Michael Castro

Michael Castro Email and Phone Number

Marketing Measurement & Analytics | Web & Mobile Applications @ InMarket
Michael Castro's Location
Kansas City Metropolitan Area, United States, United States
Michael Castro's Contact Details

Michael Castro work email

Michael Castro personal email

n/a
About Michael Castro

At InMarket, my role as a Measurement Ops Analyst involves leading web and mobile application measurement, a testament to my proficiency in custom JavaScript and analytics platforms like Google Analytics. The fusion of technical documentation and SQL skills has been pivotal in unifying disparate datasets, enhancing marketing insights for our clients.Previously, as a Sr. Product Engineer with ChannelMix, I excelled in tailoring measurement solutions that aligned with client goals, optimizing GA implementations, and streamlining onboarding processes. Our team's commitment to client success is reflected in the comprehensive Google Analytics support and training programs I've delivered, significantly improving client engagement and project efficiency.

Michael Castro's Current Company Details
InMarket

Inmarket

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Marketing Measurement & Analytics | Web & Mobile Applications
Michael Castro Work Experience Details
  • Inmarket
    Measurement Ops Analyst
    Inmarket Aug 2024 - Present
    Austin, Tx, Us
    Lead web and mobile application measurement for ChannelMix advanced marketing analytics by utilizing custom JavaScript to capture user engagement data and unify datasets from Google Analytics (GA) and CRM systems.
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  • Channelmix
    Sr. Product Engineer
    Channelmix Feb 2024 - Present
    Kansas City, Missouri, Us
    Conduct discovery meetings to align on client goals, tailor measurement solutions, and identify opportunities to deepen relationships.Provide comprehensive support for Google Analytics, including auditing existing solutions for optimizations, building custom implementations, and managing Consent Management Platform integrations for multiple global e-commerce clients.Deliver GA4 reporting training to enhance client success and foster partnerships.Responsible for developing and improving the efficiency of the client onboarding process to streamline project workflows and improve delivery times.
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  • Channelmix
    Sr. Tracking Engineer
    Channelmix Jan 2023 - Present
    Kansas City, Missouri, Us
    ChannelMix Tracking Implementation and Support - Lead strategic discovery with clients to identify their business and marketing objective, then engineer solutions to track user behavior accordingly.Team Lead and Resource Planning - Monitor team activity to mitigate any potential threat to progress, lead optimizations regarding internal practices and documentationGoogle Marketing Platform Support (360 Support)
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  • Channelmix
    Marketing Analytics Developer
    Channelmix Jul 2021 - Jan 2023
    Kansas City, Missouri, Us
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  • State Of Kansas
    It Project Manager
    State Of Kansas Feb 2021 - Jul 2021
    Us
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  • T-Mobile
    Project/Program Manager Iv
    T-Mobile Jan 2020 - Sep 2020
    Bellevue, Wa, Us
    Data Science project management focusing on cross-channel user experience optimization.
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  • T-Mobile
    Technical Project/Program Manager Iii
    T-Mobile May 2018 - Jan 2020
    Bellevue, Wa, Us
    Mitigated and resolved urgent technical issues, security risks, and customer struggles. Communicate the status of such issues to key stakeholders including executives, to win legal and disputes and advance business objectives.
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  • T-Mobile
    Mobile Applications Performance Analyst
    T-Mobile Sep 2017 - May 2018
    Bellevue, Wa, Us
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  • Code For Kc & Launchcode
    Scrum Master & Mentor
    Code For Kc & Launchcode Dec 2017 - Dec 2018
  • Freelance
    Mobile Application Developer
    Freelance Oct 2015 - Apr 2017
    Multiple contracts
  • Bluestem Restaurant
    Chef Garde Manger
    Bluestem Restaurant Aug 2014 - Feb 2015
    Kansas City, Mo, Us
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Michael Castro Education Details

  • Disruption Institute
    Disruption Institute
    Ios Development

Frequently Asked Questions about Michael Castro

What company does Michael Castro work for?

Michael Castro works for Inmarket

What is Michael Castro's role at the current company?

Michael Castro's current role is Marketing Measurement & Analytics | Web & Mobile Applications.

What is Michael Castro's email address?

Michael Castro's email address is mi****@****int.com

What schools did Michael Castro attend?

Michael Castro attended Disruption Institute.

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