Michael Edens Email & Phone Number

Torrance, Ca, Us

Torrance, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

- Responsible for cross-regional communication between US and Korea teams for MapleStory M, aligning on business priorities and operational goals. - Tracked and analyzed core in-game performance metrics to craft KPI reports and support data-driven strategic decision-making.- Collaborated with analytics, development, and marketing teams to refine monetization strategies and project milestones, contributing to the extension of the product lifecycle.- Oversaw live-ops planning and execution, coordinating events, promotions, and content updates to sustain player engagement and drive revenue growth.- Supported licensed content integration from external IP holders into live-ops and marketing strategies, aligning with product goals and enhancing brand visibility.

Los Angeles, California, United States

- Responsible for the development and execution of community strategies for MapleStory M, Kartrider Rush+, Darkness Rises, and V4. - Served as the primary liaison between players and internal teams including business, production, marketing, and developers, ensuring actionable feedback shaped game updates and live operations.- Led influencer partnerships and engagement campaigns, expanding community growth across social media and livestream platforms.- Provided regular community reports with data-driven insights and recommendations to improve player retention and overall satisfaction.- Produced engaging Twitch and YouTube livestreams to expand product visibility, showcase game updates, interact with players, and strengthen community bonds.

Seoul, South Korea

- Established live-ops processes and business objectives for global one-build mobile games.- Managed project milestones and deliverables, providing regular progress updates to stakeholders through detailed reports and formal presentations.- Led cross-functional collaboration between business, development, community, and marketing teams to deliver high-priority features and content updates on schedule.- Tracked and analyzed player behavior data to identify trends in retention, hurdle points, and purchase drivers, implementing targeted updates and features to boost long-term player retention and monetization.

Seoul, South Korea

- Coordinated communication between publishers and development teams, aligning objectives for global mobile games social media and community initiatives.- Developed and executed social media strategies for Facebook and in-house forums, driving player engagement and fostering community growth.- Managed community events to promote new content and features, enhancing player interaction and retention.- Created comprehensive game guides and provide direct customer support to address player concerns and improve overall satisfaction.- Analyzed community engagement metrics to identify trends and opportunities, providing actionable feedback to internal teams for future updates and strategies.