Michael Eddy Email & Phone Number

• Managed multi- million dollar budget, 28 employees and over 100 independent contractors• Developed relationships and negotiated with key partners and customers such as Adidas, Coca-Cola, NBA, Nike, Atlanta Hawks and local government officials.• Formalized operational and training processes to increase company productivity.• Restructured staff and service model to reduce corporate overhead by 25%.•Supervised all company budgeting and financial management systems.

• Developed marketing and sales organization, increasing revenue by 100% in two years.• Negotiated numerous multi-year customer contracts exceeding $100,000 in annual revenue each.• Coordinated with marketing consultants and ad agency to successfully re-position and re-brand the company.• Led cross functional teams to launch five new service offerings with revenue totaling more than $1million.• Led the marketing and sales implementation for a new product launch resulting in nearly $1million in revenue in first year.•Exceeded annual sales goal by over 200%

6dCast creates a marketplace for advertisers to engage and reward individual internet users, “casters,” to spread campaign messages across every form of social media. With real time campaign tracking, advertisers have all the benefits of viral online marketing with the unparalleled ability to control and measure ROI. The “Casters” who spread the word on behalf of an advertiser can earn money and prizes based on their contribution to each campaign’s success.

On Court Player Development is a comprehensive and cohesive on demand training system that is designed for youth coaches, players, parents, league organizers and facility operators. Its initiative is to help change the landscape of grassroots basketball by facilitating a forum for sharing basketball training information and basketball training tools that support youth coaches, athletes and facility operators.

Country's largest Multi-Family Office and SunTrust Bank subsidiary providing wealth management for ultra-high net worth families.; Executed investment strategies for approximately $400 million in assets under management.Researched and provided recommendations on "best in class" investment vehicles across all asset classes.Provided financial analysis and created investment proposals to support business development efforts.Completed Chartered Financial Analyst (CFA) Level I certification.

Mba, Entrepreneurship, Venture Capital, Marketing

Activities and Societies: Awarded Fuqua Scholar for GPA in top 10% of graduating class.

B.A., Economics, Finance

Activities and Societies: Bachelors of Arts, Economics with Honors, May 2002. Summa Cum Laude. Phi Beta Kappa, Four Year Basketball.

Education record