Michael Andreotta, Mba Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

Houston, Texas Area

Coordinated and executed the U.S./Canada product launch and marketing program rollout of Synergy Diesel Efficient (SDE) fuel into both the retail and commercial channels. Developed key strategic insights, analyzed market and competitor trends on product performance, evaluated market segment challenges and opportunities and developed and presented these key findings to Fuels Marketing & Sales leadership managers. Worked cross-functionally on product rollout initiatives including Business Analysis & Reporting, Operations, and Sales to steward and facilitate continued product rollout across each region. - Planned and executed the 2020 plan and 2021 forecasts for same-store and strategic network growth by volume and site count into the Retail, Commercial and Branded Reseller channels. - Developed and formulated the U.S. Market Analysis by region which detailed market challenges and opportunities pertaining to Supply Chain Capabilities, Pricing, and target market demand projections and presented key strategic insights and recommendations cross-functionally and to Fuels leadership for implementation. - Managed and executed all management reporting including the 1 Year Sales & Marketing Plans and quarterly SDE reviews with Sr. VP and Global Leadership committee updates.- Coordinated and directed the SDE sales lead pipeline and cultivated additional opportunities to maximize market penetration, brand imaging and worked with key vendors to ensure brand compliance.

Fairfax County, Virginia, United States

Managing partner for one of the first Farmers franchises in Northern Virginia. Fully responsible for all facets of running the Agency including Sales, Marketing (both B2B and B2C), and Planning & Budgeting (P&B) to maximize Property & Casualty (P&C) premiums. - Developed yearly P&B, marketing, and sales projections for Life, Auto, and Home policy lines for geographic territories, which included market analysis & segmentation, SWOT analysis, and financial projections.- Created lead generation and marketing campaigns to enhance agency visibility and facilitate sustainable and significant growth, quickly turning the agency into one of the top 5 performing agencies in the state. - Grew new business premiums by 65% in year 1 and an incremental 75% in year 2.- Developed and executed proactive communication plans for changes in customer policy or price, increasing customer retention by 80%.

Phoenix, Arizona Area

Directly managed 9 Distributor Sales Reps in critical focus markets in the southwest. Maintained and cultivated strategic relationship with key Lubricant suppliers (ExxonMobil, P66, Petro-Canada) by aligning resources with sector and industry growth plans to achieve volume and margin growth targets. - Developed and inspired continued growth in 7 product categories by vigorously holding team accountable and cultivating ownership of team performance and deliverables while providing coaching.- Sales team outperformed base volumes and goal targets by adding 870k gallons of new fuel & lube volumes in 2015 and 698k gallons of new fuel & lube volumes 2016. - Maintained and cultivated relationship with key lubricant suppliers, namely ExxonMobil, to target key sectors for growth, identified gaps in product offering, determined necessary Marketing support to advance the sale and successfully closed accounts. - Created industry sector growth model which identified current estimated market share, projected industry growth, key strengths or weaknesses within the channel, key competitors, and estimated 5-year market share growth projections and developed 1YSMP’s for each geography. - Established robust pipeline management template which identified “Top 10” key wholesale lubes opportunities and identified pipeline stage, current competitive information, and key Marketing Support from ExxonMobil needed to close accounts.- Secured over 20 new OEM PVL buyback accounts with additional yearly volumes of 220k gallons through identifying key OEM opportunities and developing an action plan between DSR’s and EM OEM Advisors to capture accounts. - Led the acquisition of Petro-Canada to the Brand portfolio through identification of product offering gaps and niche market opportunities.

Fairfax, Virginia

Analyzed industry data and customer purchasing behavior to provide market insights for strategic decisions based on trends and product performance. - Developed and presented market insights, industry trends, category analysis, and competitive & product line analysis on the motor oil segment in preparation for Walmart and Top 4 Auto Parts Stores Line Reviews. Analytics developed and shared were a critical element in influencing Retailers to enhance and increase Mobil branded product offering on shelves.- Planned and led the market research efforts for the creation of the Viscosity Evolution Model, which allows for a historical overview and future projection of the motor oil viscosity demand by channel and is utilized with Retailers in ensuring that the right products are on the shelves at the right time for consumer consumption.- Designed and implemented shopper behavior study, in collaboration with Walmart research team, to better understand how consumers shop. Insights on findings and recommendations for product placement were made to the Walmart category buyer. - Created the annual Retail Year in Review decks which provided a thorough and comprehensive review of key business results in multiple channels and across various business lines, along with identifying underlying trends which are presented to the Personal Vehicle Strategy Board and Marketing & Sales Management.- Worked with agencies to implement market research studies into planning and strategy development for marketing campaigns to drive retail growth.

Fairfax, Virginia

Charged with all pricing related activities for ~20 distributors located in the Caribbean and Central America region (CCA), Ecuador, and Strategic Alliance partners in Brazil and Chile. Collaborated with the sales team to initiate and implement price increases based on cost and market trends. Maximized offshore earnings and profitability in the region and maintained competitive positions. Managed and stewarded Pricing Leadership Committee quarterly meetings.- Gross margins increased $28 a barrel YoY from 2009 to 2010 as a direct result of pricing actions.- Contributed to the completion of the FDS/SA 1YSMP by developing a robust review and outline of strategic pricing goals and objectives.- Assisted in the development of the FDS Planning and Budgeting plan for the 2010 business cycle.

Master Of Business Administration

Bachelor Of Science, Finance & Marketing