Michael Lucas Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

• Develop, setup and manage Google Ad and Social Ad campaigns including Google Merchant Centre monitoring.• Effectively manage all Google Ad campaigns including Search, Shopping, Display and Smart campaigns, along with all budgeting and keyword research.• Effectively analyse website, social and EDM data using Google Analytics to identify areas of opportunity.• Identify website SEO opportunities to drive UX/UI design including keyword and website code updates.• Develop and implement company-wide Marketing plan for in store, online, social and shopping centre visual merchandising.• Lead internal Marketing Team in developing promotional content and campaigns in line with communication schedules and deadlines.• Lead contact for external Marketplace setup including Kogan, Catch of the Day, Temple & Webster, MyDeal, Zanui and MySale.• Effectively analyse and monitor current marketing activities to provide strategic advice to the internal team.• Coordinate marketing requirements with internal stakeholders including buying, logistics and in-store personnel.• Analyse previous customer interaction data to design and optimise marketing content and customer sales funnels.• Manage and analyse CRM database for segmenting and developing promotion content, including EDM production and schedules.• Lead contact for external suppliers and stakeholders including logistics needs, Marketplaces, payment providers and web development services.• Lead in bound Customer Service contact for phone, social and online enquiries utilising ZenDesk and FreshDesk communication suites.

Brisbane, Queensland, Australia

Online Adventure Group Pty Ltd is an online retail company operating in Brisbane, Queensland.Role and Skills Developed:• Lead internal Marketing Team in developing promotional content and campaigns in line with communication schedules, deadlines and budgets.• Develop, setup and manage Google Ad and Social Ad campaigns including Google Merchant Centre monitoring.• Prepare internal department budgets, including forecasting and reconciling post-period budgets.• Preparation of all taxation and reporting requirements including Payroll Tax, periodic BAS taxation lodgement, yearly income tax lodgements and liaising with company accountants.• Development and maintenance of external stakeholder relationships including negotiating contracts for logistics, payment providers, review services and connected Marketplaces.• Lead in bound customer service contact for both direct customers and external stakeholders.

Brisbane, Queensland, Australia

Role and Skills Developed:• Develop, setup and manage Google Ad and Social Ad campaigns including Google Merchant Centre monitoring.• Effectively analyse website, social and EDM data using Google Analytics to identify areas of opportunity.• Identify website SEO opportunities to drive UX/UI design including keyword and website code updates.• Create and develop website content including EDM material and social media messages in line with analytics, promotion and stock schedules.• Assist the internal Buying team with product development and stock supply schedules.• Lead contact for external suppliers and stakeholders including logistics needs, Marketplaces, payment providers and web development services.• Lead in bound customer service contact for social and online enquiries.

Brisbane, Queensland, Australia

Role and Skills Developed:• Develop, setup and manage Google Ad and Social Ad campaigns including Google Merchant Centre monitoring.• Effectively analyse website, social and EDM data using Google Analytics to identify areas of opportunity.• Identify website SEO opportunities to drive UX/UI design including keyword and website code updates.• Create and develop website content including EDM material and social media messages in line with analytics, promotion and stock schedules.• Assist the internal Buying team with product development and stock supply schedules.• Lead contact for external suppliers and stakeholders including logistics needs, Marketplaces, payment providers and web development services.• Lead in bound customer service contact for social and online enquiries.

Master Of Business Administration (M.B.A.), Finance, General, 6.42

Graduate Certificate In Business Administration, Business Administration And Management, 6.5

Diploma Of Financial Planning, Financial Planning And Services

Bachelor Of Busines (B.Bus), Double Major In Finance And Management