Michael Adane Email & Phone Number

Addis Ababa, Ethiopia

Develop plan and startegies that can enhance the experience of our customers

Addis Ababa, Ethiopia

- Developing BTL strategies for Low-No category brands - Execute and manage the overall performance of the experiential activities that inturn support the sales team

Addis Ababa, Ethiopia

- Develop and execute various startegic plans for the brands of the region (South)- Develop and monitor the yearly budget plan and work with the sales team for the effective execution

Addis Ababa, Ethiopia

Management and development of strategic and execution plans on the following functions:• Trade Marketing: By ensuring volume incremental growth, ensure perfect outlet “Look of Success” execution and undertake numerous consumer-engaging BTL activities. • Events: Crafting and sponsoring new event ideas that will have great impact on consumer awareness and brand love • Draught business: Beside identifying market opportunities, installation and maintenance of taps in order to ensure quality beer being served

Addis Ababa, Ethiopia

Field Manager on the execution of all Unilever products under the Brand Building team.• Planning (with the support of the client), Execution and Reporting of different BTL activations • Management of the activation teams on 11 core market towns• Yearly budget planning (along with the client) and provision of track reports with respect to the activities

Ethiopia, Addis Ababa

•Development of Strategy and Plans: Channel and Customer activity planning – responsible for the development of activity that can be executed brilliantly in order to achieve financial and volume target•Financial Planning: budget/ spends on activities (BTL/TTL) by working closely with the cross – functional teams (Brand Marketing, sales, Finance, commissioned agencies …) and follow the achievement by working closely with the Activation team.•Execution: Developed various customer proposition that can satisfy customer needs and create win – win opportunities Performance Management• Sales & Operation Review: Creating correlations between the in – store activities and sales out - if not, informing and creating corrective insights on the product forecast and improving activity performance. Performance Management•Sales & Operation Review: Creating correlations between the in – store activities and sales out - if not, informing and creating corrective insights on the product forecast and improving activity performance.•Performance Management: Pre, Interim and Post assessment of activities that have impacted the business and have supported on making informed decision

Addis Ababa

• Plan, execute, control and finalize marketing projects/promotions• Estimate the resources and participants needed to achieve project goals.• Plan and schedule project timelines and milestones using appropriate tools.• Develop best practices and tools for project execution and management.• Draft and submit budget proposals, and recommend subsequent budget changes where necessary.• Track project milestones and deliverables.• Define the project’s objectives and oversee quality control• Develop and deliver reports, proposals and requirements documentation.• Develop product, brand and customer presentations.• Responsible of trend analysis, market research and monitoring.

Addis Ababa, Ethiopia

EATA (Ethiopian Agricultural Transformation Agency)- Agricultural Input tracking System Project•Giving training and coaching for the beneficiaries •Monitoring the execution and operation of the systemIICD(International Institute for Communication and Development)- Connection for Change (C4C) and NCS project•Improving the Teaching-Learning Processes and Educational Management through ICT by organizing trainings in different schools of Amhara, Oromia and Afar regions

Addis Ababa

• Developed manuals on gender related issues• Executed workshop and intranet-organizational campaign on gender sensitive issues• Monitoring whether gender mainstreaming have been effectively implemented on the programs

Addis Ababa

•Coordinate the implementation of baseline surveys, follow‐on monitoring and evaluation exercises for various initiatives in the organization•Coordinated compilation and dissemination of Annual and Quarterly reports for the programs in the organization. •Single –handedly organized and coordinated lessons learnt workshops/review of program •Facilitate documentation and reporting of assessments, program data,lessons learnt and best practices for internal and external sharing.•Develop and maintain effective information database on projects, providing resource and necessary support for program input

Addis Ababa

•Facilitated multiple trainings for over 200 vulnerable youth, people in prison, farmers, women at risk, police officers, commercial sex workers, and marginalized communities.•Provided coaching, mentoring, and counseling to vulnerable youth, victims of gender-based violence and commercial sex workers to enable them to generate income and to make informed decisions to improve their lives.•Recruited partner non-governmental organizations to work with DOT Ethiopia to provide valuable training to their beneficiaries.•Single-handedly organized a workshop on the importance of time management in business for over 60 women from marginalized communities hoping to begin generating income from their entrepreneurial activities.In addition to giving trainings to marginalized communities; i have participated inInnovation, Collaboration and Entrepreneurship (ICE) Project, Addis Ababa University•Delivered training on business development and life skill to more than 80 university students•Coached university students on their career development which includes developing and strengthening business plan“YEGNA” Project (Free Lancer)-April 18 to April 19 2013•Giving life skill and strategic planning trainings for the Ambassadors of the project towards bringing positive change in their community

Addis Ababa

•Recruiting and cooperating the youth to be engaged in different work activities•Delivering trainings and conducting workshops based on the request and the manuals from the city administration

Bachelor'S Degree, Sociology And Social Anthropology, 2.75

Activities and Societies: Ethiopian Sociologists, Social Worker and Social Anthropologist Association (ESSWA), Addis Ababa from Sept 2007.

Bachelor'S Degree, Sociology And Anthropology