Michael Assefa Email & Phone Number

• Provided sales personnel with technical and strategic support in customer identification and product research, resultingin enhanced customer analysis.• Led competitor industry research, devised a call strategy, and evaluated Uniken products, enhancing strategic insightsand product assessment.• Implemented technical and strategic support for partner-led engagements, significantly boosting future lead generation,sales, and business development outcomes.

Addis Ababa, Ethiopia

• Managed the reception and dispatch of incoming coffee from ECX, streamlining the process for export readiness andefficiency.• Supervised export documentation and logistics, ensuring seamless and compliant international shipping operations.• Coordinated with relevant parties to prepare coffee inspection documents, facilitating smooth and compliant exportprocesses.• Leveraged social media to maintain and enhance the company's online presence, boosting brand visibility andengagement.

• Collaborated with clients to identify requirements and expectations, ensuring each virtual event met and exceededdesired outcomes.• Brainstormed and executed virtual event concepts and themes in alignment with clients' requirements, enhancing eventuniqueness and client satisfaction.• Managed the creation and hosting of virtual meeting rooms on the Cvent platform, facilitating successful and engagingonline events.• Developed comprehensive post-event reports to evaluate the effectiveness of each virtual event, driving continuousimprovement in event management.

• Collaborated closely with the Sales Manager and team to ensure proper lead generation, enhancing sales strategies andoutcomes.• Served as a business ambassador, actively promoting the center and its products, thereby increasing brand awareness andcustomer engagement.• Analyzed reports and performance indicators to identify and rectify issues, leading to improved operational efficiencyand problem resolution.• Conducted analysis of local, national, and global trends, informing strategic decisions that positively impacted both theorganization and its industry.• Leveraged Wix & Tilda to create engaging websites tailored to diverse client requirements, enhancing their onlinepresence and customer engagement.