Michael A. Esposito Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

As a Senior Programmatic Account Strategist, my day-to-day is never the same. Below are some main responsibilities that I carry as well as training and mentoring some junior people on the team! Most of my book of business sits on the East Coast but I work cross-functional with the team to support other clients in other regions! -Form close relationships with customers, becoming their trusted advisor and facilitator for programmatic media buying-Become a Viant Cloud and Adelphic DSP expert and share that expertise with customersProactively oversee and manage client campaign portfolios, controlling delivery and performance, surfacing insights, and educating customers on best practices-Oversee campaign launches; continuously educate and train customers in order to promote trading expertise and autonomy-Provide recommendations that drive delivery and performance; tenaciously troubleshoot and escalate technical issues-Proactively communicate industry and Viant insights and opportunities; develop optimal strategies of media buying + data which achieve customer objectives-Share client insights and knowledge with the rest of Viant-Support and grow existing business; drive client satisfaction, top line revenue, and profit-Identify ways to improve the operational effectiveness of the entire Account Management team; launch initiatives that promote scale and automation

New York, New York, United States

New York, New York

Senior Analyst, Programmatic buying for Volkswagen Tier 2, North America-Responsible for client engagement, planning and optimization of digital buying inclusive of display and video ads based off a region assigned -Liaison for region’s Assistant Director in order to make informed decision for that region in regards of spending and different types of execution plans -Working directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues -Leading the setup process for campaigns to accurately run in different systems, ensuring ad tags and creative are loaded correctly into the systems -Managing media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges -Manage a yearly portfolio based on what the goals/KPI's are for media to drive-Executing basic & advanced reporting analysis using 3rd party planning, activation & measurement tools in order to report back to the client inclusive of monthly, quarterly and yearly timing -Working closely with internal teams including but not limited to strategy in order to produce a holistic plan to achieve all predetermined goals

New York, New York

-Assistant to all print media for Tech/B2B accounts including Google (Pixel, Google Home, Cloud, Software and YouTube), HPI, SAP, Humana Insurance and Singapore Airlines. Daily tasks include booking meeting space, setting up vendor meetings, updating spending/performance trackers and placing all print buys -Responsible for between 250K to 22M dollars worth of planned print media within any given campaign. -Create and execute print media plans while reaching and maintaining realistic KPI’s and POP’s that have been provided to each client -Maintain relationships with vendors and keeping them up to date with planning stages within each account -Ensure that all media is booked in a timely manner and that each vendor has approved the media that was booked -Populate and obtain key proofs of performance from each vendor to share with client -Watch and update total spend across publishing houses to share with client to track past behavior and predict new spending habits

Danbury, Ct

-Established telephone and email campaigns to ensure that our best customers know about upcoming product arrivals and sales. -Enhance the face-to-face interaction for on premise sales by promoting a helpful attitude and superior assistance. -Support sales through diligent client service to ensure repeat sales. -Providing customers with expert advice on products. -Developed and implemented several initiatives to ensure customer loyalty in a retail operation. -Created exclusive ‘New Collection Preview’ for Loyal Customers

Manhattan, Ny

-Responsible to create specific style ID numbers by using programs like SAP to make sure quantity could be measured-Assisted in procuring and allocating product based on stores sales trends-Responsible all orders for product were placed on time for the correct rollout season --for the right items in the correct size & color

Norwalk, Connecticut

-Profile Enhancement – Assessing Client preferences for the documentation of profiles to include different media platforms (video, audio and pictures). -Support members with audio and video profile components to realize full potential of booking.-Client Contact for assistance in the booking process. -Sales Support through diligent client service to ensure customer satisfaction and repeat bookings.