Vice President of Global Marketing and Communications for leading global, research-based patient advocacy organization committed to finding treatments for myasthenia gravis neuromuscular disease.-Partners with CEO and Board of Directors to build strategic business vision and financial goals.-Creates and leads all marketing/brand and communications strategy, goals, and initiatives.-Leads cross-functional budget collaboration to manage P&L, financial goals, and program… Show more Vice President of Global Marketing and Communications for leading global, research-based patient advocacy organization committed to finding treatments for myasthenia gravis neuromuscular disease.-Partners with CEO and Board of Directors to build strategic business vision and financial goals.-Creates and leads all marketing/brand and communications strategy, goals, and initiatives.-Leads cross-functional budget collaboration to manage P&L, financial goals, and program ratios.-Cultivates academic and pharma/biotech healthcare partnerships to drive improved engagement.-Drives diversity and equity leadership efforts as part of brand experience.-Navigated 2-year restructuring effort to quickly evolve the organization post-pandemic.-Utilizes data-centric technology to inform marketing decision-making and strategic direction.-Establishes and drives ePhilanthropy, fundraising, and industry research campaigns to exceed goals.-Crafts and enforces comprehensive messaging and brand architecture.-Identifies and shares inspiring storytelling that establishes compelling calls to action.-Leverages artificial intelligence (AI) for content creation and database search.-Mentors professional team and manages content, digital marketing, creative, media, web, and social.-Helps generate approximately $2 million in peer-to-peer and industry revenue.-Devised organization's strategic plan with Board while leading globalization and research pillars.-Increased constituent engagement by 40% - Open rate 35% - Social engagement by 50%-Manages all digital marketing including magazines, eNewsletters, email, blogs, print, and digital media.-Created successful "Turning MG Awareness into Action" annual constituent global brand campaign.-Utilized technology experience to build MyMG Mobile App, Online Community, and patient registry.-Attracted more than 3,000 users to mobile app, 2,000 users for Online Community. Show less

President of a marketing and services company that services small business and non-profit organizations. -Led and managed all operational elements including services management, revenue and new business.-Established and cultivated customer and partner relationships to drive client business success.-Served as primary marketing and promotions consultant while executing on plans and campaigns.-Initiated and executed on LLC state-mandated business and tax reporting.-Built full… Show more President of a marketing and services company that services small business and non-profit organizations. -Led and managed all operational elements including services management, revenue and new business.-Established and cultivated customer and partner relationships to drive client business success.-Served as primary marketing and promotions consultant while executing on plans and campaigns.-Initiated and executed on LLC state-mandated business and tax reporting.-Built full client business and marketing assessments to inform improved marketing efforts. -Let graphics, visual, messaging, and brand consulting campaigns for client businesses. -Built client websites and composed brand/messaging components to attract customers and partners. Show less

Director of Global Communications and Brand for this B2B technology company and thought leader in the edge computing market for healthcare, engineering, distribution, and manufacturing sectors. -Led large, complex, global teams for external/internal content marketing, communications, and social.-Served as lead crisis communications driver to CEO executive staff during COVID-19 pandemic.-Led ongoing analyst relations program to drive leadership positions in critical research… Show more Director of Global Communications and Brand for this B2B technology company and thought leader in the edge computing market for healthcare, engineering, distribution, and manufacturing sectors. -Led large, complex, global teams for external/internal content marketing, communications, and social.-Served as lead crisis communications driver to CEO executive staff during COVID-19 pandemic.-Led ongoing analyst relations program to drive leadership positions in critical research reports.-Drove content strategy and creative digital initiatives for brand, web, social, advertising, and comms.-Created and managed corporate "Customer Successes" CRM and engagement program.-Managed external media relations team that helped surpass established communications goals.-Restructured communications team and established new processes to exceed KPIs and data tracking.-Built and executed on completely new "internal Awareness Amplification" communications program.-Exceeded all earned media and social media engagement goals by 20% in FY20. Show less

