

Michael A. personal email

About Michael A.

Hi! My name is Michael Auer and I am a dedicated and results-oriented leader with remarkable success creating and implementing best-in-class marketing strategies to maximise sale volume of FMCG goods on a global scale, achieving maximum revenue and increasing business profitability. I am a proactive leader with expertise in developing, leading, mentoring, and motivating high performance teams across territories to realise organisational objectives effectively in a fast-paced environment. I also excel at influencing organisation and individuals to exceed expectations in both entrepreneurial and corporate environments by establishing a clear vision, maintaining active collaboration, motivating cross-functional teams, aligning resources, and interests, and sustaining a common focus on results to drive success. I am an innovative problem solver with adeptness at leveraging critical thinking capacity to address and mitigate issues effectively to optimise functional efficiency. In addition. I am skilled at establishing and maintaining strong professional relationships with customers, inter-disciplinary teams, key stakeholders, and executive management.✤✤✤ A few key career achievements ✤✤✤• Boosted annual EMEA revenue from US$ 280 million to US$ 500 million over a period of three years. GoPro`s market share in Europe within the Digital Imaging Market grew by 10% within three years. (Senior Sales Director)• Built and ran very effective local, EMEA and Global sales and marketing organisations for multinational FMCG companies.• Grew start-up to 40m € revenue within four years with strong EBITA in a totally new market of first and last mile Electric Vehicles. (CEO)If my profile has interested you in the slightest, please feel free to contact me at michaauer@aol.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances

