As a director specializing in selling catering and hospitality services, I lead a team of seven event sales managers, focusing on professional development, strategic direction of short/long-term sales goals, and maximizing sales potential. I utilize sales funnels and influencer lists to identify market opportunities, secure new revenue streams, and ensure profitability. Additionally, I proactively procure new accounts, cultivate relationships, and oversee contract formulation and execution to adhere to music festival and movie/television studio guidelines. I also take a hands-on approach to overseeing operational and managerial duties during client events, ensuring success.• Spearheaded the departmental analytical investigations to identify market trends, leveraging Power BI reporting, time management tools, and SMART Action plans leading to a 12% (YOY) revenue increase by effectively managing $4M in event revenue across over 40 sites annually. • Drove a $2.5M increase in sales through the successful steering of a nationwide event booking initiative, by negotiating annual food vendor agreements with music promotion companies Golden Voice, and Insomniac resulting in a substantial profit boost over the previous four years.• Led the company into a seamless transition to the Salesforce CRM system which aided the expansion of local accounts to enable national catering accounts (Amazon, Google, Netflix, LA Kings), resulting in an additional $1.5M in sales revenue.• Efficiently coordinated and executed all aspects of overhead assessments: logistics, fee analysis, operation expense budgeting, labor costs, venue selection, activity planning, and entertainment for each event.

As a precocious Business Development Specialist in a highly competitive wireless telecom industry, primarily in a “hunter” sales role selling wireless products, services, and SAAS for B2B. My secondary role was to consult by identifying issues within existing accounts, evaluating financial reports, eliminating redundancies, streamlining operations, and nurturing existing client relations in an account (pipeline) management capacity. • Implemented strategic initiatives to expand new accounts across Los Angeles and surrounding southern California counties, resulting in a notable 60% increase in market share. Managed an account revenue of $3M, which grew to $7M during my tenure. • Revitalized client relations across a territory encompassing 20 major metropolitan cities throughout the western US. consulted with underperforming accounts, developed innovative strategies to reignite business growth, and concurrently secured new accounts to expand market share and presence. • Managed and enhanced pipeline management for over 300 accounts, ensuring data integrity through accurate recording in the Salesforce CRM system. • Cultivated new business by orchestrating networking strategies with prospects and fostering valuable customer relationships at prepaid wireless tradeshows and sponsored events. • Generated 50 new leads per week through diverse contact strategies, including managing a high volume of client visits through CRM, cold calling, site visits, referrals, and social media.

As a Sales Operations Manager in the dynamic catering and hospitality industry, I excelled in acquiring and managing corporate accounts, leading impactful introductory meetings and presentations that were instrumental in fostering client relationships and driving successful deal closures. My responsibilities encompassed overseeing profit and loss, management and sales team training, private event sales, live entertainment, and member services, thereby optimizing overall workflow. My leadership ensured peak operational efficiency as I supervised up to 50 staff members. • Orchestrated the implementation of a multi-unit concept, resulting in an annual revenue generation of over $3M. • Skillfully assessed and negotiated staffing requirements for a self-generated pipeline of two hundred accounts, primarily comprising C-suite executives. • Formulated tailored sales strategies by thoroughly understanding corporate client needs, plans, budgets, and timelines, leading to enhanced account acquisition and expansion. • Surpassed the company's opening year EBITDA goal, with over 70% of total revenue attributed to meticulously planned events and sales catering programs. Additionally, I conducted benchmarking operations to identify areas for improvement and analyzed industry trends to gain a competitive edge in the restaurant and catering sector.

As a persistent Sales Manager in the residential and commercial solar industry. I was responsible for providing customers with digestible technical information regarding solar-powered equipment, monitoring systems, and installations, while effectively communicating solar financial benefits. Trained sales teams of up to 70 sales staff members on how to close deals with homeowners and Chief Executive Officers.• Developed and maintained relationships with contractors, utilities, corporations, and industrial organizations within SoCal territories, resulting in $5M annual growth of commercial projects • Managed sales teams providing them with territory management, sales enablement, and team alignment to exceed sales targets of $7M in residential solar sales • Effectively managed a high volume of client visits, regularly traveling to existing customers and prospective clients’ locations to explain the sales funnel and avoid potential issues. • Updated marketing information through the CRM system, ensuring data integrity, facilitating effective sales strategies, and establishing sales cadence through follow-up calls and emails

As a driven sales team manager in the dynamic photography dot.com (software sales, SAAS) industry, my responsibilities included managing a portfolio of clients while simultaneously cultivating positive relationships and directing sales teams of up to 40 sales staff to generate new business opportunities and close deals to ensure sales targets were met and exceeded.• Developed sales enablement programs for new hires and provided ongoing training for sales associates. Leading to a 15% (YOY) revenue increase by effectively managing $5M in revenue• Assembled performance metrics and conducted sales forecasting presentations to highlight sales opportunities, competitors’ products, and client resolutions to sales teams and multiple department heads (IT, HR, RD, Operations, and finance) to ensure a clear understanding of strategies to properly support the launch of new promotions. • Evaluated and increased pipeline management for over 500 accounts by closely monitoring client satisfaction levels and identifying areas for improvement, leading to the implementation of retention, and up-selling initiatives through CRM dashboards• Identified new and creative digital product promotions that exceeded quarterly revenue goals

As an Account Manager for a SaaS company that specialized in up-to-date IT training on the newest software. I identified new clients and scheduled pitch meetings with C-level, State, and Federal decision-makers and was responsible for $2.5M in annual account earnings. • Forecasted and set short-term and long-term sales budgets and overall objectives. • Guided the teams' Key Performance Indicators (KPIs) to align with regional and corporate goals. • Practiced sound leadership practices which included developing employees by inspiring, encouraging, and providing constructive criticism to improve performance.• Negotiated and evaluated needs for over 250 accounts consisting of State and Federal Government agency decision-makers as well as Fortune 500 C-Level executives. • Made key decisions by assessing situations to determine the importance, urgency, and risk of existing accounts.