Marketing and Communications Leader at the leading patient advocacy/healthcare non-profit solely focused on finding treatments for the brain tumor community.-Directed and led all internal and external multi-channel communications, marketing, and philanthropy.-Partnered with CEO and Board to navigate a complex set of business goals and external groups.-Trusted team leader built MarComms strategy, plans, storytelling elements and KPIs to achieve goals.-Cultivated strong… Show more Marketing and Communications Leader at the leading patient advocacy/healthcare non-profit solely focused on finding treatments for the brain tumor community.-Directed and led all internal and external multi-channel communications, marketing, and philanthropy.-Partnered with CEO and Board to navigate a complex set of business goals and external groups.-Trusted team leader built MarComms strategy, plans, storytelling elements and KPIs to achieve goals.-Cultivated strong relationships with universities, pharmaceuticals, biotechnology, and hospitals.-Mentored and coached professional team of writers, digital marketing, social, and event coordinators.-Grew supporter enrollment by 30,000 contacts through persuasive storytelling.-Increased fans/followers by 30% through digital/social engagement.-Generated more than $11 million in fundraising revenue across programs and events.-Surpassed end-of-year appeal by more than 100% three consecutive years.-Revamped functional team structure to achieve strategic plan alignment and results.-Generated 80+ earned media articles in nationals and trades with 1 billion impressions.-Led 20 external non-profits/institutions in building messaging platforms/videos/events.-Organized successful Gray Gala, program launches, Brain Tumor Experience, Biden events. Launched multiple programs and products including clinical trials that generated 6,000 searches.-Awarded National Brain Tumor Society “Team Impact” for outstanding leadership. Show less

Director of Marketing and Communications for fast-paced, global, 8,000 employee marketing services and data software provider with multiple product/program offerings and internal functions.-Partnered with senior executives across globally-disparate clients and complex internal departments.-Planned and executed on creative digital marketing campaigns for clients and software unit.-Engaged in lead generation initiatives to drive increased customers and engagement growth. -Drove… Show more Director of Marketing and Communications for fast-paced, global, 8,000 employee marketing services and data software provider with multiple product/program offerings and internal functions.-Partnered with senior executives across globally-disparate clients and complex internal departments.-Planned and executed on creative digital marketing campaigns for clients and software unit.-Engaged in lead generation initiatives to drive increased customers and engagement growth. -Drove all corporate communications, media relations, brand identity, and message enforcement.-Increased top-of-funnel marketing leads by 30% in one year.-Launched more than 20 new software products and solution suites.-Generated $26 million in annual pipeline with 472 new qualified leads.-Contributed $5 million in revenue.-Generated top tier earned media coverage and increased news creation by 40%.-Wrote/managed 80 blogs and placed 10 bylined articles for top tier trade press.-Secured ‘Leader’ position in Gartner, Forrester, Bloor industry analyst reports.-Contributed to investor relations communications and earnings events.-Selected as member of Extended Executive Team for Lean Thinking process for Quality.-Earned Harte Hanks Outstanding Performance and Trillium Excellence in Marketing awards. Show less

I built and managed international corporate communications programs to increase positive exposure and drive lead generation efforts. My responsibilities included developing strategic positioning, key messaging, and event plans to communicate differentiators and competitive advantage. I worked with global customers to strengthen relationships, drive case studies, and qualify references and prepared top executives for speaking and media opportunities. I also wrote sales and online content, case… Show more I built and managed international corporate communications programs to increase positive exposure and drive lead generation efforts. My responsibilities included developing strategic positioning, key messaging, and event plans to communicate differentiators and competitive advantage. I worked with global customers to strengthen relationships, drive case studies, and qualify references and prepared top executives for speaking and media opportunities. I also wrote sales and online content, case studies, website copy, emails, and product pieces for customer/prospect consumption while managing our visibility at international trade shows. - Proposed VISTAGY’s first editorial roundtable and one-on-one's resulting in 50 stories.- Launched more than 10 new products and solution suites.- Helped design new corporate website and wrote solutions and product copy.- Secured executive feature profiles in broadcast, technology, aerospace, and engineering media.- Increased number of news releases by more than 100% in first year. Show less

I was a senior client contact and strategic campaign/team leader at a fast-paced B2B, life sciences, and high technology public relations agency. I partnered with senior client executives to develop messaging, positioning, and pitches for aggressive media campaigns. I also leveraged strong relationships with national, local, broadcast, and trade journalists to drive earned media coverage. I coached and mentored team members, established key performance indicators for account teams, managed… Show more I was a senior client contact and strategic campaign/team leader at a fast-paced B2B, life sciences, and high technology public relations agency. I partnered with senior client executives to develop messaging, positioning, and pitches for aggressive media campaigns. I also leveraged strong relationships with national, local, broadcast, and trade journalists to drive earned media coverage. I coached and mentored team members, established key performance indicators for account teams, managed budgets and reported on all activity and results for clients.-Partnered with executives and comms clients to increase partner coverage and marketshare.-Generated new business and led client pitch teams to increase agency revenue.-Launched more than 50 new business-to-business software and hardware products.-Led award-winning product review programs resulting in more than 100 positive reviews.-Selected as founding member of the LP&P industry analyst relations practice.-Secured 300 editorial and analyst meetings at international IBM/Lotusphere event. Show less

Sales leader and primary client contact for legal services company. I managed clients relationshiops at more than 100 law firms across the greater Boston area.