Michael Axiak Email & Phone Number

Melbourne, Victoria, Australia

Responsible for selling and promoting company products in Melbourne’s Western Suburbs, Geelong and Western Victoria. This involves managing relationships with clients, key decision makers at store level and buyers in 2 MSO groups.

Melbourne, Australia

A newly created position where I’ve got complete responsibility for sales and marketing of Fresh Fish and hospitality products throughout the Victorian route, retail, supermarkets and food service sector.Key responsibilities include the management of;- Sales Revenue Targets- Trade Spend- Forecasting- Growing the existing customer base - Maintaining Excellent Customer Service - Negotiating trade opportunities with new and existing customers- Continually work with our Food Service Customers to ensure the seamless transition of goods.

Victoria, Australia

State Sales Account Manager - VIC/TAS (FMCG/Grocery/Pharmacy) Jul 14 – PresentSaleslink Group, Provide clients account management, field merchandising, layout implementation and accredited training services within the retail grocery and pharmacy industries of Tasmania and Victoria.Key Achievements  Consistently achieving client results for Multi Store Owners (MSO) accounts with 140 stores, including distribution targets, product positioning, and negotiating favorable trading term agreements. Achieved 35% distribution growth in 6 months for a new client against a 10% budget.  Opened a new MSO group in the Pharmacy Channel comprising of 505 stores nationally.Key Clients | FMCG & Independent Grocery: Ritchie’s (Nationally), Ryan’s, Morgan’s, Fishers, Champions, Sims, Lemax Group, Michael’s Group, Fyna Confectionery and Hormel. Independent Pharmacy: Smarterpharm (Nationally), Pharmacy Select, UFS Group, Community, Quality Pharmacies.Sales Manager – VIC/TAS (FMCG/Grocery) Jul 11- Jul 14Saleslink Group, Melbourne MSO account management in the FMCG Independent Grocery sectors of Victoria and Tasmania.Key Achievements Grew a client into 100% ranging of new range 8 in 72 stores in 3 states. Always achieved KPIs, which were based on distribution gains.Sales Manager Sales Manager | Managed a team of 4 full-time representatives and 10 part-time merchandisers, including recruitment, goal setting, performance reviews, training and mentoring. Sales Strategy | Developed and implemented sales strategies which lead to the achievement of team and individual Sales & Distribution Targets. Management Reporting | Reported on all Multi Store Owners’ (MSO) accounts performances, budgets, and marketing. Training | Increased the importance and delivered in-field training of sales staff and merchandisers.

Sunshine Victoria

Account management, new business development, product development and marketing of Fresh “Gourmet” Pet Food throughout FMCG and route channels nationally.Key Achievements In the 9 years of service, I never missed budget and sales growth was over 15% every year of service. Successfully ranged all products into Coles (WA and Tasmania), Woolworths (nationally) and Metcash (nationally). Negotiated and appointed a state-wide merchandising company (Saleslink). Successfully negotiated trading terms with Coles, Metcash and Woolworths. Developed a new range of Dog Food Rolls and Doggy Cool treats. Successfully obtained 100% distribution in both Coles and Woolworths nationally. Developed a new product range for the Kennel and breeders channel. Overcome increasing freight costs by appointing Woolworths to pick up their stock, thus reducing freight costs by 15%. Appointed distributors in NSW, ACT, QLD and TAS to service veterinarian clinics, independent grocery and route channels.Overall responsibility for all major supermarket chains and independent grocery stores nationally, selling Dog Chubb rolls, Cat Food, Doggy Cool and a bulk range. New Business Development | Grew the company and achieved a 90% new client closing rate by using cold calling, market intel, trade route sourced information and referrals. Generic Brands | Negotiated contract packing for generic brands with ALDI. Grocery Trade Shows | Organized and coordinated the ‘Metcash Annual Trade Show’ on the Gold Coast and the ‘Fine Foods Show’, ‘Over 50’s Trade Show’ and dog shows in Melbourne and Tasmania.Sales Manager Sales Management | Managed a National Merchandising sales force throughout Australia. As our sales were outsourced to Teamworks, I trained the merchandisers to sell our products and achieve our annual sales budgets.  Reporting | Produced management reporting for the MD on all major accounts performances, budgets, and marketing.

General Sales, Merchandising And Related Marketing Operations

Cert IV in Frontline Management - Saleslink Academy Pty Ltd Diploma in business (in progress) - Monash University

Marketing, Australia

I only completed two semesters