Michael Adane Email & Phone Number

Addis Ababa, Ethiopia

Develop plan and startegies that can enhance the experience of our customers

Addis Ababa, Ethiopia

- Developing BTL strategies for Low-No category brands - Execute and manage the overall performance of the experiential activities that inturn support the sales team

Addis Ababa, Ethiopia

- Develop and execute various startegic plans for the brands of the region (South)- Develop and monitor the yearly budget plan and work with the sales team for the effective execution

Addis Ababa, Ethiopia

• Management and development of strategic and execution plans on the following functions:
• Trade Marketing: By ensuring volume incremental growth, ensure perfect outlet “Look of Success” execution and undertake numerous consumer-engaging BTL activities.
• Events: Crafting and sponsoring new event ideas that will have great impact on consumer awareness and brand love
• Draught business: Beside identifying market opportunities, installation and maintenance of taps in order to ensure quality beer being served

Addis Ababa, Ethiopia

• Field Manager on the execution of all Unilever products under the Brand Building team.
• Planning (with the support of the client), Execution and Reporting of different BTL activations
• Management of the activation teams on 11 core market towns
• Yearly budget planning (along with the client) and provision of track reports with respect to the activities

Ethiopia, Addis Ababa

• Development of Strategy and Plans: Channel and Customer activity planning – responsible for the development of activity that can be executed brilliantly in order to achieve financial and volume target
• Financial Planning: budget/ spends on activities (BTL/TTL) by working closely with the cross – functional teams (Brand Marketing, sales, Finance, commissioned agencies …) and follow the achievement by working closely.
• Execution: Developed various customer proposition that can satisfy customer needs and create win – win opportunities Performance Management
• Sales & Operation Review: Creating correlations between the in – store activities and sales out - if not, informing and creating corrective insights on the product forecast and improving activity performance..
• Sales & Operation Review: Creating correlations between the in – store activities and sales out - if not, informing and creating corrective insights on the product forecast and improving activity performance.
• Performance Management: Pre, Interim and Post assessment of activities that have impacted the business and have supported on making informed decision

Addis Ababa

• Plan, execute, control and finalize marketing projects/promotions
• Estimate the resources and participants needed to achieve project goals.
• Plan and schedule project timelines and milestones using appropriate tools.
• Develop best practices and tools for project execution and management.
• Draft and submit budget proposals, and recommend subsequent budget changes where necessary.
• Track project milestones and deliverables.

Addis Ababa, Ethiopia

• EATA (Ethiopian Agricultural Transformation Agency)- Agricultural Input tracking System Project
• Giving training and coaching for the beneficiaries
• Monitoring the execution and operation of the systemIICD(International Institute for Communication and Development)- Connection for Change (C4C) and NCS project
• Improving the Teaching-Learning Processes and Educational Management through ICT by organizing trainings in different schools of Amhara, Oromia and Afar regions

Addis Ababa

• Developed manuals on gender related issues
• Executed workshop and intranet-organizational campaign on gender sensitive issues
• Monitoring whether gender mainstreaming have been effectively implemented on the programs

Addis Ababa

• Coordinate the implementation of baseline surveys, follow‐on monitoring and evaluation exercises for various initiatives in the organization
• Coordinated compilation and dissemination of Annual and Quarterly reports for the programs in the organization.
• Single –handedly organized and coordinated lessons learnt workshops/review of program
• Facilitate documentation and reporting of assessments, program data,lessons learnt and best practices for internal and external sharing.
• Develop and maintain effective information database on projects, providing resource and necessary support for program input

Addis Ababa

• Facilitated multiple trainings for over 200 vulnerable youth, people in prison, farmers, women at risk, police officers, commercial sex workers, and marginalized communities.
• Provided coaching, mentoring, and counseling to vulnerable youth, victims of gender-based violence and commercial sex workers to enable them to generate income and to make informed decisions to improve their lives.
• Recruited partner non-governmental organizations to work with DOT Ethiopia to provide valuable training to their beneficiaries.
• Single-handedly organized a workshop on the importance of time management in business for over 60 women from marginalized communities hoping to begin generating income from their entrepreneurial activities.In addition.
• Delivered training on business development and life skill to more than 80 university students
• Coached university students on their career development which includes developing and strengthening business plan“YEGNA” Project (Free Lancer)-April 18 to April 19 2013

Addis Ababa

• Recruiting and cooperating the youth to be engaged in different work activities
• Delivering trainings and conducting workshops based on the request and the manuals from the city administration

Bachelor'S Degree, Sociology And Social Anthropology, 2.75

Activities and Societies: Ethiopian Sociologists, Social Worker and Social Anthropologist Association (ESSWA), Addis Ababa from Sept 2007.

Bachelor'S Degree, Sociology And Anthropology