Michael Collazo Email & Phone Number

As a results-producing Marketing, Advertising, and Client Services Advisor, I have over 14 years of experience executing activities involving direct respsonse, multicultural media, client implementation, digital marketing, market research, media planning and buying, ROI, and lead generation. I am also a transformational leader, self-starter, and skilled problem-solver with a commitment to enhancing marketing and advertising initiatives, formulating solutions, aligning resources, and improving client relationships. My proven wins within direct response have positively impacted other channels such as Programmatic, Search, Social, and OOH.Recently, I operated as an Associate Client Lead supporting client, marketing, and advertising services for GroupM within DR Investment Strategy. Within this role, I enthusiastically support both functional and cross-functional initiatives to drive marketing and advertising excellence and project scalability. I create detailed procedures to reduce redundancy, improve accuracy and efficiency, and achieve client and organizational targets. I also function as an enterprise-wide leader who champions change and aligns initiatives and communications with each client’s vision. I enjoy this industry, improving brand awareness, creating marketing campaigns, meeting targets, training staff, supporting clients, and ensuring proper delivery of scope, budget, and high-quality project solutions.Examples of my career highlights comprise of:Consulted DoorDash media partners on building a TV promotion for the "Open For Delivery " campaign, boosted KPIs by 90%.Partnered with the CFO and CEO of JG Wentworth for the launch of a national cable campaign utilizing 3rd party attribution system.Functioned as a Client Lead, supporting Mobile Gaming Client (GG Studio) in launching their first campaign in the US.Offered expertise to BCBS, a client of 12+ years, towards an increased YoY performance in insurance sign-ups.Pushed NORD into saving $750,000 against a $10 million budget, growing their business through new user sign-ups.Created a multicultural integration of a TV campaign for AARP on Hispanic networks targeting a younger audience.My expertise lies in performing deep research to identify the best methods for clients to advertise their products/services and drive business development and expansion to propel market impact. I look forward to leveraging LinkedIn to expand my network and connect with industry experts.

Listed skills include Microsoft Excel, Access, Powerpoint, Accounts Receivable, and 24 others.

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  Penn State University

  Marketing