Michael Appleton

Michael Appleton Email and Phone Number

Business Partner, Marketing at Uniting Vic.Tas @ Uniting Vic.Tas
melbourne, victoria, australia
Michael Appleton's Location
Greater Melbourne Area, Australia
About Michael Appleton

Telling a great story is what drives me. I'm a collaborative brand marketing specialist, with a passion for mapping an engaging consumer experience. Proven success in developing new brands via experiential marketing, identity mapping, product development, and transformation. Always striving to find meaningful ways to deliver leading-edge brand engagement to consumers and lead in the execution of sound, robust marketing programmes, projects and all aspects of brand management.

Michael Appleton's Current Company Details
Uniting Vic.Tas

Uniting Vic.Tas

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Business Partner, Marketing at Uniting Vic.Tas
melbourne, victoria, australia
Employees:
280
Michael Appleton Work Experience Details
  • Uniting Vic.Tas
    Business Partner, Marketing
    Uniting Vic.Tas Jul 2023 - Present
  • Uniting Vic.Tas
    Marketing Consultant - Early Learning
    Uniting Vic.Tas Jul 2021 - Jun 2023
    Melbourne, Victoria, Australia
  • Uniting Vic.Tas
    Brand Campaign Consultant
    Uniting Vic.Tas Jan 2021 - Jun 2021
    Melbourne, Victoria, Australia
  • Uniting Vic.Tas
    Campaign Manager, Foster Care - Eastern Region
    Uniting Vic.Tas Dec 2020 - Jun 2021
    Melbourne, Victoria, Australia
  • Vicinity Centres
    National Brand & Marketing Projects Manager
    Vicinity Centres Apr 2013 - Dec 2016
    Melbourne, Australia
    My role was to bring Vicinity’s brand strategy to life through high-profile brand and marketing projects for $10m+ customers around Australia. This role required significant relationship management with internal and external stakeholders, from Vicinity's Executive Committee and Centre Management teams, to creative agencies and community partners.- Drove the $7m dollar rebrand of over 60 shopping centres, including physical refurbishment, communications strategy, budget management.- Developed the new Vicinity uniform suite, to be worn by over 2,000 team members and exposed to over 10m customers annually. Developed the creative design and accompanying social and PR activities, internal and external communication plans, community engagement program, campaign creative and execution, supplier tender process, and production and sampling. - Worked in a cross-functional team to deliver Vicinity’s family brand to market, including localised playgrounds, digital assets, parent facilities, furnishings and branding.- Acted as Vicinity's brand 'gatekeeper', ensuring that national initiatives and local marketing campaigns adhered to Vicinity's brand standards.- Delivered Vicinity’s national Christmas gift program to 60+ centres, with significant cost-savings of $500k per annum, and introducing alignment to Vicinity's family brand.- Produced Vicinity's first commercial-facing video content, demonstrating Vicinity as a great place to work.- Developed company-wide policy in relation to safety and sustainability standards for all consumer giveaways.
  • Jetstar Airways
    Technical Records Officer
    Jetstar Airways Nov 2011 - Feb 2013
    Melbourne, Australia
    Managed business-critical technical data, safety, and compliance solutions for Jetstar's rapidly expanding global fleet.
  • Camp Kennebec
    Senior Staff/Counselor
    Camp Kennebec Jun 2009 - Aug 2012
    Arden, On
    Behavioural therapist for children and young adults living with Autism, Asperger Syndrome, Down Syndrome, learning and mobility disorders. Created an intensive program that developed social, learning and functional life skills.
  • Victoria University
    Team Leader - Student Administration
    Victoria University Jun 2006 - Jul 2008
    Melbourne, Australia
    Managed a team of eight across three campuses in relation to steering the direction of the day-to-day and long-term operation of the faculty offices on each campus.Managed the planning, review and development of Faculty procedures, Faculty Office management, communications and support for academic activitiesLed the enrolment and graduation process in line with Victoria University procedures.Managed the governance of the University’s Student Progress Policy.
  • Victorian Tertiary Admissions Centre
    Team Leader - Assessment
    Victorian Tertiary Admissions Centre Jun 2004 - Jun 2006
    Melbourne, Australia
    Led a team of six in all matters relating to reporting, assessment and data integrity for Victorian and Tasmanian tertiary study applications.Managed the development and testing for the format and implementation of a new application processing system.Developed the training and induction program for the new application processing system.Managed company transition from print to online applications methods.Managed all spend and reconciliation of office management budget.

Michael Appleton Skills

Brand Development Marketing Strategy Brand Management Brand Identity Strategic Brand Positioning Event Planning Project Management Team Leadership Proofreading Recruiting Microsoft Office Marketing Video Production Social Media Management Event Management Customer Service Budget Management Writing Editing Leadership Strategy Campaign Management Product Development

Michael Appleton Education Details

Frequently Asked Questions about Michael Appleton

What company does Michael Appleton work for?

Michael Appleton works for Uniting Vic.tas

What is Michael Appleton's role at the current company?

Michael Appleton's current role is Business Partner, Marketing at Uniting Vic.Tas.

What is Michael Appleton's email address?

Michael Appleton's email address is mi****@****ail.com

What is Michael Appleton's direct phone number?

Michael Appleton's direct phone number is +141583*****

What schools did Michael Appleton attend?

Michael Appleton attended Monash University, Victoria University.

What are some of Michael Appleton's interests?

Michael Appleton has interest in Psychology, Writing, Social Work, Children, Social Services, Civil Rights And Social Action, Education, Literature, Behavioural Therapy, Music.

What skills is Michael Appleton known for?

Michael Appleton has skills like Brand Development, Marketing Strategy, Brand Management, Brand Identity, Strategic Brand Positioning, Event Planning, Project Management, Team Leadership, Proofreading, Recruiting, Microsoft Office, Marketing.

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