Created/directed multimedia #BeTheGift campaign (2018) to create awareness of the critical need for organ and tissue donors with a call to action.• #BeTheGift has resulted in significant increase of 65% online donor registrations nationwide in its first year. • #BeTheGift is the 2nd most used social media hashtag in organ and tissue donation. • Campaign received 12 regional and national public relations awards in 2018, including PR News Platinum Award.• #BeTheGift was… Show more Created/directed multimedia #BeTheGift campaign (2018) to create awareness of the critical need for organ and tissue donors with a call to action.• #BeTheGift has resulted in significant increase of 65% online donor registrations nationwide in its first year. • #BeTheGift is the 2nd most used social media hashtag in organ and tissue donation. • Campaign received 12 regional and national public relations awards in 2018, including PR News Platinum Award.• #BeTheGift was adopted by Donate Life America as the national donor registration campaign for Holiday 2020.Designed and re-branded the organization’s three organ procurement organizations, tissue bank, and eye banks. Components included seven websites, collateral and identity materials, packaging, video/TV, social media, and office space visual design.Created and produced organization’s video outreach for public awareness of donor family and recipient stories engaging web, social media, and TV. Show less

Founding Principal of Shepherd Design, Clark Ashmore Advertising, and Ashmore Design. Created/devloped multimedia advertising campaigns, identity and collateral materials. Recognized for expanding local, regional, and national clients’ market share and presence, and client retention. Freelance creative direction for several public relations and marketing firms. Mentored agency graphic designers and copywriters.I have received over 90 awards for my work, including awards from the… Show more Founding Principal of Shepherd Design, Clark Ashmore Advertising, and Ashmore Design. Created/devloped multimedia advertising campaigns, identity and collateral materials. Recognized for expanding local, regional, and national clients’ market share and presence, and client retention. Freelance creative direction for several public relations and marketing firms. Mentored agency graphic designers and copywriters.I have received over 90 awards for my work, including awards from the American Advertising Federation, Public Relations Society of America, Marketing Association of California, Printing Industry of the Carolinas, Credit Union National Association, Credit Union Executives Society, and Champions Tour Tournament Association. One of the biggest honors (and thrills) of my career was to serve on the portfolio review panel for senior design projects at the University of California at Davis. I began my career in the early 1980s as Creative Director at Coulter & Associates. I continued to work with national and regional clients on both coasts, and as a freelance Creative Director for several public relations and marketing firms. Show less