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Michael Ashcroft is listed as Director of Revenue Management at Grand Circle | BA in History, Political Science, Sociology based in Greater Boston, United States, United States. AeroLeads shows a work email signal at gct.com and a matched LinkedIn profile for Michael Ashcroft.
Michael Ashcroft previously worked as Director of Revenue Management at Grand Circle Corporation and Manager of Digital Analytics at Grand Circle Corporation. Michael Ashcroft holds Bachelor Of Arts - Ba, History, Political Science, Sociology from University Of Vermont.
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With over 10 years of work experience in the travel industry, I am a passionate and driven leader in revenue management, marketing strategy, and analysis. I have a strong track record of generating profit and growth for Grand Circle Corporation, a leading provider of international travel, adventure, and discovery for Americans aged 50 and older. I am motivated by creating memorable and enriching experiences for travelers, while optimizing the financial performance of the company. I bring diverse perspectives and experiences to the team, as I have a background in history, political science, and sociology, and a keen interest in global cultures and issues.As the Director of Revenue Management, I managed the Profit and Loss for Grand Circle Cruise Lines and Grand Circle Travel brands, generating $150 million in gross sales annually. I directed a marketing strategy with an annual budget of $4 million to deliver $40 million in annual profit, affecting 25 distinct itineraries and 20,000 passengers annually. I used prior year’s booking results to establish optimal product pricing, and analyzed customer behavior by segmentation to drive marketing actions. I summarized the results of key strategic initiatives to the CEO, CFO, and COO on a weekly basis, and identified targeted marketing actions to maximize passenger conversion and retention. I also provided monthly recommendations to the senior leadership on risks and opportunities to the P/L, including revenue, discretionary discounts, advertising spend, overbooking costs, and passengers. I utilized my skills in Microsoft Excel, Microsoft Word, and Time Management to effectively manage and communicate complex data and insights. I left Grand Circle Corporation in February 2023, after a successful and rewarding tenure.
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Boston, MA, US
Managed the Profit and Loss for Grand Circle Cruise Lines and Grand Circle Travel brands generating $150 million in gross sales annuallyDirected a marketing strategy with an annual budget of $4 million to deliver $40 million in annual profit affecting 25 distinct itineraries and 20,000 passengers annually, and analyzed customer behavior by segmentation to.
Boston, MA, US
Produced and develop reporting on customer behavior, using Tableau and Excel to identify trends in customer’s online activities leading to bookingsAnalyzed time spent on website by customers to select the most compelling content leading to a bookingSupplied analysis of web behavior to CEO to support decisions on content acquisition
Boston, MA, US
Forecasted the profit generated by 20,000 passengers annually, analyzing by month, trip, and regionIdentified revenue opportunities and financial risks by creating models to forecast the cost to acquire passengers in 10+ individual segmentsManaged a team of two Inventory AnalystsGenerated >$1,000,000 of profit through load management across both GCT and.
Boston, MA, US
-Schedule promotional contacts and offers to drive last minute sales for Grand Circle Cruise Line to maximize cabin utilization.-Create marketing strategy for GCCL Brand to operate our ships at maximum capacity.-Design and manage our overbooking strategy to ensure ships operate at full capacity.Report on booking trends and identify areas of.
Boston, MA, US
-Manage the upgrade budget for the Grand Circle Cruise Line to maximize cabin utilization.-Report on booking trends and identify areas of opportunity.-Build and test discounts and support the marketing team with discount information and pricing grids.-Manage our single inventory to achieve forecasted bookings
Boston, MA, US
-Resolved escalated phone calls from travelers, managed inventory, and processed financial adjustments-Managed communication between the Call Center and other departments and regional offices-Reported out on call center trends and provided recommendations to Call Center Executives to reduce call volume.
Boston, MA, US
Acted as point of contact for customer air travel needs, including booking and servicing air reservations; assisting with booking transfers; selling custom air routings, and arranging and processing airport transfersCoached 4-6 fellow team members to improve performance
Boston, MA, US
Resolved customer complaints in a call center environment while maintaining a high level of excellenceTrained and coached new hires on Grand Circle policies and procedures
Richfield, Minnesota, US
Resolved customer complaints face-to-face and over the phone while building positive relationships
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Michael Ashcroft is listed as Director of Revenue Management at Grand Circle | BA in History, Political Science, Sociology.
AeroLeads has found 1 work email signal at @gct.com for Michael Ashcroft.
Michael Ashcroft is based in Greater Boston, United States, United States.
Michael Ashcroft has worked for Grand Circle Corporation, Adecco, and Best Buy.
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Michael Ashcroft holds Bachelor Of Arts - Ba, History, Political Science, Sociology from University Of Vermont.
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