Michael Alloway Email & Phone Number

London, England, United Kingdom

Leading and managing the Sentric Insights Team; responsible for the continuous development and innovation of data resources and analytical capabilities, as well as establishing a working knowledge base for the wider business to ensure a single point of access to key information at every level of operation.Responsible for the implementation and operational delivery of Sentric's Data Strategy, ensuring consistent management and maintenance and clear ownership of all Sentric's Data Sources.

London, England, United Kingdom

Leading on the continuous development and innovation of data resources and analytical capabilities, as well as establishing a working knowledge base for the wider business to ensure a single point of access to key information at every level of operation.Responsible for the implementation and operational delivery of Sentric's Data Strategy, ensuring consistent management and maintenance and clear ownership of all Sentric's Data Sources.

London, England, United Kingdom

Responsible for the operational delivery of Client Management service strategy across the Sentric Music Group.Ensuring a seamless, first-class experience for all Sentric Music’s clients – from initial dialogue through to signed and ongoing partnerships – using agile work practices to deliver service timely and to set standards with consistent communication.

Kyoto/Tokyo

• Teaching English and business skills at Japanese public schools and to private and corporate clients including the Japanese Military. • Completed a full time 15-month Japanese Language Course up to JLPT N2 level.• Building knowledge of the Japanese Music Industry through networking and attending industry events.

• Responsible for managing a large portfolio of data analysis; turning large volumes of raw data into high level analysis which support strategic and operational goals across all aspects of the Membership and Rights department.• Presenting key analysis to senior stakeholders both internally and externally including the communication of analytically identified information to non-specialists.• Designing, building and maintaining data marts using Microsoft Power BI tools resulting in… Show more • Responsible for managing a large portfolio of data analysis; turning large volumes of raw data into high level analysis which support strategic and operational goals across all aspects of the Membership and Rights department.• Presenting key analysis to senior stakeholders both internally and externally including the communication of analytically identified information to non-specialists.• Designing, building and maintaining data marts using Microsoft Power BI tools resulting in increased accuracy, efficiency and availability of member and distribution data.• Conducted a full review and redesign of regular royalty distribution reporting and analysis provided to PRS for Music members resulting in greater insight and increased visibility of long term trends through new dynamic reports.• Responsible for the roll out of BI tools and techniques across the Membership and Rights department enabling increased analytical capability and faster resolution of member queries.• Line management responsibilities for three Business Analysts including overseeing all training and development, managing the team’s priorities and allocating resources in line with department objectives. Show less

• Developing and maintaining efficient and robust processes for tracking and analysing music usage data from multiple domains in line with established KPIs; identifying and communicating trends, variances and issues and forecasting future music usage to allow accurate valuation of our members music for quarterly distributions.• Key involvement as a Business expert in a project to build a strategic BI service that delivers a flexible and sustainable capability to allow PRS to extract value… Show more • Developing and maintaining efficient and robust processes for tracking and analysing music usage data from multiple domains in line with established KPIs; identifying and communicating trends, variances and issues and forecasting future music usage to allow accurate valuation of our members music for quarterly distributions.• Key involvement as a Business expert in a project to build a strategic BI service that delivers a flexible and sustainable capability to allow PRS to extract value from data building an understanding of Dimensional Modelling, Data Warehousing and Cube design.• Providing both formal and informal training and assistance to junior analysts within the team and assisting with the workload management and recruitment processes.• Awarded three recognition awards for analysis and support provided to the Broadcast Licensing and Membership business units. Show less

• Accurately processing music usage data from a range of work streams including AV, Radio, Foreign, Online and Live, exceeding departmental targets for both quality and productivity.• Processing Expert for the BskyB station group: identifying reporting trends and issues and monitoring the quality of processing for these stations to ensure timely and accurate payment to our members.• Training and mentoring of other processing staff including the creation and provision of training… Show more • Accurately processing music usage data from a range of work streams including AV, Radio, Foreign, Online and Live, exceeding departmental targets for both quality and productivity.• Processing Expert for the BskyB station group: identifying reporting trends and issues and monitoring the quality of processing for these stations to ensure timely and accurate payment to our members.• Training and mentoring of other processing staff including the creation and provision of training documentation and guidelines to help improve and maintain processing quality and increase specialist knowledge within the department. Show less