Manage the development, launch, and maintenance of 30+ charter school-owned organizational websites, microsites, and landing pages to increase marketing and student recruiting opportunities. Analyze website layouts and structures, HTML coding, and navigation systems to optimize views, receive top search engine rankings, and enhance the visibility of the websites. Serve as the company’s primary developer to create detailed coding instructions and perform cross-browser testing to ensure sites and associated applications/links are working properly. Stand as the company's Word/Press/CMS Administrator, Tag Manager Administrator, and Jira Help Desk Administrator to serve as recurring informational resource and trainer to users, digital marketing specialists, and other company personnel.Partner with account managers and marketing teams to update content, keep pages fresh and engaging, and ensure that user issues are quickly resolved.Manage access rights, plans for future functionality upgrades, benchmarks on current trends and audience preferences, internal web portals, SSL certificate processes, and support cookie banner implementation where applicable.Worked diligently to transition back-end workflows from a hardcoded environment to a WordPress/CMS environment.Brought independent school websites internally for hosting, which significantly reduced vendor expenses.Played an integral role in a noticeable increase in organic web traffic for each school YOY by 19% by creating websites that are easy to navigate and function correctly.

Website Design and DevelopmentDesigned and developed multiple website versions using HTML/5, CSS/3, .NET, ColdFusion and php/MySQLDynamic content pulled from MySQL database of 25 tables with NHL salary and team historical statisticsResponsively designed using Twitter Bootstrap templateGraphic design and image optimization using PhotoShopSocial Media AdministrationServed as message board moderatorAdministered Facebook and Twitter accountsSEO and Google AnalyticsAdministered site properties, views, event tracking and analytics reportingWebmaster Tools administration

Led the SEO strategy by utilizing microdata and BrightEdge keyword planning to manage Google analytics, properties, and reporting. Project managed an entire website re-design and launch and enacted follow-up processes and tracking activities to accelerate the completion of critical tasks. Maintained an active pulse on content management and development to drive analytics performance and optimization capabilities to impact overall business results. Worked in tandem with other members of the IT tower to strategize, ideate, define, and complete planned projects and digital marketing campaigns.Created a strategy that increased YOY organic search traffic by 85% for gcu.edu and 336% for GCU's mobile website.

Led group and individual training on the organization’s CMS and provided strategic input on web technologies, analytics gathering and reporting, posting top-level content, and email marketing blasts.

Website Design, Development and Content ManagementProvided project leadership and strategy development for website redesign of ounceofprevention.org and educareschools.orgDesigned and developed three organizational websites, all in-house, using HTML, CSS and php/MySQLDeveloped conference and event registrations with database integration and administrative functionalityAdministered email marketing campaigns and mailing lists using Constant Contact, Convio and SphereSocial Media AdministrationCreated and administered social media accountsInitiated live-tweeting of major conferences and events increasing user engagement and participationMinor video editing for posting of YouTube videos using Adobe Premiere ProGraphic DesignDesigned brochures, posters and banners in Adobe InDesign saving thousands of dollars yearly

Website Design, Development and Content ManagementManaged two website redesign projects enhancing the look, feel, and usability of luriecancer.org resulting in a double digit year-over-year increases in site traffic including a 27% increase from 2007 to 2008Maintained website content, developed registration forms, landing pages and event focused micro-sites Created web analytics reports using Analog 6.0, Google Analytics and custom designed Cold Fusion tracking codeEmail MarketingCreated HTML emails for events and conferences Managed MS-Access database of registrant information for professional and public eventGraphic DesignCreated and optimized images for web use and print materialsDesigned quarterly newsletters using QuarkXPress

Website Design, Development and Content ManagementDesigned and developed three (3) corporate websitesMaintained seven (7) corporate websites using CMS and hand-coded HTML, CSS, Cold Fusion and ASP.NET Registered, transferred and consolidated 42 domain names, including international, with numerous registrarsDrafted web copy for marketing promotions and online product catalogSEO/PPCUtilized Overture and Google for Search Engine Optimization (SEO) and keyword ad campaigns (PPC)Email MarketingCreated HTML emails for events and product promotionsManaged MS-Access database of registrant information for professional and public eventGraphic DesignCreated and optimized images for web useCreated banner ads, buttons and web graphics