Michael Aherne Email & Phone Number

Princeton, Nj

- Implemented & maintained website tracking on Bristol-Myers Squibb’s Consumer, HCP, Branded, and Unbranded sites- Approximately 40% of implementations called for custom link tracking & subsequent custom reporting- Transitioned from hard-coded Unica tags to a tag-management system - Tealium/Coremetrics- Designed and executed customized ad hoc reports for analysts, Marketing Ops Managers & other stakeholders- Served as sole digital analyst for some brands, expanding the Digital Operations team’s standard role- Implemented other agencies’ tracking – Floodlight tags from MediaVest, Carat, etc.- Weekly company training sessions: Adobe Analytics, RACI, and many other software packages- Represented Encima Group at Tealium Digital Velocity 2015 & IBM Amplify 2015 conferences

Greater Philadelphia Area

- Assisted in shooting with supervisor and independently edited footage via After Effects for use in accompanying live music, helped run 3-5 events - Manipulated live action and animation live through use of live visual software (Modul8 and Resolume), also created 1 minute 3D animation for use with visuals (Maya, Photoshop CS5)

Performed maintenance of LeBow lab computers:- Exchanged students' personalized hard drives- Ran updates, installed new software packages, other maintenance