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Michael Castro is listed as Marketing Measurement & Analytics | Web & Mobile Applications at InMarket, based in Kansas City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at sprint.com and a matched LinkedIn profile for Michael Castro.
Michael Castro previously worked as Measurement Ops Analyst at Inmarket and Sr. Product Engineer at Channelmix. Michael Castro holds Ios Development from Disruption Institute.
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At InMarket, my role as a Measurement Ops Analyst involves leading web and mobile application measurement, a testament to my proficiency in custom JavaScript and analytics platforms like Google Analytics. The fusion of technical documentation and SQL skills has been pivotal in unifying disparate datasets, enhancing marketing insights for our clients.Previously, as a Sr. Product Engineer with ChannelMix, I excelled in tailoring measurement solutions that aligned with client goals, optimizing GA implementations, and streamlining onboarding processes. Our team's commitment to client success is reflected in the comprehensive Google Analytics support and training programs I've delivered, significantly improving client engagement and project efficiency.
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Austin, TX, US
Lead web and mobile application measurement for ChannelMix advanced marketing analytics by utilizing custom JavaScript to capture user engagement data and unify datasets from Google Analytics (GA) and CRM systems.
Kansas City, Missouri, US
Conduct discovery meetings to align on client goals, tailor measurement solutions, and identify opportunities to deepen relationships.Provide comprehensive support for Google Analytics, including auditing existing solutions for optimizations, building custom implementations, and managing Consent Management Platform integrations for multiple global.
Kansas City, Missouri, US
ChannelMix Tracking Implementation and Support - Lead strategic discovery with clients to identify their business and marketing objective, then engineer solutions to track user behavior accordingly.Team Lead and Resource Planning - Monitor team activity to mitigate any potential threat to progress, lead optimizations regarding internal practices and.
Bellevue, WA, US
Data Science project management focusing on cross-channel user experience optimization.
Bellevue, WA, US
Mitigated and resolved urgent technical issues, security risks, and customer struggles. Communicate the status of such issues to key stakeholders including executives, to win legal and disputes and advance business objectives.
Multiple contracts
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Michael Castro works for InMarket.
Michael Castro is listed as Marketing Measurement & Analytics | Web & Mobile Applications at InMarket.
AeroLeads has found 1 work email signal at @sprint.com for Michael Castro at InMarket.
Michael Castro is based in Kansas City Metropolitan Area, United States, United States while working with InMarket.
Michael Castro has worked for Inmarket, Channelmix, State Of Kansas, T-Mobile, and Code For Kc & Launchcode.
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Michael Castro holds Ios Development from Disruption Institute.
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