● Create content strategy, including thematic content calendar in support of organizational marketinggoals for the year● Identify and follow industry trends related to emerging channels and best production practicesin order to build more effective and engaging content● Responsibly work within a content marketing budget● Evaluate and measure performance metrics for created content along with historical marketinganalytics to guide informed content decisions● Evaluate and measure digital performance across platforms and draw trends, insights andprojects to strategically present future opportunities● Curate engaging and useful content to exemplify Wayfarer Vans brand and attract newWayfarians● Nurture strategic community relationships through superior copy, outreach, and meaningfulconversation with potential customers, Wayfarians, and internal/external stakeholders● Edit team members’ content contributions to maintain branding and voice consistency whilehonoring creator● Create visual branded content such as photos, graphics, and animated content● Highly proficient in scripting, producing, and editing professional-quality live or recorded videos● Leveraging basic graphic design tools to create visual consistency● Develop, maintain, and protect the Wayfarer Vans brand through graphic, written, experientialand digital elements to convey a consistent, positive, and recognized identity● Pull from real experience with the outdoor lifestyle and leveraging employee access to WayfarerVans products to talk at both high-level and details with Wayfarians and potential customers● Collaborate with marketing team on aligning content with overall marketing andcommunication initiatives● Build strategic relationships and coordinate with digital marketing agencies, graphic designers,photographers and videographers, and other outside consultants; communication ofexpectations and deadlines and maintaining strong follow up.

Brands I have worked with: The Wildlands Conservancy, Wayfarer Vans, Stanley, Maya Kaimal, Flashed Climbing, Evolv Climbing, Flipping Mastery TV, Petzl, Asana Climbing, Deuter, She Dreams of Alpine, Flash Press, ACORE Capital, Sienna Consulting.- Honing in on the concept and messaging for a variety of clients (see "Client's Worked With" section below). - Shooting and adapting to different lighting scenarios including natural and studio conditions.- Finding the proper resources needed for each project, whether it's Models, location, or gear for a specific sport or activity being conveyed in the shoot.- Juggling different clients scheduling needs including revision and final deliverables.- Working with a variety of budgets.Clients Worked With:- Wayfarer Vans (Shooting photos/videos, and editing for advertisements, website, and YouTube channel).- Maya Kaimal (Shooting photos/videos for branded partnership promos and REI pitch).- Flash Press (Shooting photos for book publication on climbing).- She Dreams of Alpine (Shooting photos/videos and editing for educational courses, FB advertisement content creation, studio photography).- Flashed Climbing (Shooting Photos for website and catalog)- Jerry Norton's Flipping Mastery TV (Filming and editing for YouTube channel with 300k subs).- And many more... (See portfolio for more including testimonials).

- Photographed products, events, and talents for use in the website, in-house magazine, and trade show through the creative use of lighting, composition with page layout in mind. - Planned, wrote, and storyboarded for video shoots - Shot, directed, edited video projects for use on website, trade shows, and social media. - Utilized proper lighting techniques in the studio using strobes, constant light, backdrops, and lightboxes.- Grew YouTube channel from 3k to 12k in less than 2 years.- Directed models and talent to achieve the proper goals of the shoot.- Lead Production Team in pre-visualizing, Directing, shooting, editing, and distributing.- Won marketing awards for excellence in video media multiple years (for virality, creative storytelling, and marketing).- Fulfill video and photography production gear needs, buying and maintaining equipment.- Manage and archive large amounts of video and photo files.

Numerically and systematically keep product levels consistent and well organized. Received/shipped inventory related product on a weekly basis using apple technology.Help associates with product knowledge and Specs as well as organization. Probe with customers to better fit their needs through dissecting their personal or professional goals.