Michael Avallone Email & Phone Number

New York, Ny, Us

Collaborate and implement new and more efficient ways to promote stories on site. Authored two of the highest-read features on MiLB.com in the last decade, expanded duties to include editor role and site maintenance.•Watch, notate and produce content for MiLB.com based on assigned MiLB leagues.• Interview coaches, players, executives for site-related features.• Assist in social media deployment on all relative platforms. • Monitor, select and follow up with league sources to… Show more Collaborate and implement new and more efficient ways to promote stories on site. Authored two of the highest-read features on MiLB.com in the last decade, expanded duties to include editor role and site maintenance.•Watch, notate and produce content for MiLB.com based on assigned MiLB leagues.• Interview coaches, players, executives for site-related features.• Assist in social media deployment on all relative platforms. • Monitor, select and follow up with league sources to produce content found on social media, i.e. “breaking news.”• Have produced close to 100 features and several hundred game-related recaps for MiLB.com.• Helped with migration of duties and processes from MiLB.com to MLB Pipeline in a seamless and efficient manner.• Entrusted with performing daily duties that are essential to the successful implementation of site Show less

Lead recap/feature writer for the Metsblog section on SNY.TV. Collaborated with editors for content and produced daily recaps for the entirety of the 2016-18 Major League seasons. Contributed to offseason content and expanded role to include other sports and editing fellow EP’s content. • Generated thousands of site hits for daily Mets recaps and feature entries.• Provided detailed analysis with personal “opinion column” within each recap, further enhancing readership and creating… Show more Lead recap/feature writer for the Metsblog section on SNY.TV. Collaborated with editors for content and produced daily recaps for the entirety of the 2016-18 Major League seasons. Contributed to offseason content and expanded role to include other sports and editing fellow EP’s content. • Generated thousands of site hits for daily Mets recaps and feature entries.• Provided detailed analysis with personal “opinion column” within each recap, further enhancing readership and creating additional readership.• Interviewed players, coaches, management for daily recaps. Show less

New York

Collaborated, helped develop creative concepts and produced content for distribution on a new digital platform. Managed team of editorial producers who recruited additional reports under my purview.• Developed, drafted and edited breaking sports content for newly launched digital media platform.• Liaison for Sidelinebuzz.com with National Football League which included coordinating features, interviews and secured press credentials for fellow contributors.• Assigned stories… Show more Collaborated, helped develop creative concepts and produced content for distribution on a new digital platform. Managed team of editorial producers who recruited additional reports under my purview.• Developed, drafted and edited breaking sports content for newly launched digital media platform.• Liaison for Sidelinebuzz.com with National Football League which included coordinating features, interviews and secured press credentials for fellow contributors.• Assigned stories, editorial duties and analytical research projects to specific groups.• Helped maintain site content across various social media platforms.• Promoted Sidelinebuzz.com which generated a 200%+ increase in engagement. Show less

New York City Metropolitan Area

Expanded communications in all market segments through overhaul of communication avenues, bringing social media and current-age communication to the forefront.• Developed and delivered communications to 400,000+ internal employees via various communication vehicles.• Communications lead for impending major business changes and provided calendar of events and timeline to completion.• Provided updates and resolutions to service issues.• Worked in close collaboration with… Show more Expanded communications in all market segments through overhaul of communication avenues, bringing social media and current-age communication to the forefront.• Developed and delivered communications to 400,000+ internal employees via various communication vehicles.• Communications lead for impending major business changes and provided calendar of events and timeline to completion.• Provided updates and resolutions to service issues.• Worked in close collaboration with senior management and led staff members on brainstorming sessions.• Created more enticing company website to spur sales and increase click-through rates. • Streamlined communication process by turning cumbersome, bi-weekly newsletter into a weekly newsletter. Show less

- Helped lead and mentor support team of diverse, career-minded, entry-level personnel and soon after hire, helped implement and manage strategic plans for training and for logging operations.- Edited video highlights from games and special features for NBA-TV programs and entered descriptive log copy into the system.- Edited and provided copies of video content for use by on-air professionals during live programming.- Part of a group that developed and implemented new content ideas… Show more - Helped lead and mentor support team of diverse, career-minded, entry-level personnel and soon after hire, helped implement and manage strategic plans for training and for logging operations.- Edited video highlights from games and special features for NBA-TV programs and entered descriptive log copy into the system.- Edited and provided copies of video content for use by on-air professionals during live programming.- Part of a group that developed and implemented new content ideas such as free-lance contributions and various social media venues, which included use of Twitter and Facebook as key media drivers.- Facilitated proper recording and archival placement for video copies and shows. - Provided assistance and helped lead campaign to digitize video archives, saving the company a large amount of money as well as space, time and efficiency. Show less