Michael Applebaum Email & Phone Number

Chicago, IL

• More than 25 years in publishing with extensive portfolio of bylined marketing journalism and custom work
• In year 8 of building a custom content specialty within the marketing industry, offering broad category knowledge and more than two decades of experience covering all major marketing disciplines
• Work closely with senior business and agency leaders to develop and execute content plans across digital and print media
• Highly skilled at one-on-one communication with business leaders at all levels throughout the organization
• Proven track record of developing thought leadership in various formats—including CEO/CMO byline opinion columns, feature articles, case studies, white papers and research reports
• Business partners include WARC, Ad Age, IPG, Black Glass Consulting, The Shipyard, eMarketer, Nielsen, Epsilon, Geometry Global, The Marketing Arm, DAC Group, EnsembleIQ, Path to Purchase Institute

New York, NY

• Assigned and edited feature stories for leading marketing weekly
• Worked alongside Brandweek’s top editor to shape editorial direction of publication
• Mapped out weekly feature section and consulted with AD on overall magazine design
• Managed feature duties of reporting staff at bureaus in NY, Chicago and Los Angeles
• Assigned and edited stories to freelance contributors
• Wrote features and edited back-page Meta department

New York, NY

New York, NY

New York, NY

B.S. Meteorolgy

Master'S Liberal Arts