Marketing Writer, Editor And Content Strategist
Current• More than 25 years in publishing with extensive portfolio of bylined marketing journalism and custom work• In year 8 of building a custom content specialty within the marketing industry, offering broad category knowledge and more than two decades of experience covering all major marketing disciplines • Work closely with senior business and agency leaders to develop and execute content plans across digital and print media• Highly skilled at one-on-one communication with business leaders at all levels throughout the organization • Proven track record of developing thought leadership in various formats—including CEO/CMO byline opinion columns, feature articles, case studies, white papers and research reports• Business partners include WARC, Ad Age, IPG, Black Glass Consulting, The Shipyard, eMarketer, Nielsen, Epsilon, Geometry Global, The Marketing Arm, DAC Group, EnsembleIQ, Path to Purchase Institute• Content partners include Tubi, Comcast, Snowflake, Hootsuite, Viral Nation, Twitch, Twitter, Amazon, EY, IBM Watson, NPR, Rokt, Catch&Release, AppsFlyer, Dynata, StackAdapt, GumGum, Telaria, Clinch• In year 7 of partnership with Ad Age Studio 30 on client-based editorial work: bylined and ghostwritten white papers, Publishing Partners, feature articles, trend stories, case studies and frameworks for live Q&A panel events• Ghostwritten thought leadership published in WARC, Ad Age, Forbes, Fortune, HuffPost, MediaPost, 4AW 360• Deep subject matter expertise in the following topics (partial list): • Digital ad targeting and measurement • Social Media marketing • Influencer marketing • Web analytics • Mixed Media Modeling • SaaS technology • Programmatic advertising • Cookie-less solutions • Incrementality • Connected Television • SEO • Artificial Intelligence • Behavioral Science • Metaverse architecture and marketing strategy • Retail merchandising • Retail Media Networks • Private Label • E-commerce
