As part of the global solutions marketing team and tasked with streamlining the extensive family of product brands within Roche l worked closely with Frontify (a software company) to build and deploy living and breathing branding guidelines which allowed agencies, global marketing managers and any other marketing professionals worldwide a powerful set of tools to help maintain a synergistic look across all Roche product brands. Responsible for developing business and marketing plans for assigned areas, including pricing strategies, market positioning, messaging, and implementation strategies. Translating global strategies into local marketing programs. Instilling leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating and empowering others and helping others to success. Established and deployed online style guides and branding portals for corporate and product brands within the Roche family of products reducing over spending and streamlining processes.

Freelance to full time started in Feb 2020 and converted into a full time in Sept 2020. The Creative Advertising Manager is a multi-channel advertising designer (a.k.a. Creative Director) role. Passionate about storytelling through captivating design and compelling copy and thrives on working on complex projects in a fast-paced environment. Worked closely with internal clients and teams to lead Life West advertising and campaigns and also included a full re-branding of the college identity, marketing content, sales enablement assets, social media designs.Ensured that campaigns are resonating with audiences across all channels and consistent with the brand in order to drive awareness, sentiment, engagement, and ultimately conversion. Advanced knowledge of advertising, design, layout, color theory, messaging, and typography principles and best practices are essential to this role.

• Created wireframes, designs and interactive prototypes for desktop and mobile websites. • Art direction to outside agencies on all print, digital campaigns and direct mail campaigns. • Designed and deployed a web-based ticketing system to streamline communication between project managers for timely project updates. • Worked closely with the internal copywriters, and outside agencies for marketing campaigns. • Reduce marketing budget by 25% utilizing industry contacts and vendor relations. • Direct social media teams to refine campaigns, storytelling via Facebook and Instagram ads to maintain a consistent quality and branding communication products across all media channels.• Design and layout of 40+ page quarterly print newsletter and 80+ page yearly magazine. • Standardized brand identity between the entities and creating an easy to follow style guide.• Acted as primary Art Director on a variety of projects in collaboration with copywriters.• Presented design work to internal stakeholders and worked on a team with creative directors, designers, developers and project managers.• Developed all phases of creative projects from concept to completion. • Produced digital signage and way-finding solutions.

• Developed powder mixes and ready-to-drink product line, which included the design and execution of target marketing campaigns that increased customer sales.• Design of all consumer packaging to convey a healthier product at a glance.• Led design and implementation of company brand identity and created messaging and graphic-standards used in all traditional and online marketing materials.• Optimized site traffic through the use of SEO and SEM strategies, resulting in Google and Amazon listings within the first two pages of search results.• Established a go-to-market strategy and oversaw brand building and awareness initiatives.• Deployed marketing tactics to promote the company, employing grassroots engagement in public spaces, high-traffic areas, and well-attended events.• Created cross-channel marketing materials, including training materials, and designed packaging and vehicle wraps.• Produced digital content, social media campaigns and company style guides. • Coordinated all product demos and product placement within various chain stores. • Led negotiations with representatives of the world's fastest top-tier athletes to secure sponsorship agreements.• Design of in-store displays and demo training.

• Responsible for website and mobile app designs (art direction, UI/UX design) including developing new digital experiences while evolving and strengthening sites already in use.• Created wireframes, designs and interactive prototypes for desktop and mobile websites while working with photography and illustrations from hired talent, including app design updates.• Presented design work to internal stakeholders and worked with other marketing directors, designers, developers and project managers to align all branding company wide. • Conducted research for competitive analysis and usability tests, presented findings to leadership• Collaborated with internal architects and interior designers to re-design the main lobby and conference rooms. Also included exterior building signage, paint schemes and digital mock-ups for exterior payment center buildings. • Guide cross-functional teams to develop seamless digital experiences.• Managed relationships with outside vendors, negotiating pricing on products and services that reduced marketing spending by 70%.• Defined and established brand guidelines and acceptable use policies for employees.• Instituted improvements to design services, quality, and streamlined best practices within the MarCom department to deliver outstanding and successful ROI for all deliverables.• Spearheaded creative designs and copy for social media applications; FaceBook, Twitter, YouTube and Instagram.

• Lead the agency’s digital team made up of senior designers, digital project manager and freelance artists & copywriters.• Lead the creation of engaging digital experiences for multiple accounts (e-commerce and branding websites).• Manage relationships with outside development agencies and partners.• Work to establish strategy phases on projects.• Design end-to-end digital projects (from wireframes, look and feel, to production and build)• Confidently present creative concepts and rationales to company stakeholders.• Oversee all digital project timelines and ensure deadlines are met.• Establish best practices and workflows for all digital projects.• Built positive relationships with clients, identified business requirements, target audiences and branding guidelines to maximize audience reach via traditional and online outlets.• Effectively managed multiple projects simultaneously.• Presented design work to internal stakeholders and worked on a team with creative directors, designers, developers and project managers.

The retail store was being managed while continuing to run the Mojotown Creative Agency. • Opened a motorcycle gear and accessories retail shop in multiple locations that featured a creative lifestyle atmosphere through art and functional furniture designed from reclaimed motorcycle parts.• Designed layout for multiple store locations, reflecting the brand culture in the interior design and in-store merchandising.• Established sales, promotion and marketing programs to achieve yearly revenue growth.• Produced and directed TV commercials for regional cable outlets to promote the stores. • Launched a company website with over 500,000 product SKUs and integrated with fulfillment houses for drop shipment on all online orders.

Managed and directed creative concepts for the launch of the company website. Maintained brand standards and guidelines that supported the overall strategy and company positioning. Provided creative vision and strategic consultancy both internally and externally.• Successfully directed and implemented all facets of corporate-identity, including creating the company style guide, website design, and iconography for additional travel verticals.• Led the design and layout of the new websites, including an updated site navigation.• Creation of two additional site verticals that included cars & hotels.• Liaison to outside ad agencies for print and television campaigns.

Responsible for all graphic design, copywriting, e-commerce web development, art direction, photography, and media purchasing for four brands. Ducati, Cagiva, Husqvarna and MV Agusta.• Managed PR on and off track, press releases for product development, race and industry news.• Production for yearly full color catalog, photography, art direction, layout and pre-press.• Marketing and pr for the launch of three European brands, Cagiva, Husqvarna and Mv Agusta.• Managed multiple projects simultaneously and ensured timely delivery for each brand. • Designed, developed websites for each brand breaking ground in the motorcycle online industry. • Design and production of media kits for each brand and roster of riders. • Built in-house photography studio minimizing outside photography costs. • Designed a new logo for the proprietary exhaust system (Forza Exhaust). • Developed private line of “Fast Blend” coffee’s delivered in a 10/40 or 20/50wt oil can.