Michael Atkinson Email & Phone Number

Capitola, California, United States

Responsible for leading strategic and tactical marketing initiatives to drive member acquisition, retention, and product line expansion. Oversight includes digital marketing efforts such as email marketing, SEO, SEM, social media, online/mobile banking and website content, digital signage, and paid media campaigns, ensuring alignment with organizational goals.Manage creative production across digital, social, and traditional channels, maintaining brand consistency and delivering… Show more Responsible for leading strategic and tactical marketing initiatives to drive member acquisition, retention, and product line expansion. Oversight includes digital marketing efforts such as email marketing, SEO, SEM, social media, online/mobile banking and website content, digital signage, and paid media campaigns, ensuring alignment with organizational goals.Manage creative production across digital, social, and traditional channels, maintaining brand consistency and delivering high-quality results. Collaborate with senior leadership and cross-functional teams to enhance engagement and align marketing strategies with organizational priorities.Focus placed on data-driven strategies to optimize campaigns, improve ROI, and identify target audience segments, while enhancing the member onboarding program to increase engagement and retention. Show less

Santa Cruz, California, United States

Responsible for the delivery of all digital marketing strategies and implementation. Create targeted 1:1 marketing messages and advertising that drive new member acquisition, retention, and expansion of product lines. Responsible for the day-to-day messaging that users receive through all digital touch-points including: Online Banking, Email Marketing, Social Media, Mobile Applications, Digital Signage, and any other communication point deemed as digital outreach. Develop and execute an… Show more Responsible for the delivery of all digital marketing strategies and implementation. Create targeted 1:1 marketing messages and advertising that drive new member acquisition, retention, and expansion of product lines. Responsible for the day-to-day messaging that users receive through all digital touch-points including: Online Banking, Email Marketing, Social Media, Mobile Applications, Digital Signage, and any other communication point deemed as digital outreach. Develop and execute an onboarding program that engages members while driving revenue funnels. Key contributor to implementing any new technology through project work or relevant data operations and is responsible for reporting out results of all digital marketing campaigns. Show less

Capitola, Ca

Responsible for the creation, design, and writing of marketing communications, promotions, advertisements, and outreach efforts. Includes the creation and production of Credit Union member communications, marketing collateral, and various other marketing delivery channel materials, including the use of print, digital, and social media. Represent the department on project teams and work with cross-functional partners to further develop and implement Credit Union initiatives.

Responsible for the creation, design, and writing of marketing communications, promotions, advertisements, and outreach efforts. Includes the creation and production of Credit Union member communications, marketing collateral, and various other marketing delivery channel materials, including the use of print, digital, and social media. Chair of the volunteer Community Support Steering Committee.

Supervise all mail room functions and staff; Coordinate all office and banking supply and equipment purchases for entire company, as well as reviewing and approving invoices; Assist in the facilities management of eight branch and office locations and 20 ATMs; Coordinate the security systems for the entire Credit Union including alarm codes, electronic key access, robbery training/kits, and security cameras; Maintain credit union records including authorizing destruction of expired records in… Show more Supervise all mail room functions and staff; Coordinate all office and banking supply and equipment purchases for entire company, as well as reviewing and approving invoices; Assist in the facilities management of eight branch and office locations and 20 ATMs; Coordinate the security systems for the entire Credit Union including alarm codes, electronic key access, robbery training/kits, and security cameras; Maintain credit union records including authorizing destruction of expired records in accordance with government banking regulations; Assist with the maintenance and management of foreclosed properties from point of foreclosure until close of escrow; Monitor cash usage at off-site ATMs and oversee the ATM network; Coordinate Safety Committee; Other tasks and projects as assigned. 2005 Service Excellence Award winner and three time member of volunteer Community Support Steering Committee. Show less

Provided member services and teller functions for a busy, local financial institution; Processed financial transactions for various deposit accounts as well as consumer and mortgage loans; Daily balancing of branch vault, cash machine, and automated teller machines; Opened credit union memberships and various deposit accounts; Advising of financial products and services; etc.

On call for events at the Santa Cruz Civic Auditorium.

Worked two consecutive years on the UCSC Summer Orientation program for incoming freshmen. Work performed only between April and July of both years.

Assisted all aspects of operations for the Student Union.

Assisted the English Department during academic breaks with daily operations, odd jobs, and course preparation.

General security and circulation assistance for the library.

Bachelors Of Arts, Film And Digital Media

Education record