Michael Albom Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Managed and optimized paid social campaigns across Meta, TikTok, Pinterest, and Snapchat, resulting in a 21% YoY increase in conversions while reducing CAC by 19%.• Managed influencer marketing and native advertising initiatives, sourcing direct deals and onboarding new agencies, which resulted in a 15% increase in conversion rates YoY.• Managed B2B search campaigns, handling keyword research, ad copywriting, bid strategyoptimization, and A/B testing, leading to a 60% increase in qualified leads and a 25% reduction in CPL.• Forecasted H2 budget, conversion targets, and CAC goals, achieving a 95% accuracy rate in Q3.• Designed and optimized landing pages which increased conversion rates by 10% and reduced bounce rates by 15%.• Assisted with SEO efforts, building 50+ high-quality backlinks, optimizing keywords, and refining title tags and meta descriptions, leading to a 12% increase in organic traffic.• Collaborated with brand, finance, product, and culinary teams to align marketing strategies.

Toronto, Ontario, Canada

• Managed and optimized paid social campaigns across TikTok, generating $16,000 in sales, while lowering CACs by 43%.•Supported digital marketing campaigns across display and paid search, enhancing conversion rates by 12% and reducing CAC by 8%.• Sourced and negotiated direct deals with influencers, resulting in a 14% increase to conversions QoQ and a 14% improvement in ROI.• Forecasted H2 budget, conversion targets, and CAC goals, achieving an 87% accuracy rate in H2.• Led a team of 5 content creators to produce high-impact content, resulting in a 24% increase in conversions QoQ.• Collaborated with various stakeholders to develop targeted performance creatives, driving a 22% increase in campaign effectiveness.

• Directed the influencer marketing program for Chef Sac & IVORI Home, securing partnerships with influencers reaching a combined audience of 1M+ followers, leading to a 20% increase in brand engagement.• Managed social media profiles, growing the brands’ follower base by 165% and achieving 100,000+ video views, resulting in a 12% increase in social media-driven conversions.• Developed and published 80+ pieces of high-impact content, boosting conversion rates by 12% and elevating brand awareness by 25%.• Conducted in-depth analysis of performance metrics (reach, likes, comments, impressions, conversions, CTR) and optimized strategies, resulting in a 15% increase in engagement rates. • Proactively engaged with customers on social media, addressing inquiries and promoting initiatives, which led to a 20% improvement in customer satisfaction.

Peterborough, Ontario, Canada

• Implemented data-driven social media campaigns that increased overall engagement by 35% and drove a 25% increase in website traffic.• Researched TikTok trends to craft content strategies, resulting in a 40% increase in video engagement and 25% growth in follower base.• Created and launched 20 TikTok videos, resulting in a 18% increase in brand mentions and a 42% increase in UGC related to our campaigns.• Collaborated with senior management to enhance the communications team's social media content, resulting in a 20% uplift in engagement across all channels.• Created and maintained a content calendar with 40+ strategic pieces, improving content delivery efficiency by 50%.

Peterborough, Ontario, Canada

• Managed social media accounts, achieving a 33% increase in followers and a 25% increase in overall engagement.• Created and optimized landing pages using Wordpress, resulting in a 31% increase in conversion rates and a 21% reduction in bounce rate.• Developed and executed targeted email marketing campaigns, leading to a 24% increase in open rates and a 20% rise in click-through rates.• Designed and implemented customer feedback surveys, gathering insights that led to a 9% improvement in product satisfaction and a 12% increase in customer retention.• Conducted a detailed competitor analysis, uncovering key market trends and opportunities that informed strategic pivots and drove a 15% increase in market share.

Master Of Business Administration - Mba, Specializing In Marketing

Bachelor Of Business Administration - Bba, Specializing In Marketing And Consumer Culture