Michael Arfe Email & Phone Number

Teaneck, Nj, Us

We make post-acute care operators more profitable by providing their admissions teams with a major competitive advantage.

Greater New York City Area

· Spearheaded sales cycle management and regional sales leadership, securing 250+ new partnerships and customers across digital media, mobile apps, CTV publishers, and platforms in the East Coast and Canada, generating $30M+ in revenue through relationship building, process optimization, and product expertise, significantly expanding market presence over 5 years· Orchestrated collaborative team efforts and client engagement, leveraging a pod structure with account managers… Show more · Spearheaded sales cycle management and regional sales leadership, securing 250+ new partnerships and customers across digital media, mobile apps, CTV publishers, and platforms in the East Coast and Canada, generating $30M+ in revenue through relationship building, process optimization, and product expertise, significantly expanding market presence over 5 years· Orchestrated collaborative team efforts and client engagement, leveraging a pod structure with account managers, solutions consultants, and analysts to drive new revenue opportunities and ensure commercial focus, enhancing client relationships and operational excellence· Championed salesforce.com processes and reporting as the SME, enhancing operational efficiency and peer training, while engaging in comprehensive revenue forecasting and pipeline management to inform senior leadership on growth strategies, enhancing transparency· Initiated and nurtured key client relationships, employing a strategic, collaborative approach to account management that empowered post-sales teams to maintain day-to-day operations, ensuring client satisfaction and long-term partnerships Show less

New York, New York, United States

· Increased product adoption resulting in additional revenue by leveraging deep client insights and product expertise, serving as the primary contact, and orchestrating all client discussions, resulting in substantial revenue growth from initial $300K within first 6 months to multi-millions YoY· Enhanced client engagement through consultative sales techniques and partner development strategies within a hybrid role blending account management with sales, contributing to standing up a… Show more · Increased product adoption resulting in additional revenue by leveraging deep client insights and product expertise, serving as the primary contact, and orchestrating all client discussions, resulting in substantial revenue growth from initial $300K within first 6 months to multi-millions YoY· Enhanced client engagement through consultative sales techniques and partner development strategies within a hybrid role blending account management with sales, contributing to standing up a new compensation model and organizational structure· Developed and optimized Salesforce reports and dashboards to drive transparency and operational efficiency, while meticulously managing account records, fostering a culture of data-driven decision-making and strategic support· Led pilot and advisory groups in beta testing new processes and workflows, providing pivotal feedback in order to refine quality assurance measures and optimize organizational procedures· Conducted comprehensive needs analyses, spearheaded quarterly business reviews, and uncovered growth opportunities with key accounts, solidifying client relationships and driving strategic account expansion· Managed the intake and distribution of inbound leads through the company website, overseeing the qualification process and efficient handover to sales representatives, resulting in enhanced lead conversion rates· Delivered periodic presentations on training initiatives, leading sales training and learning & development sessions, contributing to the professional growth and skill enhancement of the team Show less

Greater New York City Area

· Exceeded quarterly revenue goals by strategically managing and expanding a $3M+ book of business across 60+ accounts, overseeing the entire sales cycle from pre-sale to close, ensuring comprehensive client acquisition, retention, and account growth· Played a pivotal role in Zedo's US expansion efforts, shaping go-to-market strategies and leading product evangelization to enhance market penetration and brand positioning· Collaborated with internal teams to refine sales… Show more · Exceeded quarterly revenue goals by strategically managing and expanding a $3M+ book of business across 60+ accounts, overseeing the entire sales cycle from pre-sale to close, ensuring comprehensive client acquisition, retention, and account growth· Played a pivotal role in Zedo's US expansion efforts, shaping go-to-market strategies and leading product evangelization to enhance market penetration and brand positioning· Collaborated with internal teams to refine sales strategies and techniques, ensuring effective communication of Zedo's value proposition to both new and existing customers, strengthening client engagements and sales outcomes Show less

Greater New York City Area

· Exceeded revenue goals by 100+% through strategic management of over 50 accounts, serving as the primary contact for inquiries and ensuring key performance indicators such as fill rate, revenue, and eCPM were met, optimizing account performance and driving client engagement· Conducted regular account reviews to enhance performance and uncover optimization opportunities, offering tailored guidance and reinforcing the value of Zedo's solutions, strengthening brand loyalty and… Show more · Exceeded revenue goals by 100+% through strategic management of over 50 accounts, serving as the primary contact for inquiries and ensuring key performance indicators such as fill rate, revenue, and eCPM were met, optimizing account performance and driving client engagement· Conducted regular account reviews to enhance performance and uncover optimization opportunities, offering tailored guidance and reinforcing the value of Zedo's solutions, strengthening brand loyalty and partner engagement· Fostered seamless client onboarding and education by collaborating closely with sales, presales, implementation, demand and engineering teams, ensuring a cohesive approach to partner management and product adoption· Analyzed industry trends to identify and capitalize on new traffic sources for Zedo's high-impact video and display advertising solutions, resulting in increased product sales and market competitiveness Show less

Greater New York City Area

· Orchestrated digital advertising campaigns across home, food, family, auto, and entertainment verticals for 100+ clients, managing budgets from $500-$10K per month, delivering tailored native, display, and programmatic solutions· Led project management efforts, liaising between creative designers, copywriters, account executives, and clients to integrate compelling creative assets into advertising campaigns, enhancing client engagement and campaign performance· Utilized… Show more · Orchestrated digital advertising campaigns across home, food, family, auto, and entertainment verticals for 100+ clients, managing budgets from $500-$10K per month, delivering tailored native, display, and programmatic solutions· Led project management efforts, liaising between creative designers, copywriters, account executives, and clients to integrate compelling creative assets into advertising campaigns, enhancing client engagement and campaign performance· Utilized NTENT's proprietary Featurelink platform, Tableau, and Google Analytics to analyze campaign data, developing and implementing optimization strategies that maximized client ROI through data-driven decision making and detailed reporting· Conducted regular account reviews to evaluate campaign performance, share insights, and advise on budget reallocation and growth opportunities, strengthening client relationships and driving incremental revenue· Played a pivotal role in the launch of a new performance network product, leveraging existing relationships and technology to introduce a revenue-generating solution focused on converting lower-funnel activity, marking a significant business pivot from the legacy top-of-the-funnel campaign focus Show less

Greater New York City Area

· Managed and optimized 15 key accounts as the campaign manager within a niche affiliate network, spearheading the creation, monitoring, and analysis of email marketing campaigns for subprime loans using DirectTrack and HitPath software, driving enhanced performance and actionable insights· Led cross-functional collaboration with designers and developers to craft effective advertising campaigns, focusing on creative design, copy, and landing page optimization to enhance conversions… Show more · Managed and optimized 15 key accounts as the campaign manager within a niche affiliate network, spearheading the creation, monitoring, and analysis of email marketing campaigns for subprime loans using DirectTrack and HitPath software, driving enhanced performance and actionable insights· Led cross-functional collaboration with designers and developers to craft effective advertising campaigns, focusing on creative design, copy, and landing page optimization to enhance conversions and ROI· Oversaw offer trafficking and campaign performance for clients, while conducting analysis using Google Analytics and AdWords to optimize traffic sourcing and increase conversion rates, ensuring operational efficiency and client satisfaction Show less

Greater New York City Area

• Managed and oversaw daily reporting of junior staff to monitor and record resident progress, empower residents to reach personal goals and live independent lives• Engaged residents’ family members and staff in assessing progress and generating strategies for improvement• Performed analyses and made recommendations for management• Prepared fundraising booklets for prospective donors