Michael A.'s Current Company Details
snakebyte | GROUP

Snakebyte | Group

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Chief Executive Officer
Wiesbaden, HE, DE
Michael A. Work Experience Details
  • Snakebyte | Group
    Chief Executive Officer
    Snakebyte | Group
    Wiesbaden, He, De
  • Snakebyte | Group
    Head Of Global Sales & Marketing
    Snakebyte | Group Jun 2024 - Present
    Schwerte, North Rhine-Westphalia, Germany
  • Hyperice
    Vice President Of International Business, Growth & Strategy
    Hyperice Mar 2023 - Jun 2024
    Dublin City, County Dublin, Ireland
  • Hyperice
    Head Of Emea
    Hyperice Feb 2022 - Mar 2023
    Dublin City, County Dublin, Ireland
  • Ase Action Sports Electronics Gmbh
    Ceo
    Ase Action Sports Electronics Gmbh Jul 2017 - Feb 2022
    Bad Camberg Near Frankfurt, Germany
    In this role, I develop strategic objectives and direction, while implementing proposed plans. Manage budgeting, forecasting, and P&L responsibility. Furthermore, I engage with the Board of Directors and Investor, while monitoring and tracking company performance. I also establish healthy working culture by leading with example. In addition to the above, I build relationship with major brands on distribution roster and major retailer within the territories.A few of my key accomplishments are mentioned below:• Set up new B2B distribution company for the GSA and Benelux markets.• Focused on first and last mile electric vehicles and partnered with global iconic brands, such as Segway-Ninebot.• Grew start up to €40M revenue within four years since start of the company with strong EBITA.• Built strong Sales and Marketing teams and established a strong execution reputation.• Forged strong relationships with key retail chains across the territories; maximized placement of represented brands across retail.
  • Gopro
    Senior Sales Director Emea
    Gopro Mar 2014 - Jun 2017
    Amsterdam, North Holland, Netherlands
    In this role, I reported directly to the Senior Vice President of Global Sales. One of my main duties was to develop and lead the EMEA Sales and Trade Marketing team comprising of 20 personnel. Moreover, I established sales targets and oversaw EMEA strategies in collaboration with the Global SVP of Sales and the Global Executive team. I oversaw revenue responsibility for the EMEA territories. Devised robust sales strategies for business expansion including the direct to retail strategy for major European territories. I managed independent distributor relationships in the territories and remedy changes. I developed and implemented on and offline trade strategies, including shop in shops, POS solutions, Training/Assistant Sales Programs. In addition, I consolidated distribution to gain efficiencies and maximise margin in marketplace. I maximised placement of company products across retailers. I executed Budget control and line item accountability for Sales and Trade Marketing.A few of my key accomplishments are mentioned below:• Established and initiated the Northern European Sales office in London as well as the French Sales office in Paris.• Implemented and executed a direct to retail strategy for France, UK, and Ireland. Shifted from distribution to direct retail relationships and managed retailers, including Amazon, Dixons, John Lewis, Argos, Fnac, Boulanger, Carrefour, etc.
  • Capcom
    Vp Sales Emea / Corporate Officer
    Capcom Apr 2013 - Mar 2014
    London, United Kingdom
    During my time here, I served in the lead sales position for the company in the EMEA territories. Together with the CEO and SVP Marketing, I formed the leadership team for all of Capcom European operations. I reported to the CEO of EMEA operations, while overseeing and directing all sales activities in EMEA, including digital and e-commerce, on a pan-European, Middle Eastern, African and Australasian basis. I managed the Consumer Software business incl. Digital and E-commerce.A few of my key accomplishments are mentioned below:• Led digital sales team with customers, including PSN (Sony Playstation) / XLA (Microsoft) / Nintendo e-shop and Steam.• Transformed offline Business into Digital and E-commerce and acted as a 'Change Leader' to facilitate and manage business transformation effectively.
  • Capcom
    Sales Director Emea
    Capcom Oct 2011 - Mar 2013
    London Area, Uk / Hamburg Area, Germany / Paris Area, France
    I headed UK, German, French, and Export sales team of 25 people. My main duty was to execute sales management for all physical goods in the EMEA territories. I also formulated and implemented sales strategies for business expansion as well as plans to expand company's participation in the value channel. I consolidated distribution to gain efficiencies and maximize margin in the marketplace. I maximized placement of company products across retailers; managed field inventory levels; executed budget control and line item accountability; set sales targets; carried out staff appraisals. In addition, I created and administered the use, and cost control of, MDF spending plans.One key achievement in this tenure includes:• Revenue growth to € 100 M in direct to retail and distributor markets including ANZ (Australia & New Zealand).
  • Capcom
    Sales & Marketing Director Central Europe
    Capcom Apr 2007 - Sep 2011
    Hamburg Area, Germany
    Key Responsibilities:- On top of the responsibilities from the Sales & Marketing Director GSA role came the responsibility of territories like Benelux, Scandinavia, Eastern Europe and ex Soviet Union countries incl. Russia
  • Capcom
    Sales & Marketing Director Gsa
    Capcom Jan 2003 - Mar 2007
    Hamburg Area, Germany
    - Management of the Sales and Marketing Departments- P&L responsibility- Planning, monitoring and having responsibility of sales targets for Germany, Switzerland and Austria- Monitoring the sales representatives and key account managers- Responsibility for marketing plans and strategies
  • Flashpoint
    Business Development Manager
    Flashpoint Oct 2000 - Dec 2002
    Hamburg Germany
  • Vidis Gmbh
    Product & Key Account Manager
    Vidis Gmbh Jan 1997 - Sep 2000
    Hamburg Area, Germany
  • Gametek Gmbh
    Sales & Product Manager
    Gametek Gmbh Jan 1995 - Dec 1996
    Mönchengladbach Area, Germany
  • Porst Ag
    Buyer For Video Games & Promotional Products
    Porst Ag Apr 1993 - Dec 1994
    Schwabach Germany

Michael A. Skills

New Business Development Management Start Ups Leadership Sales Operations Marketing Strategy Business Development Product Management Product Marketing Marketing Strategy

Frequently Asked Questions about Michael A.

What company does Michael A. work for?

Michael A. works for Snakebyte | Group

What is Michael A.'s role at the current company?

Michael A.'s current role is Chief Executive Officer.

What is Michael A.'s email address?

Michael A.'s email address is ma****@****pro.com

What skills is Michael A. known for?

Michael A. has skills like New Business Development, Management, Start Ups, Leadership, Sales Operations, Marketing, Strategy, Business Development, Product Management, Product Marketing, Marketing Strategy.

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