• Own the delivery of sales strategy and programmatic business growth in France across all verticals• Define and develop the commercial strategy & action plans for the IT and UK fashion and luxury advertisers to market digital media solutions• Oversee and lead strategic conversations and relationships with local and global vendors and key partners in the programmatic advertising • Have ownership of the partnership pipeline execution and build a plan towards hitting conversion and revenue targets

• Lead the entire lifecycle of a media campaign across the Condé Nast ecosystem (Vogue, AD, Vanity Fair & GQ) for the luxury and fashion advertisers. Moreover, make strategic recommendations, optimizing toward client KPIs, analyzing complex data sets and extracting actionable insights• Partner with investment, planning, creative, and digital leads to assess client goals; and then, develop strategies that help service and deliver upon them by utilizing Condé Nast’s full portfolio of capabilities and assets• Serve as internal and external digital strategy consultant, educating clients and agencies on capabilities and best practices—ultimately grow existing business partnership• Maintain deep foundational understanding of ad products and capabilities (i.e. data, video, social, new products, etc). Partner with related teams (Sales, CN Commercial Creative, Marketing and Platform Strategy) in all pre-sale efforts• Manage client relationships and client satisfaction, including determining client goals, deliverables, approvals, and asset management in order to achieve best results and campaign success

Conception & Teaching of the elective course "Media & Communications Strategy" as part of the HEC postgraduate program "Media, Art & Creation"

Key Accounts: Hermès, Meetic Group• Responsible for the digital media planning and strategy of the Hermès Parfums & Beauty entity for France as well as for Belgium's omnichannel strategy. Shape, align and execute the digital media planning across Hermès' different entities (Sellier/Perfumes/Beauty) primarily for the French market. • Measure and monitor the digital campaign performances to leverage insights and drive effective media as an investment for growth in response to the business and brand objectives• Develop client facing proposals that reiterate goals and be accountable for achieving the campaign goals and ensuring accurate flighting, client satisfaction and strong performance• Ensure and coordinate the smooth running of campaigns across Meetic key markets (FR, BE, DE, ES) and compliance with the global guidelines• Coordinate the cross-media communication plans for the markets of Belgium and Luxembourg in accordance with the global media guidelines and incorporate local specificities when needed• Deliver collaborative and highly effective relationships with local media reps and partners to drive performance and innovation

Mandatory 6-month internship as part of the MS Media, Art & Creation program at HEC:• Content-Partnership Marketing: across all content types, support marketing efforts through creative campaigns and social media plans• Apple Video: Apple TV+ launch for the FR market, supporting video editorial and business teams with content tracking and curation across Apple TV app and iTunes Store• Apple Music: supporting the Music editorial and business teams with content tracking and various curation tasks• App Store: working with the business team to track priorities and support editorial curation and promotion of their work across apps and games

• A world-class conference about innovation, creativity and ideas, one of the first TEDx events worldwide and the first ever TEDx event in Greece• Responsible for the development and execution of TEDxAthens overall media and communications strategy• In charge of creating and maintaining strategic relationships with principal Greek media outlets, ensuring good value and access to opportunity and innovation whilst being actively involved in any media partnership negotiation• Create and modify media partnership proposals, ensuring accuracy of details and collaborating with internal teams

• Handling social media presence of the Conference, prior to, during and after the main and side events• Services including: Facebook, Twitter, Instagram, LinkedIn, YouTube, Flickr, Google+, Pinterest, Blog, Newsletter

Key accounts: Sarantis Group / The Estée Lauder Companies • Work as part of the media planning team applying media solutions to overall client objectives and develop a multi-channel media strategy on behalf of the agency’s clients• Strong collaboration with the account management team and the digital media team in order to develop media plans according to the clients' brief and goals• Provide agency points-of-view on media opportunities, compile competitive reporting and analyze media alternatives to recommend the best allocation of the working media budget• Develop close working relationships with media partners and educate internal teams on media opportunities

Key accounts: Nike, Coca-Cola, Volvo Cars, Leroy Merlin, Kraft Paints• Facilitate the presentation and execution of media plans; manage updates, timelines, cross-departmental issues/questions regarding campaign execution• Manage day-to-day implementation, optimisation and performance of the clients’ campaigns• Exploitation of various research tools to get insights on the digital & social media landscape in regards to the clients and competitors media activity

• Leading Public Relations and Communications agency• Conducting marketing and communication strategies for key accounts • Offline and online media monitoring and reporting both for the company and its subsidiary companies as for client accounts• Media contact list update, press release follow up, desk research

• Daily political and financial broadsheet newspaper • Print and digital advertising (www.kathimerini.gr) • Emphasis on commercial deals, marketing budget allocation, daily press releases, benchmarking using “Media Services”