Limelight cloud FP&A software goes beyond the abilities of spreadsheets, giving finance teams data integration, collaboration, and control to turn numbers into insights.

Branding, marketing, operations and strategy, and occassional cashier assistance, at the gluten-free cafe, kitchen and market in the heart of Roncesvalles Village from 2023-2024.Joined the board of the Roncesvalles Village Business Improvement Area (BIA) to offer 20+ years of experience - in marketing and as a local resident and volunteer - to help promote economic activity in the best neighborhood in Toronto.

Built and led Fluence's marketing department through a period of 10x ARR growth including:- Growing marketing-generated revenue 10x with content, digital and demand generation programs including ABM, SEO, SEM, original research, organic and paid social media, and Hubspot best practices - Increasing close rates and sales velocity 4x by clearly establishing Fluence’s brand and target market —from visual identity, ICP and positioning to thought leadership, analyst recognition and customer advocacy- Successfully navigating Fluence's positioning with employees, customers, partners, analysts, and major media outlets through its first product launch, private equity investment and two major acquisitions

Ran the company's content marketing and communications through a period of 570% revenue growth, including:- Starting first proactive PR program resulting in earned media coverage with reach of over 20-million in its first year, including articles in New York Times, Forbes and Wall Street Journal- Developing simpler, more intuitive and customer benefits-driven corporate messaging and professional brand identity- Doubling social media following and engagement in six months, and 10x over 5 years- Personally developing content directly involved in generating 50% of new business, up 10-fold in 5 years- Developing company's first email nurture campaign spanning full marketing funnel, with engagement, conversion rates and other KPIS up to 10x better than previous email marketing initiatives- Implementing Uberflip content marketing platform to provide self-serve, tailored content for prospects and sales teams- Launched new customer evangelism program to convert customers to advocates, capturing their stories through written and video case studies

Started and grew boutique strategic communications and PR firm focused on clients in high tech, finance and government, from tech startups and Bell Mobility to Magna International, Chubb Insurance and Industry Canada. Personal responsibilities and highlights include:- Generating prominent news coverage, thought leadership and other earned media for clients across Canadian business and technology media- Producing, promoting and raising over $500-million in funding for HistoriCanada, the award-winning and first video game about Canadian history- Proposing and producing The Innovation Map, a round-up of national innovation programs and key document as part of Industry Canada's flagship Innovation Strategy - Creating nation-wide CIO roundtable discussions and earned media awareness campaign on ethical responsibilities of CIOs and tech leaders on behalf of IT outsourcing firm RIS (now Sierra Systems)- Managing and executing IPO and acquisition communications for clients in IT outsourcing and biometrics- Founding Magna-backed youth innovation council on sustainable innovation, and coordinating amalgamation of SMART Toronto and Innovation Management Association of Canada with CATAlliance- Negotiating media partnership, recruiting pro bono PR support, interviewing Canadian tech leaders and writing published profiles as volunteer leader of The Leaf Initiative, a non-profit formed to celebrate Canadian leadership in the new economy

Founded the country's first online incubator aimed at connecting Canadian startups with funding, people and services. In addition to building and leading the team, personal achievements include:- Building a collaborative membership of over 300 vetted startup companies from across Canada- Raising over $4.5-million in funding for select members- Establishing the company as the voice of Canadian startup companies during the dot-com era

Managed PR and Communications including:- generating prominent company profiles, product reviews and thought leadership in top tier tech and business media- earning the company coveted analyst recognition and industry awards including the InternetWorld Best of Show (1999) and ComputerWorld Top100 Companies to Watch (2000)- building opt-in product and email membership of over 30,000 in 18 months

ECO is a specialized engineering firm globally renowned for its expertise in grouting. As project engineer, roles and accomplishments included:- directly managing successful, multi-million dollar geotechnical engineering projects, from RFP development to on-site engineering and project management- managing on-site relationships with clients, contractors and other engineers, from mines in Argentina and New Brunswick to dams in Alberta and Tennessee and Alberta - developing corporate mission, vision and marketing initiatives including company branding, case studies and branded promotional products