Michael Anthony Phipps Email & Phone Number

Northfield, Illinois, US

• Responsible for the overall planning and execution of professional and community engagement activities as well as the development and execution of the CAP Engaged Leadership Academy. Reports to the Director of Member.
• Oversee the development and publication of NewsPath articles written by pathology residents for distribution by CAP members to clinician colleagues on medical testing issues.
• Primary staff member for the Professional and Community Engagement Committee managing their workload and meeting logistics as well as executing their priorities.
• Developing and managing the member engagement activities for the CAP related to the transformation of the profession of pathology in response to the changing health care delivery paradigm.
• Managing Engaged Leaders Network, a network of pathologists working locally and nationally to advocate for, and articulate the value of, their specialty.
• Developing curriculum, managing and acting as a member of the faculty for the Engaged Leadership Academy, a leadership communications training program for pathologist members that teaches them the needed communications.

Schaumburg, Illinois, US

• Provided primary communications strategy, communications planning and message development to the Association and the Board of Directors.
• Reported directly to the Executive Director as part of the Senior Management Team that drives overall business development and strategy.
• Provided oversight and direction to the ENA Connection, the member magazine including an award winning redesign that received a Bronze Award from the American Society of Healthcare Publication Editors.
• Managed the association’s social media presence showing substantial growth in Facebook page fans, introduced a successful conference blog for our two annual meetings.
• Managed the ENA public relations function including internal and external public relations resources.
• Worked directly with media outlets to place stories on the issues relevant to the Association.

Schaumburg, Illinois, US

I oversaw the ENA magazine, public relations and public affairs activities of the association. I reported directly to the executive director.

Duties focused on public relations and marketing efforts to external audiences.

Northfield, Illinois, US

• Provided communications expertise to aggressively deliver information, directly or through credible news sources, to key member and advocacy audiences as well as the public.
• Reported directly to Vice President of Laboratory Improvement Programs on both media and marketing strategies as well as most internal and external communications issues.
• Managed the College’s media relations function as it relates to accreditation and proficiency testing for national, local, and trade media. This includes participating as a primary member of the crisis communications.
• Developed and executed communications plans around new College of American Pathologists initiatives including extensive changes to the Laboratory Accreditation Program and the introduction of new proficiency testing.
• Represented the College as the primary liaison between headquarters and the Washington DC office on accreditation issues.
• Produced CAP@YourService, a monthly electronic newsletter on College and/or pathology related news with a circulation of approximately 10,000. Produced CAPNews, quarterly print newsletter for College accreditation and.

• Created and executed the communications and public relations for Inc. 500 data cleansing, integration and warehousing company Arkidata. Secured placements in most major trade publications as well as online news.
• Worked directly with Vice President of Marketing and President of the company on both branding and market positioning strategies as well as the development of guerrilla marketing tactics designed to raise the.
• Represented the company at tradeshows and industry events as both a representative of the company and as a media spokesperson.

• Managed the day-to-day operations of ChooseYourMail.com. Developed strategic partnerships, advertiser relations and assisted in the website and systems creative development.
• Created and executed the communications and branding strategy for e-mail marketer ChooseYourMail.com. Secured placements in most major newspapers, online news organizations, marketing/advertising trade publications and.
• Designed and wrote a series of studies and consumer surveys concerning e-mail marketing and the practice of sending Unsolicited Commercial E-mail (spam) to support the company branding and positioning in the e-mail.
• Served as the primary legislative liaison working directly with the offices of U.S. Representatives to create Capitol Hill press events featuring Congressional Members and ChooseYourMail.com
• Wrote monthly newsletter for distribution to 4,500 plus online subscribers.

• Provided briefings, press advance, and event planning and served as the press representative for the Secretary of Commerce. Managed press operations for the 13 Commerce agencies. Worked with national, regional, print.
• Collaborated with Commerce officials on communications strategies to promote policy and legislative priorities of the Commerce Department and Secretary.
• Wrote, pitched, and placed editorials, stories, and press statements in national and regional media.

• Special Assistant to the Under Secretary for Economic Affairs Developed and implemented comprehensive communications strategy for the Economics and Statistics Administration, which oversees the Bureau of the Census and.
• Developed messaging, edited speeches, planned special events and facilitated media training.
• Provided communications strategic planning support for the White House on statistical and economic issues, graphics design for President’s Regional Economic Conferences press materials and the First Lady’s Child.
• Advised the Under Secretary on policy and legislative issues affecting the agency.

• Managed 15 radio and 5 video staff, DNC radio and video contractors, during the 1992 Presidential campaign and national convention. Developed multimedia strategy presentations for internal and external audiences..
• During the 1992 Republican National Convention, represented DNC providing information and research to the national press corps.
• During the 1992 Democratic National Convention, managed crisis response team behind the podium for then Chairman Ronald Brown and staffed nightly message and program planning meetings with DNC and campaign officials.

Ba, Political Science With And Emphasis In Journalism

Education record