Michael Appleton Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

My role was to bring Vicinity’s brand strategy to life through high-profile brand and marketing projects for $10m+ customers around Australia. This role required significant relationship management with internal and external stakeholders, from Vicinity's Executive Committee and Centre Management teams, to creative agencies and community partners.- Drove the $7m dollar rebrand of over 60 shopping centres, including physical refurbishment, communications strategy, budget management.- Developed the new Vicinity uniform suite, to be worn by over 2,000 team members and exposed to over 10m customers annually. Developed the creative design and accompanying social and PR activities, internal and external communication plans, community engagement program, campaign creative and execution, supplier tender process, and production and sampling. - Worked in a cross-functional team to deliver Vicinity’s family brand to market, including localised playgrounds, digital assets, parent facilities, furnishings and branding.- Acted as Vicinity's brand 'gatekeeper', ensuring that national initiatives and local marketing campaigns adhered to Vicinity's brand standards.- Delivered Vicinity’s national Christmas gift program to 60+ centres, with significant cost-savings of $500k per annum, and introducing alignment to Vicinity's family brand.- Produced Vicinity's first commercial-facing video content, demonstrating Vicinity as a great place to work.- Developed company-wide policy in relation to safety and sustainability standards for all consumer giveaways.

Melbourne, Australia

Managed business-critical technical data, safety, and compliance solutions for Jetstar's rapidly expanding global fleet.

Arden, On

Behavioural therapist for children and young adults living with Autism, Asperger Syndrome, Down Syndrome, learning and mobility disorders. Created an intensive program that developed social, learning and functional life skills.

Melbourne, Australia

Managed a team of eight across three campuses in relation to steering the direction of the day-to-day and long-term operation of the faculty offices on each campus.Managed the planning, review and development of Faculty procedures, Faculty Office management, communications and support for academic activitiesLed the enrolment and graduation process in line with Victoria University procedures.Managed the governance of the University’s Student Progress Policy.

Melbourne, Australia

Led a team of six in all matters relating to reporting, assessment and data integrity for Victorian and Tasmanian tertiary study applications.Managed the development and testing for the format and implementation of a new application processing system.Developed the training and induction program for the new application processing system.Managed company transition from print to online applications methods.Managed all spend and reconciliation of office management budget.

Japanese Studies

Bachelor'S Degree, Psychology, Communications

Activities and Societies: writer for student newspaper, student tutor, Student Resource Centre volunteer