Daniels Consulting Group works with leaders to unleash the potential of their people and improve performance during times of uncertainty and change. Our team has provided specialized services including strategy execution, change management, leadership development and coaching, talent management, and cultural integration since 2002.Experience:• Analyzed Voice of the Sales Force survey data for food manufacturer to inform creation of go-to-market strategy and commercial catalog for 60+ brands driving about $2 billion in revenue• Analyzed employee interview and survey data from operating model design research to distill key findings and insights for C-suite executives at global testing, inspection, and certification client, informing company reorganization and enabling execution of go-forward strategy• Created and recommended sustainability story for large private-label food manufacturer based on secondary market and customer research and internal data, enabling company to succinctly communicate sustainability strategy and strengthen customer relationships• Analyzed and visualized quantitative and qualitative survey data and created dynamic Excel dashboard to summarize insights into HR department activities at national energy provider, identifying trends to optimize department efficiency and inform potential reorganization• Streamlined internal recruiting and business development processes used by entire firm by developing dynamic, user-friendly Excel templates and trackers, reducing time spent on administrative work by estimated 25%

• Managed and executed multiple simultaneous global marketing research projects while collaborating with cross-office teams to deliver high-quality and impactful consumer and market insights, informing strategic marketing decisions for Fortune 500 companies• Analyzed and synthesized data from multiple sources into clear and concise reports in Excel and PowerPoint, communicating and presenting fact-based learnings and actionable recommendations to cross-functional client and agency teams through data-driven storytelling• Designed research materials, including discussion guides and surveys, to yield quantitative and qualitative insights into consumer behavior to help clients optimize customer experience, acquire and retain customers, grow billion-dollar brands, and bring products to market• Coordinated with and managed external vendors to recruit appropriate market research respondents, maintain project timelines, and deliver projects within budget• Managed and mentored junior team members on projects and through knowledge sharing,training sessions, and professional development meetings, enabling growth and team success• Co-founded Office Leadership Committee, driving engagement and facilitating learning andnetworking opportunities for over 50 Strategy, Insights & Planning team membersQualitative Project Experience:• Exploratory research and opportunity assessment• Customer experience and consumer behavior• Innovation and white space research• Segmentation and market structure• Value proposition and positioning• Consumer advertising concept testingQuantitative Project Experience:• Message testing, utilizing methodologies including MaxDiff, Semantic Modeling, Tournament, and Story Architecture• Market sizing and demand estimation• Product tracking and ATU studies• Product profile testing, utilizing conjoint analysis

BA 200 - Business and Leaders: The Positive Differences, Stephen M. Ross School of Business, Fall 2015 and Fall 2016ENTR 599 - Special Topics for Entrepreneurship: Interpersonal Skills, College of Engineering (Graduate), Fall 2016

• Researched and analyzed employee roles in 15 real-world financial and management crises, creating 3 case studies to be used in moral psychology experiment to understand situations under which stakeholders assign blame to leaders• Coded and organized response data collected from multiple studies using Microsoft Excel, drawing quantitative interpretations from over 1300 pieces of qualitative data• Designed and prepared moral psychology experimental survey using Qualtrics software, collecting vital data from over 200 participants to inform future experiments

• Researched and analyzed qualitative and quantitative data from 107 physician and patient interviews, determining expected preference share impact of 50 dosing and administration combinations and identifying preferred profiles for immunology pipeline products• Synthesized qualitative and quantitative data from primary research into clean and visually compelling slides for client, highlighting key insights for director of business intelligence• Developed Excel-based revenue planning templates and relationship maps for 3 key client accounts for internal initiative, streamlining account planning process for 12 ZS Principals• Created and presented 20-minute presentation to key internal decision-makers, outlining important takeaways and providing actionable recommendations for internship program

• Conducted market, industry, and company research and compiled findings intobriefings for business development team, resulting in 3 potential projects and clients• Coordinated with team members and client to develop and facilitate 4 training sessions,covering topics such as Emotional Intelligence, Written Communication, and CustomerInteraction, resulting in continued professional development of over 100 employees• Constructed communications plan and drafted corresponding communications forclient’s internal IT initiative, leading to successful implementation of new, enhanced ITsupport system for hundreds of employees• Developed, formatted, and edited dozens of client presentations and deliverables for 3major clients, working with senior consultants and senior client leadership to successfully implement change, communications, and talent management initiatives